Summary
Overview
Work History
Education
Skills
Certification
Timeline
Research Experience
Publications
Presentations
Professional Development
Service & Leadership
Research Experience
Publications
Presentations
Professional Development
Service & Leadership
Research Experience
Publications
Presentations
Professional Development
Service & Leadership
Research Experience
Publications
Presentations
Professional Development
Service & Leadership
References
Research Experience
Publications
Presentations
Professional Development
Service & Leadership
References
Hi, I’m

Dan Luo

Hasselt
Dan Luo

Summary

  • Cross-Disciplinary Expertise: Pursuing a joint PhD in Marketing and Museology with a specialization in multisensory design and its influence on visitors' cognitive, emotional, and behavioral responses.
  • Proven Qualitative/Quantitative Research Experience: Skilled in collaborative research, including securing competitive funding, publishing in high-impact peer-reviewed journals, and delivering presentations at international conferences.
  • Passion for Impact: Dedicated to conducting research that bridges academia and industry while enhancing student learning experiences and outcomes.

Overview

7
years of professional experience
1
Certificate

Work History

Vrije Universiteit Brussel & Hasselt Universiteit

Joint PhD Researcher in Marketing and Tourism
10.2021 - Current

Job overview

  • Collaborated with cross-disciplinary teams from Belgium, China, and the United States, leading to five distinctive research projects, one cross-cultural “multisensory experimental exhibition,” and successful international partnerships in research, grant writing, and exhibition design.
  • Applied various quantitative and qualitative methods (i.e., interview protocol design, survey design, regression modeling, text mining), demonstrating proficiency in diverse research such as systematic reviews, field studies, case studies, and lab experiments.
  • Implemented natural language processing techniques (Python, R) for topic modeling and text classification.
  • Published research in leading academic journals and presented findings at international conferences.
  • Synthesized large volumes of information, identifying key trends and patterns relevant to research objectives.

Vrije Universiteit Brussel

Teaching Assistant
10.2022 - 06.2024

Job overview

  • Assisted in the undergraduate program for Art Sciences and Archaeology, specifically contributing to the "Museology & Marketing" course.
  • Provided one-on-one support during two Master's thesis sessions in the Art Sciences and Archaeology program, enhancing the quality of students' research.
  • Designed and implemented engaging classroom activities, fostering increased student interest and motivation.
  • Participated in annual meetings for fresh PhDs, offering insights and advice on topics related to Chinese arts.

Office For Flying Architecture

Communication Coordinator [Part-Time]
04.2018 - 12.2019

Job overview

  • Served as a liaison between clients with renovation and design needs for residential, commercial, and public spaces, ensuring clear communication and supporting project development.
  • Designed visual content using Photoshop and Illustrator to enhance the company's portfolio.
  • Mentored interns and organized the company's annual celebration event.

Shanghai University

Exhibition Assistant [Field Work]
09.2017 - 12.2019

Job overview

  • Assisted in organizing 3 annual art exhibitions from preparation to results reporting, involving teachers and students from 30+ universities in China
  • Managed translation tasks, ensuring accuracy and cultural sensitivity
  • Ensured artwork safety by monitoring gallery spaces during public hours and special events

Shanghai University

Exhibition Assistant [Field Work]
10.2017 - 11.2019

Job overview

  • Assisted a series of exhibitions on “Invisible Arts”, including "Documentary Exhibition about ‘Hai Pai' Association", "Documentary Exhibition about ‘Jue Lan' Association", and "Documentary Exhibition about Cai Qianji's Artworks"
  • Supported the day-to-day operation of the exhibitions to ensure smooth execution and visitor engagement

Arario Gallery

Exhibition Assistant [Intership]
10.2017 - 01.2018

Job overview

  • Assisted with the launch of Kohei Nawa's solo exhibition, including well-known installations of VESSEL and Throne (later showcased at the Louvre Pyramid, Paris)
  • Guided visitor tours and provided translations, ensuring clear communication and cultural sensitivity
  • Assisted in researching potential artists or artworks to be included in future exhibitions

Education

Universiteit Hasselt
Hasselt, Belgium

Ph.D. from Marketing
05-2025

University Overview

  • Bilateral Cooperation Scholarship, 2021 from the Framework of a Joint Doctoral Project in Flemish Universities

Vrije Universiteit Brussel
Brussels, Belgium

Ph.D. from Arts Science & Archeology
05-2025

University Overview

  • PhD Scholarship, 2020 from VUB PhD Program

Shanghai University
Shanghai, China

Master of Arts from Arts Management
06-2020

University Overview

  • Degree Awarded as an Honors Student with an Excellent Grade 88.46/100

Zhejiang University of Technology
Zhejiang, China

Bachelor of Arts from Western Literature
06-2017

University Overview

Skills

  • Sensory & Behavioural Research: systematic review, factor-controlled experiment, field study, case study, text mining
  • Quantitative & Qualitative Methods: SPSS, NVivo, regression modeling, thematic analysis
  • Natural Language Processing Techniques: Python, R, topic modeling, text analysis
  • Language: English(C2), Chinese(native), Dutch(B1), French(A2)
  • Academic Writing & Publishing
  • Grant Writing
  • Cross-Cultural Collaboration
  • Public Speaking
  • Student Research Guidance
  • Exhibit Design & Preparation

Certification

  • Bilateral Cooperation Scholarship of Joint PhD (2021)
  • PhD Scholarship (2020)
  • The Second-Class Academy Award (2019)
  • The First Prize for Debating Competition on ‘I am a diplomat' (2018)
  • The Third-Class Academy Award (2018)
  • The Third-Class Academy Award (2017)

Timeline

Teaching Assistant
Vrije Universiteit Brussel
10.2022 - 06.2024
Joint PhD Researcher in Marketing and Tourism
Vrije Universiteit Brussel & Hasselt Universiteit
10.2021 - Current
Communication Coordinator [Part-Time]
Office For Flying Architecture
04.2018 - 12.2019
Exhibition Assistant [Field Work]
Shanghai University
10.2017 - 11.2019
Exhibition Assistant [Intership]
Arario Gallery
10.2017 - 01.2018
Exhibition Assistant [Field Work]
Shanghai University
09.2017 - 12.2019
  • Bilateral Cooperation Scholarship of Joint PhD (2021)
  • PhD Scholarship (2020)
  • The Second-Class Academy Award (2019)
  • The First Prize for Debating Competition on ‘I am a diplomat' (2018)
  • The Third-Class Academy Award (2018)
  • The Third-Class Academy Award (2017)
Universiteit Hasselt
Ph.D. from Marketing
Vrije Universiteit Brussel
Ph.D. from Arts Science & Archeology
Shanghai University
Master of Arts from Arts Management
Zhejiang University of Technology
Bachelor of Arts from Western Literature

Research Experience

Research Experience

1. [Mixed] A Text Mining Approach from Visitor and Museum Perspectives: Sensory Cues as Innovative Tools for Promoting Inclusivity (Belgium, 04/2024 – Current)

  • Conducted in-depth interviews with experts, managers, curators across diverse art museums
  • Collected, organized, and analyzed textual data from diverse sources, using natural language processing techniques (Python) and content analysis
  • Offered unique solutions to optimize visitor experiences and support museums in fulfilling their socio-cultural responsibility to promote inclusivity


