International (Digital) Marketing & Commercial Leader willing to help companies achieve their expected goals and growth objectives by sharing a broad and deep B2B/B2C experience ideally on an international level by:
managing and motivating a team,
acquiring new clients while securing a high retention,
conceiving/revamping and executing a sales & marketing strategy and a communication plan
generating and qualifying leads,
improving the overall customer experience
developing or expanding a “go to market” strategy and new strategic partnerships
launching new solutions.
Work History
Sales & Marketing Director, P&L Real Estate Dir.
Eloy Construction
Sprimont, Belgium
03.2022 - Current
Created and led the Real Estate Projects Development P&L including 12 team members,
Consolidated and led the 30+ construction projects of the pipeline (Real Estate Development/Promotion, Design & Build and Bouwteam) reaching a value of 250M€.
Developed the 5 year strategic plan and execution projects.
Professor of Economics and Management
Federation Wallonia Brussels (5 schools)
Liege
10.2020 - 03.2022
Exposed students to economic reasoning skills to build perspective and critical thinking skills.
Head of Business Development & Marketing (EMEA)
SGS Digicomply
Belgium
03.2020 - 10.2020
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Member of the Executive Committee. Led a global team of 30.
Delivered a 23% revenue growth and a record-high EBITDA by acquiring 70 new clients and securing a 97% retention rate. Hired 14 people in Washington DC, Toronto, Tokyo, Brussels and Berlin.
Managed a commercial budget of €2.1 million and a marketing budget of €1.1 million.
Contributed to the deep transformation of the company : new vision & mission, values, behaviors, culture, goals, commercial processes, customer experience improvements + a digital and offline marketing strategy.
Built a new Global Marketing Team including demand generation, lead generation, content/product marketing, thought leadership and marketing excellence.
Project Leader (Digital Innovation Lab)
Magnetis (EVO Group)
Luxembourg
03.2013 - 12.2018
Hired and led cross-functional development teams in order to run 10+ digital projects (mobile apps, web sites, new business ideas) using Lean Start-up, Kanban, Scrum/Agile, Design Thinking, co-creation, POC/MVP, Business Model Canvas and Waterfall
Generated new business ideas from concept to launch: vision and mission, business plan, market positioning, marketing plan and monetization strategy.
Run B2B/B2C, inbound and outbound, marketing and advertising campaigns across all media: social, search, display, programmatic/RTB, influencers, email, print, trade shows.
Led the GDPR compliance program for EVO Group.
Commercial & Marketing Manager EMEA/India
Cabot Aerogel
Leuven
11.2005 - 11.2012
Introduced a new and high performance thermal insulation material mainly for the building and construction and oil and gas industries.
Identified and introduced 3 new product innovations through a stage-gate process).
Signed-up 10 new strategic partnerships recruited in the UK, France, Germany, Italy, Spain, Portugal, the UAE and India and agreements with contractors, architects and engineering firms.
Achieved an average revenues growth of 50% per year.
Sales Manager EMEA
Honeywell Specialty Materials
Leuven, Belgium
04.2004 - 10.2005
Led and coached a team of 10 country sales managers and an extensive network of distributors, agents and key accounts active in the HVAC and building insulation industries.
Consolidated the market leadership position and increased average sales price and net margins by 15% by launching new low GWP (global warming potential) molecules.
Introduced a new key account strategy and a CRM software (salesforce.com) within the EMEA organization.
Marketing Manager EMEA, Sales Manager
General Electric Plastics (now SABIC Innovative Plastics)
Bergen op Zoom, the Netherlands
05.1994 - 04.2004
Led the European development, the marketing launch and the product management of a full range of “Visual fx” engineering thermoplastics compounds, covering all product lines and all market segments: automotive, packaging, consumer electronics, appliances, etc. in a matrix environment
Used GE’s “New Product Introduction” and Design for Six Sigma methodologies to develop and launch new products and services.
Opened and managed a brand new “European Customer Innovation Center”.
Co-created a pipeline of leads with the European field teams.
Developed marketing and sales materials.
Trained the European sales and marketing forces about the new solutions and how to promote and position them.
Achieved a sales growth of 60% in 3 years: revenues reached 70 million euros in 1998.
Area Sales Manager
Cabot Plastics Belgium
Loncin (Liege)
02.1989 - 04.1994
Developed a new sales network in Latin America and grew sales by 1,000% in the last 2 years.
Assessed a potential investment in a production facility in Brazil or Argentina.
Signed-up, motivated and trained a network of 16 agents and distributors establishing long lasting relationships and common objectives.
Identified market needs for continual new product introduction.
Education
Teacher's Diploma in Economics And Management -
University of Liege - HEC Liege
Liege, Belgium
06.2021
Certificate in Digital Marketing And Communication -
Solvay Business School (ULB, University of Brussels)
Brussels
06.2017
Master's Degree in Economics & Management - Business Administration and International Marketing
Hautes Etudes Commerciales of Liege (HEC Liege)
Skills
Business development
(Digital) marketing
Project management
People leadership
Key-Account management
Innovation
Strategy & Execution
CRMs
MS Office & Apple iWork
HubSpot, Trello
Accomplishments
AWARDS : "Salesman of the Year” and of “Sales team of the year” @ GE Plastics Europe
Languages
French
Bilingual or Proficient (C2)
English
Advanced (C1)
Dutch
Intermediate (B1)
Spanish
Advanced (C1)
Italian
Advanced (C1)
Timeline
Sales & Marketing Director, P&L Real Estate Dir.
Eloy Construction
03.2022 - Current
Professor of Economics and Management
Federation Wallonia Brussels (5 schools)
10.2020 - 03.2022
Head of Business Development & Marketing (EMEA)
SGS Digicomply
03.2020 - 10.2020
Commercial & Marketing Director
Enhesa
01.2019 - 12.2019
Project Leader (Digital Innovation Lab)
Magnetis (EVO Group)
03.2013 - 12.2018
Commercial & Marketing Manager EMEA/India
Cabot Aerogel
11.2005 - 11.2012
Sales Manager EMEA
Honeywell Specialty Materials
04.2004 - 10.2005
Marketing Manager EMEA, Sales Manager
General Electric Plastics (now SABIC Innovative Plastics)
05.1994 - 04.2004
Area Sales Manager
Cabot Plastics Belgium
02.1989 - 04.1994
Teacher's Diploma in Economics And Management -
University of Liege - HEC Liege
Certificate in Digital Marketing And Communication -
Solvay Business School (ULB, University of Brussels)
Master's Degree in Economics & Management - Business Administration and International Marketing
Marketing Manager/Sales Manager/Real Estate Agent at WIDE REALTY REAL ESTATEMarketing Manager/Sales Manager/Real Estate Agent at WIDE REALTY REAL ESTATE
Head - Real Estate & Project Marketing & Sales at ThaneNewLaunch.Com (Owner)Head - Real Estate & Project Marketing & Sales at ThaneNewLaunch.Com (Owner)
Director – Sales and Marketing Real Estate at Vinra Estates and Infrastructure Pvt Ltd.Director – Sales and Marketing Real Estate at Vinra Estates and Infrastructure Pvt Ltd.
