Arne Van Craeyevelt

Responsible for Loop's go to marketing efforts and growth in new regions (from scratch). I succeeded in building and managing a team of local experts (5 people) and with the support of local agencies, we grew Loop's net revenue from zero to € 10M yearly net revenue in less than 2 years. My main focus lied on team management and driving conversion through performance marketing on both Shopify and marketplaces, as well as relevant localization of go to marketing activities.

Within the marketing strategy team of KBC Mobile, I was responsible for the (product) marketing and innovation of all non-banking services in KBC's all-in-one app. Main focus was on acquisition of new and retention of existing customers (in health, energy, public transport).

Responsible for all (mainly digital) marketing activities of Toyota and Lexus' popular SUV range. Focus on performance marketing through paid social and search, above the line (radio, TV) and outdoor.