2. [Quantitative] Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning (Belgium/China, 12/2022 – 03/2024)

  • Designed and conducted a cross-cultural study (n=492) comparing sensory engagement in exhibitions among Chinese and Belgian university students (collaborated with Shanghai University and Hasselt Universiteit)
  • Developed exhibition prototypes (8 different formats), integrating multisensory elements to test their impact on visitor experience, learning, and behavioral intention.
  • Designed semi-structured surveys and conducted pretests to select representative paintings and congruent music and scents for the 8 experimental exhibitions.
  • Utilized a customized PROCESS macro for SPSS to test models, examining relevant mediators and moderators


3. [Qualitative] Co-design Multi-species Speculations Through Biofuturing (Belgium, 04/2023 – 02/2024)

  • Co-authored and published an article in an esteemed Journal (SSCI, Q1), seen: https://doi.org/10.1177/10778004241231919
  • Collaborated with researchers from diverse fields, contributing to a collaborative writing within the context of the Bio-Futures Lab


4. [Quantitative] Traditional vs. Immersive Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor Experience (Belgium, 12/2021 – 11/2022)

  • Collaborated with the cultural industry, including Create.eu Company and museums
  • Designed structured surveys, conducted pilot studies, and collected data on exhibitions such as "Lights on Van Eyck" in Ghent, Breughel Hall at the Museum voor Schone Kunsten (MSK) in Ghent, and "Meet the Masters" in Brussels
  • Tested the proposed model using SPSS, employing independent t-tests and a customized PROCESS macro


5. [Systematic Review] An Integrative View on The Phenomenon of Multisensory Museum Experience (Belgium, 10/2020 – 11/2021)

  • Published a systematic review in an esteemed Journal (AHCI, Q1), seen: https://doi.org/10.1080/09647775.2024.2357071
  • Conducted an extensive review of 331 sources across various fields (e.g., marketing, museology, psychology, and computer science), to develop a cohesive understanding and identify future research directions


6. [Mixed] A Comprehensive Study on the Studying Situation between Chinese and International Students in Chinese Universities (10/2015 - 01/2017)

  • Successfully secured funding and received the College-Level Excellence Prize
  • Led a national survey across five Chinese universities in different regions to evaluate the academic performance of both Chinese and international students

Publications

Publications

Papers Under Review

  • Target Journal: International Journal of Tourism Research. Manuscript Title: Traditional vs immersive art exhibitions: multisensory cues effects on visitor satisfaction via visitor attention and visitor experience
  • Target Journal: Journal of Traveling & Tourism Marketing. Manuscript Title: Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning


Peer-reviewed English Papers

  • Luo, D., Doucé, L., & Nys, K. (2024). Multisensory museum experience: an integrative view and future research directions. Museum Management and Curatorship, 1–28.
  • Jacobs, A., Anthoni, E., Busseniers, E., Claes, S., Huybrechts, L., van Leemput, M., Vrancken, K., Carriera, L., Colson, N., Dorn, C., Hostetler, A., Janssens, A., Kabendela, G., Kose, A., Luo, D., Majogoro, M., Sanchez, L. R. J., Stepanovic, J., Swillen, A., … Hannes, K. (2024). Co-Designing Multispecies Speculations Through Biofuturing. Qualitative Inquiry, 0(0).


Peer-reviewed Chinese Papers

  • Luo, D. (2019). Study on the Design of Lighting Environment in Museum. Museum Research, 37-43.
  • Luo, D. (2018). Three-Dimensional Presentation of Art in the Context of “Place” and Holographic Imaging Technology. Northern Art, 91-92.
  • Luo, D. (2018). Introducing the Journal of Beauty World. In Li, C. (Eds.), Chinese Modern Art Periodicals (Volume 1 of 10). Shanghai Painting and Calligraphy Press.


Chinese Book

  • Luo, D. (Trans.). (2022). Honjok: The art of living alone (Healey, F. & Tai, C., Authors). Chongqing Publishing Press.


Presentations

Presentations

For Academic Audience

  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, 17th International Conference on the Inclusive Museum, Vienna, Austria, 13-16/092024
  • "The Impact of Culture differences on Memory Accuracy: the Role of Congruent Ambient Scent", Oral Presentation, International Conference on Olfactory Cultural Studies, Ålesund, Norway, 03-06/09/2023
  • “Towards an Inclusive Future: Multisensory Cues as Effective Tools in Exhibition Design”, Poster Presentation, Research Day from Universiteit Hasselt, Hasselt, Belgium, 07/06/2023
  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, Belgian Service Research Day, Leuven, Belgium, 21/04/2023


For Industry Audience

  • "Leading VME (Vereniging van Mede-Eigenaars) to ‘A' EPC: What EPC-level does your apartment building have?”, Poster Presentation, KBC PhD Winter School, Brussels, Belgium, 14/12/2023
  • "System & Culture: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 27/04/2023
  • "People: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 09/03/2023
  • "Structures: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 26/01/2023
  • "Process & Leadership: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 15/12/2022

Professional Development

Professional Development

1. Research-Related Skills

Attended Courses

  • Customer research, Universiteit Hasselt, 2022-2023
  • Consumer Behavior, Universiteit Hasselt, 2022-2023
  • Introduction to Business Management, Universiteit Hasselt, 2021-2022
  • Quantitative Analysis, Universiteit Hasselt, 2021-2022

Attended Seminars/Workshops

Data Science (R, Python, SPSS)

  • Unsupervised Learning methods in R, Flanders Training Network for Methodology and Statistics, 2024
  • Seminar Efficiency Analysis and Data Envelopment Analysis (DEA), Flanders Training Network for Methodology and Statistics, 2024
  • Introduction to big data processing, Flanders Training Network for Methodology and Statistics, 2024
  • Causal Inference from observational studies: instrumental variables, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to graphics using R, Flanders Training Network for Methodology and Statistics, 2022
  • Mediation and moderation analyses, Flanders Training Network for Methodology and Statistics, 2022
  • Missing data methodology, Flanders Training Network for Methodology and Statistics, 2022
  • Classification methods: logistic regression analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to resampling techniques, Flanders Training Network for Methodology and Statistics, 2022
  • Power and sample size calculations, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to the concepts of quantitative research, Flanders Training Network for Methodology and Statistics, 2022
  • Love your (sensitive) data - secure your data! Universiteit Hasselt, 2022
  • Theory and practice of questionnaire construction and analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Qualitative data analysis with NVivo, Flanders Training Network For Methodology and Statistics, 09-10/05/2022
  • Turning research data into powerful visuals, Vrije Universiteit Brussel, 2021
  • DSH getting started with Qualtrics: tips and tricks on collecting experimental and survey- data, Vrije Universiteit Brussel, 2021

