Summary
Work History
Education
Skills
Accomplishments
Languages
Timeline
ResearchAssistant
ERIC Ruiz

ERIC Ruiz

Tongeren

Summary

International (Digital) Marketing & Commercial Leader willing to help companies achieve their expected goals and growth objectives by sharing a broad and deep B2B/B2C experience ideally on an international level by:

  • managing and motivating a team,
  • acquiring new clients while securing a high retention,
  • conceiving/revamping and executing a sales & marketing strategy and a communication plan
  • generating and qualifying leads,
  • improving the overall customer experience
  • developing or expanding a “go to market” strategy and new strategic partnerships
  • launching new solutions.

Work History

Sales & Marketing Director, P&L Real Estate Dir.

Eloy Construction
03.2022 - Current
  • Created and led the Real Estate Projects Development P&L including 12 team members,
  • Consolidated and led the 30+ construction projects of the pipeline (Real Estate Development/Promotion, Design & Build and Bouwteam) reaching a value of 250M€.
  • Developed the 5 year strategic plan and execution projects.

Professor of Economics and Management

Federation Wallonia Brussels (5 schools)
10.2020 - 03.2022
  • Exposed students to economic reasoning skills to build perspective and critical thinking skills.

Head of Business Development & Marketing (EMEA)

SGS Digicomply
03.2020 - 10.2020
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Mastered Agile Marketing, CRM & Marketing automation tools (HubSpot)

Commercial & Marketing Director

Enhesa
Brussels
01.2019 - 12.2019
  • Member of the Executive Committee. Led a global team of 30.
  • Delivered a 23% revenue growth and a record-high EBITDA by acquiring 70 new clients and securing a 97% retention rate. Hired 14 people in Washington DC, Toronto, Tokyo, Brussels and Berlin.
  • Managed a commercial budget of €2.1 million and a marketing budget of €1.1 million.
  • Contributed to the deep transformation of the company : new vision & mission, values, behaviors, culture, goals, commercial processes, customer experience improvements + a digital and offline marketing strategy.
  • Built a new Global Marketing Team including demand generation, lead generation, content/product marketing, thought leadership and marketing excellence.

Project Leader (Digital Innovation Lab)

Magnetis (EVO Group)
03.2013 - 12.2018
  • Hired and led cross-functional development teams in order to run 10+ digital projects (mobile apps, web sites, new business ideas) using Lean Start-up, Kanban, Scrum/Agile, Design Thinking, co-creation, POC/MVP, Business Model Canvas and Waterfall
  • Generated new business ideas from concept to launch: vision and mission, business plan, market positioning, marketing plan and monetization strategy.
  • Run B2B/B2C, inbound and outbound, marketing and advertising campaigns across all media: social, search, display, programmatic/RTB, influencers, email, print, trade shows.
  • Led the GDPR compliance program for EVO Group.

Commercial & Marketing Manager EMEA/India

Cabot Aerogel
11.2005 - 11.2012
  • Introduced a new and high performance thermal insulation material mainly for the building and construction and oil and gas industries.
  • Identified and introduced 3 new product innovations through a stage-gate process).
  • Signed-up 10 new strategic partnerships recruited in the UK, France, Germany, Italy, Spain, Portugal, the UAE and India and agreements with contractors, architects and engineering firms.
  • Achieved an average revenues growth of 50% per year.

Sales Manager EMEA

Honeywell Specialty Materials
04.2004 - 10.2005
  • Led and coached a team of 10 country sales managers and an extensive network of distributors, agents and key accounts active in the HVAC and building insulation industries.
  • Consolidated the market leadership position and increased average sales price and net margins by 15% by launching new low GWP (global warming potential) molecules.
  • Introduced a new key account strategy and a CRM software (salesforce.com) within the EMEA organization.

Marketing Manager EMEA, Sales Manager

General Electric Plastics (now SABIC Innovative Plastics)
05.1994 - 04.2004
  • Led the European development, the marketing launch and the product management of a full range of “Visual fx” engineering thermoplastics compounds, covering all product lines and all market segments: automotive, packaging, consumer electronics, appliances, etc. in a matrix environment
  • Used GE’s “New Product Introduction” and Design for Six Sigma methodologies to develop and launch new products and services.
  • Opened and managed a brand new “European Customer Innovation Center”.
  • Co-created a pipeline of leads with the European field teams.
  • Developed marketing and sales materials.
  • Trained the European sales and marketing forces about the new solutions and how to promote and position them.
  • Achieved a sales growth of 60% in 3 years: revenues reached 70 million euros in 1998.

Area Sales Manager

Cabot Plastics Belgium
02.1989 - 04.1994
  • Developed a new sales network in Latin America and grew sales by 1,000% in the last 2 years.
  • Assessed a potential investment in a production facility in Brazil or Argentina.
  • Signed-up, motivated and trained a network of 16 agents and distributors establishing long lasting relationships and common objectives.
  • Identified market needs for continual new product introduction.

Education

Teacher's Diploma in Economics And Management -

University of Liege - HEC Liege
Liege, Belgium
06.2021

Certificate in Digital Marketing And Communication -

Solvay Business School (ULB, University of Brussels)
Brussels
06.2017

Master's Degree in Economics & Management - Business Administration and International Marketing

Hautes Etudes Commerciales of Liege (HEC Liege)

Skills

  • Business development
  • (Digital) marketing
  • Project management
  • People leadership
  • Key-Account management
  • Innovation
  • Strategy & Execution
  • CRMs
  • MS Office & Apple iWork
  • HubSpot, Trello

Accomplishments

    AWARDS : "Salesman of the Year” and of “Sales team of the year” @ GE Plastics Europe

Languages

French
Bilingual or Proficient (C2)
English
Advanced (C1)
Dutch
Intermediate (B1)
Spanish
Advanced (C1)
Italian
Advanced (C1)

Timeline

Sales & Marketing Director, P&L Real Estate Dir.

Eloy Construction
03.2022 - Current

Professor of Economics and Management

Federation Wallonia Brussels (5 schools)
10.2020 - 03.2022

Head of Business Development & Marketing (EMEA)

SGS Digicomply
03.2020 - 10.2020

Commercial & Marketing Director

Enhesa
01.2019 - 12.2019

Project Leader (Digital Innovation Lab)

Magnetis (EVO Group)
03.2013 - 12.2018

Commercial & Marketing Manager EMEA/India

Cabot Aerogel
11.2005 - 11.2012

Sales Manager EMEA

Honeywell Specialty Materials
04.2004 - 10.2005

Marketing Manager EMEA, Sales Manager

General Electric Plastics (now SABIC Innovative Plastics)
05.1994 - 04.2004

Area Sales Manager

Cabot Plastics Belgium
02.1989 - 04.1994

Teacher's Diploma in Economics And Management -

University of Liege - HEC Liege

Certificate in Digital Marketing And Communication -

Solvay Business School (ULB, University of Brussels)

Master's Degree in Economics & Management - Business Administration and International Marketing

Hautes Etudes Commerciales of Liege (HEC Liege)

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ERIC Ruiz