Lucian Marinescu
Brussels
Summary
Quality-driven Editor with superior attention to detail and meet stringent deadlines. Superior proficiency in writing guidelines and captions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Editor - Web Communication Unit
European Parliament
02.2021 - Current
- Writing articles (in English) for the News section of the European Parliament portal
- Creating social media content for YouTube, Reddit, X, Facebook, Instagram;
- Drafting newsletters, campaigns scripts and slogans in English
- Managing the together.eu community - a multilingual participation and engagement platform.
- Video production: producing videos in different formats to be used on various platforms
Technical Writer
i-City
02.2019 - 01.2021
- Designing and implementing a Knowledge Base - multilingual documentation platform for applications and IT services used by the Ville de Bruxelles
- Assisting with the Shift-Left process: internal transfer of competences between Level 3 (Infrastructure Support) and Level 2 (End Point & Network Support) teams
- Editing and publishing Guidelines, Help, Procedures and workflows on the internal WiKi platform
- Identifying appropriate content strategy to reach specific target audiences: System and Support Engineers, Level 1 and Service Desk.
Digital Content Writer (Freelance)
12.2017 - 01.2021
- Content creation and copywriting for various projects and platforms
- Scripts for video content production - collaboration with 87seconds and Universem digital agencies
- Identifying appropriate video strategy to reach the target audience
- Channel mix and video format for social media and online platforms
- Clients: Abbvie Clinical Trials, DeGroof Petercam, G4S security company, etc.
Web Content Editor for the European Commission - EASME
05.2014 - 11.2017
- Content editing for the Your Europe Business multilingual portal (23 languages)
- Translating complex EU legislation and policies into web friendly, practical information
- Content architecture and strategy; determining goals and objectives to improve user journey and user experience; A-B testing, treejack testing, cards sorting exercises
- Daily management of the website: adding pages and categories, drafting and publishing content, managing labels, menus and navigation, SEO and UX improvements
- Data analysis (Piwik, Europa Analytics, Google trends) to determine the user needs and behaviour and provide a streamlined, user-centric experience
- Social media manager: monthly planning, day to day interaction and online presence monitoring
- Involved in producing animated and static infographics, graphic and video content to explain the scope and benefits of the portal
- Designing live chats and quizzes to attract specific audiences on Facebook and Twitter
- Giving presentations and trainings during the Editorial Board Meetings on how to use the new features and developments of the custom CMS developed in-house (YEST)
- Writing help and documentation for stakeholders to make better use of the CMS and to explain the workflow and functionalities.
Consultant at Cronos International
05.2013 - 04.2014
- Bid/ proposal writer; technical writing
- Answering to call for tenders for the EU institutions: preparing technical documentation, checking specific requirements, matching profiles with existing resources
- Overseeing aspects of media communications, corporate identity and online presence.
IT Consultant at DG DEVCO
05.2012 - 04.2013
- IT support for the DG DEVCO Helpdesk and the European External Action Service (EEAS)
- Drafting technical documentation, guidelines and online help manuals for specific applications and software
- Assisting EU Delegations to third countries with remote access to online resources such as ECAS, EU servers and applications.
Web communication specialist at Ubicco
11.2011 - 03.2012
- Digital content production, online data analysis, improving SEO, online presence monitoring
- Developing online campaigns, scripts for video production, engaging stories for social media, blogging.
Video project at MasterCard
07.2011 - 08.2011
- I produced an internal short film conveying the expansion strategy in Europe
- Involved in all stages from scriptwriting to casting, choosing locations and props, shooting and editing
- One-shot project produced with limited internal resources, no external production house involved (for confidentiality reasons mainly)
- I managed to deliver the video from paper to final cut in just one month with the means on board.
Copywriter at Saatchi & Saatchi, Grey Worldwide, Jay Walter Thompson
06.2006 - 06.2009
- Writing scripts and creative concepts for TV and Radio Commercials
- Communication strategy and slogans, engaging stories for social media and dedicated projects
- Online community managing
- Market research and positioning
- Corporate and brand identity
- Clients: Mazda, Vodafone, Iveco, Supradyn (Bayer), Procter & Gamble, Raiffeisen Bank
Legal Assistant at Justice for Minors Association
02.2003 - 03.2004
- Providing legal advice for minors in conflict with the law in cooperation with Terre des Hommes foundation
- Lobbying for adapting the Romanian judicial system to the European standards concerning minors' justice
- Organizing seminars and conferences for judges, prosecutors and other stakeholders in the Romanian judicial system.
Course Assistant at International Development Law Organisation
02.2002 - 07.2002
- Assisting the Visiting Professors and the Program Legal Counsels in every aspect of delivering their trainings and courses
- Research, preparing course material, drafting the end of course report.
Education
Digital Video Production Certificate -
SAE Institute Brussels
Brussels, Belgium10.2019
Master of Arts - Film And Video Production
Free University of Brussels (ULB)
Brussels, Belgium09.2011
Law degree - European Law and EU Institutions -
Paris I Sorbonne University
06.2001
Skills
- CMS (Wordpress, Liferay, Scribo, Drupal)
- HTML
- Wiki, SharePoint
- SEO, Content architecture
- Data analysis tools (Piwik, Google Analytics)
- Productivity tools: MS Office, LibreOffice, Evernote, Hootsuite, Google Drive, Asana, wiki, Yammer, Hemingway, project management tools & methodologies (JIRA), ticketing software
- Image and video editing: Adobe Photoshop, Illustrator, Premiere, After Effects
Certification
- ITIL Certified - IT Service Management, 06/2013
- Prince2 Certified - Project Management Methodology, 09/2013
Languages
English
French
Italian
Romanian
German
Spanish
Timeline
Editor - Web Communication Unit
European Parliament
02.2021 - Current
Technical Writer
i-City
02.2019 - 01.2021
Digital Content Writer (Freelance)
12.2017 - 01.2021
Web Content Editor for the European Commission - EASME
05.2014 - 11.2017
Consultant at Cronos International
05.2013 - 04.2014
IT Consultant at DG DEVCO
05.2012 - 04.2013
Web communication specialist at Ubicco
11.2011 - 03.2012
Video project at MasterCard
07.2011 - 08.2011
Copywriter at Saatchi & Saatchi, Grey Worldwide, Jay Walter Thompson
06.2006 - 06.2009
Legal Assistant at Justice for Minors Association
02.2003 - 03.2004
Course Assistant at International Development Law Organisation
02.2002 - 07.2002
Digital Video Production Certificate -
SAE Institute Brussels
Master of Arts - Film And Video Production
Free University of Brussels (ULB)
Law degree - European Law and EU Institutions -
Paris I Sorbonne University
- ITIL Certified - IT Service Management, 06/2013
- Prince2 Certified - Project Management Methodology, 09/2013
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