Methodology

  • Implicit measures in social science research, Vrije Universiteit Brussel, 2023
  • Info session on intellectual property, Universiteit Hasselt, 2023
  • Tools and practices for theory development, Université de Namur, 07-09/03/2023
  • Ethnographic research and observational methods, Universiteit Hasselt, 2022
  • Let's Talk About Service - service agility: moving the discipline forward, Universiteit Hasselt, 07-09/12/2022
  • Bio-Futures Living Lab: Trans-disciplinary and participatory training program for PhD students, KU Leuven, 2022
  • Information retrieval, Vrije Universiteit Brussel, 2021
  • How to make your research reproducible, Vrije Universiteit Brussel, 2021
  • Publication literacy introduction & open access, Vrije Universiteit Brussel, 2021
  • Focus group interviews for advanced users, Flanders Training Network, 2021
  • Generating more creative and impactful research ideas, Vrije Universiteit Brussel, 2021


2. Management & Communication Skills

  • Nederlands als tweede taal 1.1 - 3.1, PCVO Hasselt, 2021 - Current
  • Building effective habits, Universiteit Hasselt, 2023
  • Français 1.2, PCVO Hasselt, 2022
  • Meeting skills, Universiteit Hasselt, 2022
  • Bullet journaling: an effective planification tool, Vrije Universiteit Brussel, 2021


3. Career Management Skills

  • Entrepreneurship: can I do it? Why should I do it? Universiteit Hasselt, 2024
  • Welcome to the real world: what is your role as PhD in R&D? Grow2Excel & Universiteit Hasselt, 2024
  • Collaborating successfully with others, Universiteit Hasselt, 2023
  • From PhD to SME, VOKA & Universiteit Hasselt, 21/10/2022 - 27/04/2023
  • Gender & diversity: bystander intervention for researchers, CCHA & Universiteit Hasselt, 2023

Service & Leadership

Service & Leadership

Exhibition Designer

  • Multisensory Exhibition: Pieter Bruegel the Elder and Qiu Ying, Shanghai University Museum, 2024

Reviewer

  • Journal of Travel & Tourism Marketing, 2023

Research Advisor

  • VUB PhD Community, 2023 – Current
  • Online Consulting Services: PhD research proposals, motivation letters, grant writing, and order guidance, 2021 – Current

Membership

  • British Art Network (BAN), 2023 – Current
  • Smell Studies Group (SSG), 2023 – Current
  • Odeuropa Network, 2022 – Current

Volunteer

  • Biofuturing Living Lab Workshop, 2023
  • Let's Talk About Service (LTAS) Conference, 2022

Research Experience

Research Experience

1. [Mixed] A Text Mining Approach from Visitor and Museum Perspectives: Sensory Cues as Innovative Tools for Promoting Inclusivity (Belgium, 04/2024 – Current)

  • Conducted in-depth interviews with experts, managers, curators across diverse art museums
  • Collected, organized, and analyzed textual data from diverse sources, using natural language processing techniques (Python) and content analysis
  • Offered unique solutions to optimize visitor experiences and support museums in fulfilling their socio-cultural responsibility to promote inclusivity


2. [Quantitative] Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning (Belgium/China, 12/2022 – 03/2024)

  • Designed and conducted a cross-cultural study (n=492) comparing sensory engagement in exhibitions among Chinese and Belgian university students (collaborated with Shanghai University and Hasselt Universiteit)
  • Developed exhibition prototypes (8 different formats), integrating multisensory elements to test their impact on visitor experience, learning, and behavioral intention.
  • Designed semi-structured surveys and conducted pretests to select representative paintings and congruent music and scents for the 8 experimental exhibitions.
  • Utilized a customized PROCESS macro for SPSS to test models, examining relevant mediators and moderators


3. [Qualitative] Co-design Multi-species Speculations Through Biofuturing (Belgium, 04/2023 – 02/2024)

  • Co-authored and published an article in an esteemed Journal (SSCI, Q1), seen: https://doi.org/10.1177/10778004241231919
  • Collaborated with researchers from diverse fields, contributing to a collaborative writing within the context of the Bio-Futures Lab


4. [Quantitative] Traditional vs. Immersive Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor Experience (Belgium, 12/2021 – 11/2022)

  • Collaborated with the cultural industry, including Create.eu Company and museums
  • Designed structured surveys, conducted pilot studies, and collected data on exhibitions such as "Lights on Van Eyck" in Ghent, Breughel Hall at the Museum voor Schone Kunsten (MSK) in Ghent, and "Meet the Masters" in Brussels
  • Tested the proposed model using SPSS, employing independent t-tests and a customized PROCESS macro


5. [Systematic Review] An Integrative View on The Phenomenon of Multisensory Museum Experience (Belgium, 10/2020 – 11/2021)

  • Published a systematic review in an esteemed Journal (AHCI, Q1), seen: https://doi.org/10.1080/09647775.2024.2357071
  • Conducted an extensive review of 331 sources across various fields (e.g., marketing, museology, psychology, and computer science), to develop a cohesive understanding and identify future research directions


6. [Mixed] A Comprehensive Study on the Studying Situation between Chinese and International Students in Chinese Universities (10/2015 - 01/2017)

  • Successfully secured funding and received the College-Level Excellence Prize
  • Led a national survey across five Chinese universities in different regions to evaluate the academic performance of both Chinese and international students

Publications

Publications

Papers Under Review

  • Target Journal: International Journal of Tourism Research. Manuscript Title: Traditional vs immersive art exhibitions: multisensory cues effects on visitor satisfaction via visitor attention and visitor experience
  • Target Journal: Journal of Traveling & Tourism Marketing. Manuscript Title: Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning


Peer-reviewed English Papers

  • Luo, D., Doucé, L., & Nys, K. (2024). Multisensory museum experience: an integrative view and future research directions. Museum Management and Curatorship, 1–28.
  • Jacobs, A., Anthoni, E., Busseniers, E., Claes, S., Huybrechts, L., van Leemput, M., Vrancken, K., Carriera, L., Colson, N., Dorn, C., Hostetler, A., Janssens, A., Kabendela, G., Kose, A., Luo, D., Majogoro, M., Sanchez, L. R. J., Stepanovic, J., Swillen, A., … Hannes, K. (2024). Co-Designing Multispecies Speculations Through Biofuturing. Qualitative Inquiry, 0(0).


Peer-reviewed Chinese Papers

  • Luo, D. (2019). Study on the Design of Lighting Environment in Museum. Museum Research, 37-43.
  • Luo, D. (2018). Three-Dimensional Presentation of Art in the Context of “Place” and Holographic Imaging Technology. Northern Art, 91-92.
  • Luo, D. (2018). Introducing the Journal of Beauty World. In Li, C. (Eds.), Chinese Modern Art Periodicals (Volume 1 of 10). Shanghai Painting and Calligraphy Press.


Chinese Book

  • Luo, D. (Trans.). (2022). Honjok: The art of living alone (Healey, F. & Tai, C., Authors). Chongqing Publishing Press.


