Summary
Overview
Work History
Education
Skills
Languages
Timeline
Pascal Tirtiaux

Pascal Tirtiaux

Brussels,BRU

Summary

Experienced EU Business Development leader in the wholesale of electricity and solar PV modules. Proved performer in the market entry strategies for multinational technology corporations. Strong negotiation skills, ability to operate in different cultures, coordinate internally and train/develop high-performance teams.

Overview

31
31
years of professional experience

Work History

EU Business Development Director

FIRST SOLAR, US Solar PV Modules Manufacturer
01.2016 - 02.2025
  • Lead a team of 3 sales managers for the annual sales of 3GW of PV modules, worth 600M$/y to EU/Israel
    based renewable electricity producers
  • Represented the company's positions in meetings with EU policy makers in order to monetize the
    company's sustainability features vs. Chinese competition

Head of Sales Western Europe & Israel

FIRST SOLAR
01.2015 - 02.2023
  • Designed and lobbied for a non-price criteria in French State auction, ensuring a 20-40% market share
  • Entered in a multi-year contract with one leading Israeli developer, ensuring a 20% market share
  • Promoted the company's technology superior in order to ensure its top bankability from the lender's Technical Advisors
  • Developed the first ground mounted solar plants in the Netherlands

Managing Director

FIRST SOLAR
05.2012 - 12.2014
  • Defined and executed the penetration strategy of solar PV in North Africa, hired/trained local sales people
  • Promoted the technology through speeches in industry conferences and meetings with national
    stakeholders: ministry, energy utility, regulator, university, industrial clients, NGO's
  • Established the regional distribution channel, leading to the 1st sales in Morocco and Algeria

Senior Business Development Manager

FIRST SOLAR
12.2008 - 04.2012
  • Established and managed multi-year contracts for the supply of PV modules in France with high-profile solar electricity producers
  • Negotiated a joint-venture agreement for the local manufacturing of solar PV modules
  • Resolved module-performance issues thought financial settlements

European Key Account Manager

E.ON, German Power Utility
02.2005 - 11.2008
  • Sales of trading-based power supply contracts with electro-intensive industrial clients
  • Established the French branch, trained another Key Account Manager, coordinated the market entry with sister company E.ON Ruhrgas for the cross-selling of electricity and gas

Market Development Manager

ELECTRABEL, Belgian Power Utility (ENGIE)
01.2000 - 01.2005
  • Built and executed the plan to supply 5% of France's electricity market via regional private/public joint-ventures, leading a team of 5 business developers
  • Prospected, negotiated and concluded electricity supply contracts with the 1st French and Spanish B2B consumers

Principal Engineer - Grid Automation & Control

ELECTRABEL
05.1994 - 12.1999
  • Team leader of 15 technicians specialized in the automation of the electricity/gas/cable TV distribution grids
  • Re-engineered the operations and drove the “change management” to transition 100 engineers and technicians in a new regional unit at Wallonia level, with 24/7 intervention teams

Education

Postgraduate in Business Administration -

Katholieke Universiteit Leuven, Leuven, Belgium
07-1993

Master of Electrical Engineering -

Université Catholique De Louvain, Louvain-la-Neuve, Belgium
06-1993

Belgian legal title "ingénieur civil", grade "Summa Cum Laude"

Skills

  • Strategic planning
  • Business intelligence
  • Lead management
  • Training and mentoring
  • Policy Advocacy
  • Solar PV Project Development

Languages

French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
German
Intermediate (B1)

Timeline

EU Business Development Director - FIRST SOLAR, US Solar PV Modules Manufacturer
01.2016 - 02.2025
Head of Sales Western Europe & Israel - FIRST SOLAR
01.2015 - 02.2023
Managing Director - FIRST SOLAR
05.2012 - 12.2014
Senior Business Development Manager - FIRST SOLAR
12.2008 - 04.2012
European Key Account Manager - E.ON, German Power Utility
02.2005 - 11.2008
Market Development Manager - ELECTRABEL, Belgian Power Utility (ENGIE)
01.2000 - 01.2005
Principal Engineer - Grid Automation & Control - ELECTRABEL
05.1994 - 12.1999
Katholieke Universiteit Leuven - Postgraduate in Business Administration,
Université Catholique De Louvain - Master of Electrical Engineering,

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Pascal Tirtiaux