Presentations

Presentations

For Academic Audience

  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, 17th International Conference on the Inclusive Museum, Vienna, Austria, 13-16/092024
  • "The Impact of Culture differences on Memory Accuracy: the Role of Congruent Ambient Scent", Oral Presentation, International Conference on Olfactory Cultural Studies, Ålesund, Norway, 03-06/09/2023
  • “Towards an Inclusive Future: Multisensory Cues as Effective Tools in Exhibition Design”, Poster Presentation, Research Day from Universiteit Hasselt, Hasselt, Belgium, 07/06/2023
  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, Belgian Service Research Day, Leuven, Belgium, 21/04/2023


For Industry Audience

  • "Leading VME (Vereniging van Mede-Eigenaars) to ‘A' EPC: What EPC-level does your apartment building have?”, Poster Presentation, KBC PhD Winter School, Brussels, Belgium, 14/12/2023
  • "System & Culture: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 27/04/2023
  • "People: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 09/03/2023
  • "Structures: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 26/01/2023
  • "Process & Leadership: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 15/12/2022

Professional Development

Professional Development

1. Research-Related Skills


Attended Courses

  • Customer research, Universiteit Hasselt, 2022-2023
  • Consumer Behavior, Universiteit Hasselt, 2022-2023
  • Introduction to Business Management, Universiteit Hasselt, 2021-2022
  • Quantitative Analysis, Universiteit Hasselt, 2021-2022


Attended Seminars/Workshops

  Data Science (R, Python, SPSS)

  • Unsupervised Learning methods in R, Flanders Training Network for Methodology and Statistics, 2024
  • Seminar Efficiency Analysis and Data Envelopment Analysis (DEA), Flanders Training Network for Methodology and Statistics, 2024
  • Introduction to big data processing, Flanders Training Network for Methodology and Statistics, 2024
  • Causal Inference from observational studies: instrumental variables, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to graphics using R, Flanders Training Network for Methodology and Statistics, 2022
  • Mediation and moderation analyses, Flanders Training Network for Methodology and Statistics, 2022
  • Missing data methodology, Flanders Training Network for Methodology and Statistics, 2022
  • Classification methods: logistic regression analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to resampling techniques, Flanders Training Network for Methodology and Statistics, 2022
  • Power and sample size calculations, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to the concepts of quantitative research, Flanders Training Network for Methodology and Statistics, 2022
  • Love your (sensitive) data - secure your data! Universiteit Hasselt, 2022
  • Theory and practice of questionnaire construction and analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Qualitative data analysis with NVivo, Flanders Training Network For Methodology and Statistics, 09-10/05/2022
  • Turning research data into powerful visuals, Vrije Universiteit Brussel, 2021
  • DSH getting started with Qualtrics: tips and tricks on collecting experimental and survey- data, Vrije Universiteit Brussel, 2021

  

  Methodology

  • Implicit measures in social science research, Vrije Universiteit Brussel, 2023
  • Info session on intellectual property, Universiteit Hasselt, 2023
  • Tools and practices for theory development, Université de Namur, 07-09/03/2023
  • Ethnographic research and observational methods, Universiteit Hasselt, 2022
  • Let's Talk About Service - service agility: moving the discipline forward, Universiteit Hasselt, 07-09/12/2022
  • Bio-Futures Living Lab: Trans-disciplinary and participatory training program for PhD students, KU Leuven, 2022
  • Information retrieval, Vrije Universiteit Brussel, 2021
  • How to make your research reproducible, Vrije Universiteit Brussel, 2021
  • Publication literacy introduction & open access, Vrije Universiteit Brussel, 2021
  • Focus group interviews for advanced users, Flanders Training Network, 2021
  • Generating more creative and impactful research ideas, Vrije Universiteit Brussel, 2021


2. Management & Communication Skills

  • Nederlands als tweede taal 1.1 - 3.1, PCVO Hasselt, 2021 - Current
  • Building effective habits, Universiteit Hasselt, 2023
  • Français 1.2, PCVO Hasselt, 2022
  • Meeting skills, Universiteit Hasselt, 2022
  • Bullet journaling: an effective planification tool, Vrije Universiteit Brussel, 2021


3. Career Management Skills

  • Entrepreneurship: can I do it? Why should I do it? Universiteit Hasselt, 2024
  • Welcome to the real world: what is your role as PhD in R&D? Grow2Excel & Universiteit Hasselt, 2024
  • Collaborating successfully with others, Universiteit Hasselt, 2023
  • From PhD to SME, VOKA & Universiteit Hasselt, 21/10/2022 - 27/04/2023
  • Gender & diversity: bystander intervention for researchers, CCHA & Universiteit Hasselt, 2023

Service & Leadership

Service & Leadership

Exhibition Designer

  • Multisensory Exhibition: Pieter Bruegel the Elder and Qiu Ying, Shanghai University Museum, 2024

Reviewer

  • Journal of Travel & Tourism Marketing, 2023

Research Advisor

  • VUB PhD Community, 2023 – Current
  • Online Consulting Services: PhD research proposals, motivation letters, grant writing, and order guidance, 2021 – Current

Membership

  • British Art Network (BAN), 2023 – Current
  • Smell Studies Group (SSG), 2023 – Current
  • Odeuropa Network, 2022 – Current

Volunteer

  • Biofuturing Living Lab Workshop, 2023
  • Let's Talk About Service (LTAS) Conference, 2022

Research Experience

Research Experience

1. [Mixed] A Text Mining Approach from Visitor and Museum Perspectives: Sensory Cues as Innovative Tools for Promoting Inclusivity (Belgium, 04/2024 – Current)

  • Conducted in-depth interviews with experts, managers, curators across diverse art museums
  • Collected, organized, and analyzed textual data from diverse sources, using natural language processing techniques (Python) and content analysis
  • Offered unique solutions to optimize visitor experiences and support museums in fulfilling their socio-cultural responsibility to promote inclusivity


2. [Quantitative] Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning (Belgium/China, 12/2022 – 03/2024)

  • Designed and conducted a cross-cultural study (n=492) comparing sensory engagement in exhibitions among Chinese and Belgian university students (collaborated with Shanghai University and Hasselt Universiteit)
  • Developed exhibition prototypes (8 different formats), integrating multisensory elements to test their impact on visitor experience, learning, and behavioral intention.
  • Designed semi-structured surveys and conducted pretests to select representative paintings and congruent music and scents for the 8 experimental exhibitions.
  • Utilized a customized PROCESS macro for SPSS to test models, examining relevant mediators and moderators


3. [Qualitative] Co-design Multi-species Speculations Through Biofuturing (Belgium, 04/2023 – 02/2024)

  • Co-authored and published an article in an esteemed Journal (SSCI, Q1), seen: https://doi.org/10.1177/10778004241231919
  • Collaborated with researchers from diverse fields, contributing to a collaborative writing within the context of the Bio-Futures Lab


4. [Quantitative] Traditional vs. Immersive Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor Experience (Belgium, 12/2021 – 11/2022)

  • Collaborated with the cultural industry, including Create.eu Company and museums
  • Designed structured surveys, conducted pilot studies, and collected data on exhibitions such as "Lights on Van Eyck" in Ghent, Breughel Hall at the Museum voor Schone Kunsten (MSK) in Ghent, and "Meet the Masters" in Brussels
  • Tested the proposed model using SPSS, employing independent t-tests and a customized PROCESS macro


5. [Systematic Review] An Integrative View on The Phenomenon of Multisensory Museum Experience (Belgium, 10/2020 – 11/2021)

  • Published a systematic review in an esteemed Journal (AHCI, Q1), seen: https://doi.org/10.1080/09647775.2024.2357071
  • Conducted an extensive review of 331 sources across various fields (e.g., marketing, museology, psychology, and computer science), to develop a cohesive understanding and identify future research directions


6. [Mixed] A Comprehensive Study on the Studying Situation between Chinese and International Students in Chinese Universities (10/2015 - 01/2017)

  • Successfully secured funding and received the College-Level Excellence Prize
  • Led a national survey across five Chinese universities in different regions to evaluate the academic performance of both Chinese and international students

Publications

Publications

Papers Under Review

  • Target Journal: International Journal of Tourism Research. Manuscript Title: Traditional vs immersive art exhibitions: multisensory cues effects on visitor satisfaction via visitor attention and visitor experience
  • Target Journal: Journal of Traveling & Tourism Marketing. Manuscript Title: Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning


Peer-reviewed English Papers

  • Luo, D., Doucé, L., & Nys, K. (2024). Multisensory museum experience: an integrative view and future research directions. Museum Management and Curatorship, 1–28.
  • Jacobs, A., Anthoni, E., Busseniers, E., Claes, S., Huybrechts, L., van Leemput, M., Vrancken, K., Carriera, L., Colson, N., Dorn, C., Hostetler, A., Janssens, A., Kabendela, G., Kose, A., Luo, D., Majogoro, M., Sanchez, L. R. J., Stepanovic, J., Swillen, A., … Hannes, K. (2024). Co-Designing Multispecies Speculations Through Biofuturing. Qualitative Inquiry, 0(0).


Peer-reviewed Chinese Papers

  • Luo, D. (2019). Study on the Design of Lighting Environment in Museum. Museum Research, 37-43.
  • Luo, D. (2018). Three-Dimensional Presentation of Art in the Context of “Place” and Holographic Imaging Technology. Northern Art, 91-92.
  • Luo, D. (2018). Introducing the Journal of Beauty World. In Li, C. (Eds.), Chinese Modern Art Periodicals (Volume 1 of 10). Shanghai Painting and Calligraphy Press.


Chinese Book

  • Luo, D. (Trans.). (2022). Honjok: The art of living alone (Healey, F. & Tai, C., Authors). Chongqing Publishing Press.


Presentations

Presentations

For Academic Audience

  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, 17th International Conference on the Inclusive Museum, Vienna, Austria, 13-16/092024
  • "The Impact of Culture differences on Memory Accuracy: the Role of Congruent Ambient Scent", Oral Presentation, International Conference on Olfactory Cultural Studies, Ålesund, Norway, 03-06/09/2023
  • “Towards an Inclusive Future: Multisensory Cues as Effective Tools in Exhibition Design”, Poster Presentation, Research Day from Universiteit Hasselt, Hasselt, Belgium, 07/06/2023
  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, Belgian Service Research Day, Leuven, Belgium, 21/04/2023


For Industry Audience

  • "Leading VME (Vereniging van Mede-Eigenaars) to ‘A' EPC: What EPC-level does your apartment building have?”, Poster Presentation, KBC PhD Winter School, Brussels, Belgium, 14/12/2023
  • "System & Culture: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 27/04/2023
  • "People: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 09/03/2023
  • "Structures: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 26/01/2023
  • "Process & Leadership: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 15/12/2022

Professional Development

Professional Development

1. Research-Related Skills

Attended Courses

  • Customer research, Universiteit Hasselt, 2022-2023
  • Consumer Behavior, Universiteit Hasselt, 2022-2023
  • Introduction to Business Management, Universiteit Hasselt, 2021-2022
  • Quantitative Analysis, Universiteit Hasselt, 2021-2022


Attended Seminars/Workshops

  Data Science (R, Python, SPSS)

  • Unsupervised Learning methods in R, Flanders Training Network for Methodology and Statistics, 2024
  • Seminar Efficiency Analysis and Data Envelopment Analysis (DEA), Flanders Training Network for Methodology and Statistics, 2024
  • Introduction to big data processing, Flanders Training Network for Methodology and Statistics, 2024
  • Causal Inference from observational studies: instrumental variables, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to graphics using R, Flanders Training Network for Methodology and Statistics, 2022
  • Mediation and moderation analyses, Flanders Training Network for Methodology and Statistics, 2022
  • Missing data methodology, Flanders Training Network for Methodology and Statistics, 2022
  • Classification methods: logistic regression analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to resampling techniques, Flanders Training Network for Methodology and Statistics, 2022
  • Power and sample size calculations, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to the concepts of quantitative research, Flanders Training Network for Methodology and Statistics, 2022
  • Love your (sensitive) data - secure your data! Universiteit Hasselt, 2022
  • Theory and practice of questionnaire construction and analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Qualitative data analysis with NVivo, Flanders Training Network For Methodology and Statistics, 09-10/05/2022
  • Turning research data into powerful visuals, Vrije Universiteit Brussel, 2021
  • DSH getting started with Qualtrics: tips and tricks on collecting experimental and survey- data, Vrije Universiteit Brussel, 2021

  

  Methodology

  • Implicit measures in social science research, Vrije Universiteit Brussel, 2023
  • Info session on intellectual property, Universiteit Hasselt, 2023
  • Tools and practices for theory development, Université de Namur, 07-09/03/2023
  • Ethnographic research and observational methods, Universiteit Hasselt, 2022
  • Let's Talk About Service - service agility: moving the discipline forward, Universiteit Hasselt, 07-09/12/2022
  • Bio-Futures Living Lab: Trans-disciplinary and participatory training program for PhD students, KU Leuven, 2022
  • Information retrieval, Vrije Universiteit Brussel, 2021
  • How to make your research reproducible, Vrije Universiteit Brussel, 2021
  • Publication literacy introduction & open access, Vrije Universiteit Brussel, 2021
  • Focus group interviews for advanced users, Flanders Training Network, 2021
  • Generating more creative and impactful research ideas, Vrije Universiteit Brussel, 2021


2. Management & Communication Skills

  • Nederlands als tweede taal 1.1 - 3.1, PCVO Hasselt, 2021 - Current
  • Building effective habits, Universiteit Hasselt, 2023
  • Français 1.2, PCVO Hasselt, 2022
  • Meeting skills, Universiteit Hasselt, 2022
  • Bullet journaling: an effective planification tool, Vrije Universiteit Brussel, 2021


3. Career Management Skills

  • Entrepreneurship: can I do it? Why should I do it? Universiteit Hasselt, 2024
  • Welcome to the real world: what is your role as PhD in R&D? Grow2Excel & Universiteit Hasselt, 2024
  • Collaborating successfully with others, Universiteit Hasselt, 2023
  • From PhD to SME, VOKA & Universiteit Hasselt, 21/10/2022 - 27/04/2023
  • Gender & diversity: bystander intervention for researchers, CCHA & Universiteit Hasselt, 2023

Service & Leadership

Service & Leadership

Exhibition Designer

  • Multisensory Exhibition: Pieter Bruegel the Elder and Qiu Ying, Shanghai University Museum, 2024


Reviewer

  • Journal of Travel & Tourism Marketing, 2023


Research Advisor

  • VUB PhD Community, 2023 – Current
  • Online Consulting Services: PhD research proposals, motivation letters, grant writing, and order guidance, 2021 – Current


Membership

  • British Art Network (BAN), 2023 – Current
  • Smell Studies Group (SSG), 2023 – Current
  • Odeuropa Network, 2022 – Current


Volunteer

  • Biofuturing Living Lab Workshop, 2023
  • Let's Talk About Service (LTAS) Conference, 2022

Research Experience

Research Experience

1. [Mixed] A Text Mining Approach from Visitor and Museum Perspectives: Sensory Cues as Innovative Tools for Promoting Inclusivity (Belgium, 04/2024 – Current)

  • Conducted in-depth interviews with experts, managers, curators across diverse art museums
  • Collected, organized, and analyzed textual data from diverse sources, using natural language processing techniques (Python) and content analysis
  • Offered unique solutions to optimize visitor experiences and support museums in fulfilling their socio-cultural responsibility to promote inclusivity


2. [Quantitative] Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning (Belgium/China, 12/2022 – 03/2024)

  • Designed and conducted a cross-cultural study (n=492) comparing sensory engagement in exhibitions among Chinese and Belgian university students (collaborated with Shanghai University and Hasselt Universiteit)
  • Developed exhibition prototypes (8 different formats), integrating multisensory elements to test their impact on visitor experience, learning, and behavioral intention.
  • Designed semi-structured surveys and conducted pretests to select representative paintings and congruent music and scents for the 8 experimental exhibitions.
  • Utilized a customized PROCESS macro for SPSS to test models, examining relevant mediators and moderators


3. [Qualitative] Co-design Multi-species Speculations Through Biofuturing (Belgium, 04/2023 – 02/2024)

  • Co-authored and published an article in an esteemed Journal (SSCI, Q1), seen: https://doi.org/10.1177/10778004241231919
  • Collaborated with researchers from diverse fields, contributing to a collaborative writing within the context of the Bio-Futures Lab


4. [Quantitative] Traditional vs. Immersive Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor Experience (Belgium, 12/2021 – 11/2022)

  • Collaborated with the cultural industry, including Create.eu Company and museums
  • Designed structured surveys, conducted pilot studies, and collected data on exhibitions such as "Lights on Van Eyck" in Ghent, Breughel Hall at the Museum voor Schone Kunsten (MSK) in Ghent, and "Meet the Masters" in Brussels
  • Tested the proposed model using SPSS, employing independent t-tests and a customized PROCESS macro


5. [Systematic Review] An Integrative View on The Phenomenon of Multisensory Museum Experience (Belgium, 10/2020 – 11/2021)

  • Published a systematic review in an esteemed Journal (AHCI, Q1), seen: https://doi.org/10.1080/09647775.2024.2357071
  • Conducted an extensive review of 331 sources across various fields (e.g., marketing, museology, psychology, and computer science), to develop a cohesive understanding and identify future research directions


6. [Mixed] A Comprehensive Study on the Studying Situation between Chinese and International Students in Chinese Universities (10/2015 - 01/2017)

  • Successfully secured funding and received the College-Level Excellence Prize
  • Led a national survey across five Chinese universities in different regions to evaluate the academic performance of both Chinese and international students

Publications

Publications

Papers Under Review

  • Target Journal: International Journal of Tourism Research. Manuscript Title: Traditional vs immersive art exhibitions: multisensory cues effects on visitor satisfaction via visitor attention and visitor experience
  • Target Journal: Journal of Traveling & Tourism Marketing. Manuscript Title: Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning


Peer-reviewed English Papers

  • Luo, D., Doucé, L., & Nys, K. (2024). Multisensory museum experience: an integrative view and future research directions. Museum Management and Curatorship, 1–28.
  • Jacobs, A., Anthoni, E., Busseniers, E., Claes, S., Huybrechts, L., van Leemput, M., Vrancken, K., Carriera, L., Colson, N., Dorn, C., Hostetler, A., Janssens, A., Kabendela, G., Kose, A., Luo, D., Majogoro, M., Sanchez, L. R. J., Stepanovic, J., Swillen, A., … Hannes, K. (2024). Co-Designing Multispecies Speculations Through Biofuturing. Qualitative Inquiry, 0(0).


Peer-reviewed Chinese Papers

  • Luo, D. (2019). Study on the Design of Lighting Environment in Museum. Museum Research, 37-43.
  • Luo, D. (2018). Three-Dimensional Presentation of Art in the Context of “Place” and Holographic Imaging Technology. Northern Art, 91-92.
  • Luo, D. (2018). Introducing the Journal of Beauty World. In Li, C. (Eds.), Chinese Modern Art Periodicals (Volume 1 of 10). Shanghai Painting and Calligraphy Press.


Chinese Book

  • Luo, D. (Trans.). (2022). Honjok: The art of living alone (Healey, F. & Tai, C., Authors). Chongqing Publishing Press.


Presentations

Presentations

For Academic Audience

  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, 17th International Conference on the Inclusive Museum, Vienna, Austria, 13-16/092024
  • "The Impact of Culture differences on Memory Accuracy: the Role of Congruent Ambient Scent", Oral Presentation, International Conference on Olfactory Cultural Studies, Ålesund, Norway, 03-06/09/2023
  • “Towards an Inclusive Future: Multisensory Cues as Effective Tools in Exhibition Design”, Poster Presentation, Research Day from Universiteit Hasselt, Hasselt, Belgium, 07/06/2023
  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, Belgian Service Research Day, Leuven, Belgium, 21/04/2023


For Industry Audience

  • "Leading VME (Vereniging van Mede-Eigenaars) to ‘A' EPC: What EPC-level does your apartment building have?”, Poster Presentation, KBC PhD Winter School, Brussels, Belgium, 14/12/2023
  • "System & Culture: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 27/04/2023
  • "People: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 09/03/2023
  • "Structures: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 26/01/2023
  • "Process & Leadership: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 15/12/2022

Professional Development

Professional Development

1. Research-Related Skills

Attended Courses

  • Customer research, Universiteit Hasselt, 2022-2023
  • Consumer Behavior, Universiteit Hasselt, 2022-2023
  • Introduction to Business Management, Universiteit Hasselt, 2021-2022
  • Quantitative Analysis, Universiteit Hasselt, 2021-2022


Attended Seminars/Workshops

  Data Science (R, Python, SPSS)

  • Unsupervised Learning methods in R, Flanders Training Network for Methodology and Statistics, 2024
  • Seminar Efficiency Analysis and Data Envelopment Analysis (DEA), Flanders Training Network for Methodology and Statistics, 2024
  • Introduction to big data processing, Flanders Training Network for Methodology and Statistics, 2024
  • Causal Inference from observational studies: instrumental variables, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to graphics using R, Flanders Training Network for Methodology and Statistics, 2022
  • Mediation and moderation analyses, Flanders Training Network for Methodology and Statistics, 2022
  • Missing data methodology, Flanders Training Network for Methodology and Statistics, 2022
  • Classification methods: logistic regression analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to resampling techniques, Flanders Training Network for Methodology and Statistics, 2022
  • Power and sample size calculations, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to the concepts of quantitative research, Flanders Training Network for Methodology and Statistics, 2022
  • Love your (sensitive) data - secure your data! Universiteit Hasselt, 2022
  • Theory and practice of questionnaire construction and analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Qualitative data analysis with NVivo, Flanders Training Network For Methodology and Statistics, 09-10/05/2022
  • Turning research data into powerful visuals, Vrije Universiteit Brussel, 2021
  • DSH getting started with Qualtrics: tips and tricks on collecting experimental and survey- data, Vrije Universiteit Brussel, 2021

  

  Methodology

  • Implicit measures in social science research, Vrije Universiteit Brussel, 2023
  • Info session on intellectual property, Universiteit Hasselt, 2023
  • Tools and practices for theory development, Université de Namur, 07-09/03/2023
  • Ethnographic research and observational methods, Universiteit Hasselt, 2022
  • Let's Talk About Service - service agility: moving the discipline forward, Universiteit Hasselt, 07-09/12/2022
  • Bio-Futures Living Lab: Trans-disciplinary and participatory training program for PhD students, KU Leuven, 2022
  • Information retrieval, Vrije Universiteit Brussel, 2021
  • How to make your research reproducible, Vrije Universiteit Brussel, 2021
  • Publication literacy introduction & open access, Vrije Universiteit Brussel, 2021
  • Focus group interviews for advanced users, Flanders Training Network, 2021
  • Generating more creative and impactful research ideas, Vrije Universiteit Brussel, 2021


2. Management & Communication Skills

  • Nederlands als tweede taal 1.1 - 3.1, PCVO Hasselt, 2021 - Current
  • Building effective habits, Universiteit Hasselt, 2023
  • Français 1.2, PCVO Hasselt, 2022
  • Meeting skills, Universiteit Hasselt, 2022
  • Bullet journaling: an effective planification tool, Vrije Universiteit Brussel, 2021


3. Career Management Skills

  • Entrepreneurship: can I do it? Why should I do it? Universiteit Hasselt, 2024
  • Welcome to the real world: what is your role as PhD in R&D? Grow2Excel & Universiteit Hasselt, 2024
  • Collaborating successfully with others, Universiteit Hasselt, 2023
  • From PhD to SME, VOKA & Universiteit Hasselt, 21/10/2022 - 27/04/2023
  • Gender & diversity: bystander intervention for researchers, CCHA & Universiteit Hasselt, 2023

Service & Leadership

Service & Leadership

Exhibition Designer

  • Multisensory Exhibition: Pieter Bruegel the Elder and Qiu Ying, Shanghai University Museum, 2024


Reviewer

  • Journal of Travel & Tourism Marketing, 2023


Research Advisor

  • VUB PhD Community, 2023 – Current
  • Online Consulting Services: PhD research proposals, motivation letters, grant writing, and order guidance, 2021 – Current


Membership

  • British Art Network (BAN), 2023 – Current
  • Smell Studies Group (SSG), 2023 – Current
  • Odeuropa Network, 2022 – Current


Volunteer

  • Biofuturing Living Lab Workshop, 2023
  • Let's Talk About Service (LTAS) Conference, 2022

References

References

Prof. dr. Lieve Doucé

Assistant Professor
Department of Marketing & Strategy, Universiteit Hasselt (UHasselt)

Email: Lieve.Douce@uhasselt.be


Prof. dr. em. Karin Nys

Academic Director

Faculty of Arts and Philosophy, Vrije Universiteit Brussel (VUB)

Email: Karin.Nys@vub.be

Research Experience

Research Experience

1. [Mixed] A Text Mining Approach from Visitor and Museum Perspectives: Sensory Cues as Innovative Tools for Promoting Inclusivity (Belgium, 04/2024 – Current)

  • Conducted in-depth interviews with experts, managers, curators across diverse art museums
  • Collected, organized, and analyzed textual data from diverse sources, using natural language processing techniques (Python) and content analysis
  • Offered unique solutions to optimize visitor experiences and support museums in fulfilling their socio-cultural responsibility to promote inclusivity


2. [Quantitative] Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning (Belgium/China, 12/2022 – 03/2024)

  • Designed and conducted a cross-cultural study (n=492) comparing sensory engagement in exhibitions among Chinese and Belgian university students (collaborated with Shanghai University and Hasselt Universiteit)
  • Developed exhibition prototypes (8 different formats), integrating multisensory elements to test their impact on visitor experience, learning, and behavioral intention.
  • Designed semi-structured surveys and conducted pretests to select representative paintings and congruent music and scents for the 8 experimental exhibitions.
  • Utilized a customized PROCESS macro for SPSS to test models, examining relevant mediators and moderators


3. [Qualitative] Co-design Multi-species Speculations Through Biofuturing (Belgium, 04/2023 – 02/2024)

  • Co-authored and published an article in an esteemed Journal (SSCI, Q1), seen: https://doi.org/10.1177/10778004241231919
  • Collaborated with researchers from diverse fields, contributing to a collaborative writing within the context of the Bio-Futures Lab


4. [Quantitative] Traditional vs. Immersive Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor Experience (Belgium, 12/2021 – 11/2022)

  • Collaborated with the cultural industry, including Create.eu Company and museums
  • Designed structured surveys, conducted pilot studies, and collected data on exhibitions such as "Lights on Van Eyck" in Ghent, Breughel Hall at the Museum voor Schone Kunsten (MSK) in Ghent, and "Meet the Masters" in Brussels
  • Tested the proposed model using SPSS, employing independent t-tests and a customized PROCESS macro


5. [Systematic Review] An Integrative View on The Phenomenon of Multisensory Museum Experience (Belgium, 10/2020 – 11/2021)

  • Published a systematic review in an esteemed Journal (AHCI, Q1), seen: https://doi.org/10.1080/09647775.2024.2357071
  • Conducted an extensive review of 331 sources across various fields (e.g., marketing, museology, psychology, and computer science), to develop a cohesive understanding and identify future research directions


6. [Mixed] A Comprehensive Study on the Studying Situation between Chinese and International Students in Chinese Universities (10/2015 - 01/2017)

  • Successfully secured funding and received the College-Level Excellence Prize
  • Led a national survey across five Chinese universities in different regions to evaluate the academic performance of both Chinese and international students

Publications

Publications

Papers Under Review

  • Target Journal: International Journal of Tourism Research. Manuscript Title: Traditional vs immersive art exhibitions: multisensory cues effects on visitor satisfaction via visitor attention and visitor experience
  • Target Journal: Journal of Traveling & Tourism Marketing. Manuscript Title: Less Is as Effective as More: Cross-Cultural Analysis of Background Music and Scent Effects on Behavioural Intention via Experiences and Perceived Learning


Peer-reviewed English Papers

  • Luo, D., Doucé, L., & Nys, K. (2024). Multisensory museum experience: an integrative view and future research directions. Museum Management and Curatorship, 1–28.
  • Jacobs, A., Anthoni, E., Busseniers, E., Claes, S., Huybrechts, L., van Leemput, M., Vrancken, K., Carriera, L., Colson, N., Dorn, C., Hostetler, A., Janssens, A., Kabendela, G., Kose, A., Luo, D., Majogoro, M., Sanchez, L. R. J., Stepanovic, J., Swillen, A., … Hannes, K. (2024). Co-Designing Multispecies Speculations Through Biofuturing. Qualitative Inquiry, 0(0).


Peer-reviewed Chinese Papers

  • Luo, D. (2019). Study on the Design of Lighting Environment in Museum. Museum Research, 37-43.
  • Luo, D. (2018). Three-Dimensional Presentation of Art in the Context of “Place” and Holographic Imaging Technology. Northern Art, 91-92.
  • Luo, D. (2018). Introducing the Journal of Beauty World. In Li, C. (Eds.), Chinese Modern Art Periodicals (Volume 1 of 10). Shanghai Painting and Calligraphy Press.


Chinese Book

  • Luo, D. (Trans.). (2022). Honjok: The art of living alone (Healey, F. & Tai, C., Authors). Chongqing Publishing Press.


Presentations

Presentations

For Academic Audience

  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, 17th International Conference on the Inclusive Museum, Vienna, Austria, 13-16/092024
  • "The Impact of Culture differences on Memory Accuracy: the Role of Congruent Ambient Scent", Oral Presentation, International Conference on Olfactory Cultural Studies, Ålesund, Norway, 03-06/09/2023
  • “Towards an Inclusive Future: Multisensory Cues as Effective Tools in Exhibition Design”, Poster Presentation, Research Day from Universiteit Hasselt, Hasselt, Belgium, 07/06/2023
  • "Multisensory Cues Effects: Do Visitors React Differently In a Traditional Versus an Immersive Exhibition?", Oral Presentation, Belgian Service Research Day, Leuven, Belgium, 21/04/2023


For Industry Audience

  • "Leading VME (Vereniging van Mede-Eigenaars) to ‘A' EPC: What EPC-level does your apartment building have?”, Poster Presentation, KBC PhD Winter School, Brussels, Belgium, 14/12/2023
  • "System & Culture: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 27/04/2023
  • "People: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 09/03/2023
  • "Structures: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 26/01/2023
  • "Process & Leadership: Understanding Van Havermaet", Oral Presentation, From PhD to SEM Leadership Programme, VOKA, Hasselt, Belgium, 15/12/2022

Professional Development

Professional Development

1. Research-Related Skills

Attended Courses

  • Customer research, Universiteit Hasselt, 2022-2023
  • Consumer Behavior, Universiteit Hasselt, 2022-2023
  • Introduction to Business Management, Universiteit Hasselt, 2021-2022
  • Quantitative Analysis, Universiteit Hasselt, 2021-2022


Attended Seminars/Workshops

  Data Science (R, Python, SPSS)

  • Unsupervised Learning methods in R, Flanders Training Network for Methodology and Statistics, 2024
  • Seminar Efficiency Analysis and Data Envelopment Analysis (DEA), Flanders Training Network for Methodology and Statistics, 2024
  • Introduction to big data processing, Flanders Training Network for Methodology and Statistics, 2024
  • Causal Inference from observational studies: instrumental variables, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to graphics using R, Flanders Training Network for Methodology and Statistics, 2022
  • Mediation and moderation analyses, Flanders Training Network for Methodology and Statistics, 2022
  • Missing data methodology, Flanders Training Network for Methodology and Statistics, 2022
  • Classification methods: logistic regression analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to resampling techniques, Flanders Training Network for Methodology and Statistics, 2022
  • Power and sample size calculations, Flanders Training Network for Methodology and Statistics, 2022
  • Introduction to the concepts of quantitative research, Flanders Training Network for Methodology and Statistics, 2022
  • Love your (sensitive) data - secure your data! Universiteit Hasselt, 2022
  • Theory and practice of questionnaire construction and analysis, Flanders Training Network for Methodology and Statistics, 2022
  • Qualitative data analysis with NVivo, Flanders Training Network For Methodology and Statistics, 09-10/05/2022
  • Turning research data into powerful visuals, Vrije Universiteit Brussel, 2021
  • DSH getting started with Qualtrics: tips and tricks on collecting experimental and survey- data, Vrije Universiteit Brussel, 2021

  

  Methodology

  • Implicit measures in social science research, Vrije Universiteit Brussel, 2023
  • Info session on intellectual property, Universiteit Hasselt, 2023
  • Tools and practices for theory development, Université de Namur, 07-09/03/2023
  • Ethnographic research and observational methods, Universiteit Hasselt, 2022
  • Let's Talk About Service - service agility: moving the discipline forward, Universiteit Hasselt, 07-09/12/2022
  • Bio-Futures Living Lab: Trans-disciplinary and participatory training program for PhD students, KU Leuven, 2022
  • Information retrieval, Vrije Universiteit Brussel, 2021
  • How to make your research reproducible, Vrije Universiteit Brussel, 2021
  • Publication literacy introduction & open access, Vrije Universiteit Brussel, 2021
  • Focus group interviews for advanced users, Flanders Training Network, 2021
  • Generating more creative and impactful research ideas, Vrije Universiteit Brussel, 2021


2. Management & Communication Skills

  • Nederlands als tweede taal 1.1 - 3.1, PCVO Hasselt, 2021 - Current
  • Building effective habits, Universiteit Hasselt, 2023
  • Français 1.2, PCVO Hasselt, 2022
  • Meeting skills, Universiteit Hasselt, 2022
  • Bullet journaling: an effective planification tool, Vrije Universiteit Brussel, 2021


3. Career Management Skills

  • Entrepreneurship: can I do it? Why should I do it? Universiteit Hasselt, 2024
  • Welcome to the real world: what is your role as PhD in R&D? Grow2Excel & Universiteit Hasselt, 2024
  • Collaborating successfully with others, Universiteit Hasselt, 2023
  • From PhD to SME, VOKA & Universiteit Hasselt, 21/10/2022 - 27/04/2023
  • Gender & diversity: bystander intervention for researchers, CCHA & Universiteit Hasselt, 2023

Service & Leadership

Service & Leadership

Exhibition Designer

  • Multisensory Exhibition: Pieter Bruegel the Elder and Qiu Ying, Shanghai University Museum, 2024


Reviewer

  • Journal of Travel & Tourism Marketing, 2023


Research Advisor

  • VUB PhD Community, 2023 – Current
  • Online Consulting Services: PhD research proposals, motivation letters, grant writing, and order guidance, 2021 – Current


Membership

  • British Art Network (BAN), 2023 – Current
  • Smell Studies Group (SSG), 2023 – Current
  • Odeuropa Network, 2022 – Current


Volunteer

  • Biofuturing Living Lab Workshop, 2023
  • Let's Talk About Service (LTAS) Conference, 2022

References

References

Prof. dr. Lieve Doucé

Assistant Professor
Department of Marketing & Strategy, Universiteit Hasselt (UHasselt)

Email: Lieve.Douce@uhasselt.be


Prof. dr. em. Karin Nys

Academic Director

Faculty of Arts and Philosophy, Vrije Universiteit Brussel (VUB)

Email: Karin.Nys@vub.be

Dan Luo