Zofia Smela
Brussels
Summary
Experienced Campaign Manager Associate with expertise in developing and managing comprehensive media plans, optimizing campaign performance, and maintaining strong client relationships. Skilled in project management, strategic communication, and content development, with a proven track record of delivering high-quality, timely branded content and thought leadership campaigns. Demonstrated ability to collaborate across diverse teams, interact with senior executives, and manage multiple projects in high-pressure environments.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Campaign Manager Associate
POLITICO Europe
03.2024 - Current
- Developing and recommending media plans, collaborating with clients and agencies to tailor strategies.
- Managing all aspects of campaign projects from inception to completion, ensuring optimal execution and delivery.
- Monitoring and optimizing campaign performance, providing detailed post-campaign reports to stakeholders.
- Coordinating with clients, agencies, and freelancers to deliver creative assets and support throughout the campaign lifecycle.
- Organizing and managing client events, workshops, and webinars to strengthen engagement and showcase tailored solutions.
- Analyzing client needs and collaborate with internal teams to deliver seamless service execution.
- Continuously assessing client satisfaction, implementing feedback to enhance service offerings and client experiences.
Media Solutions Trainee
POLITICO Europe
05.2023 - 12.2023
- Managed end-to-end campaign processes, including newsletter sponsorship and sponsored content initiatives
- Coordinated effective communication with clients and aligned their needs with the technical requirements of each campaign
- Conducted thorough competitive and industry analyses to inform strategic decision-making and to identify potential clients and contacts for prospecting outreach
- Drafted compelling initial outreach notes supporting the sales team in client interactions
- Updated and enhanced sales materials with the latest information to maintain relevance
- Assisted in the development and execution of diverse advertising campaigns, display ads, newsletters, social media, and print
- Contributed actively to the delivery of high-quality and timely branded content campaigns
- Provided daily, weekly, and monthly reporting on campaign performance and key metrics
- Applied meticulous copy-editing skills to refine campaign messages and sponsored content
- Coordinated seamlessly with various departments within POLITICO to fulfill client campaign needs.
Government Relations Intern
Seagate Technology
05.2022 - 10.2022
- Collaborated with Government Relations and Legal teams to gain insights into the direction of EU digital policy
- Identified key opportunities and threats to Seagate's European business strategy
- Researched and sourced best practice material on geopolitical issues related to IT4.0 technology and climate change
- Crafted informative policy briefs, newsletters, and other executive-level products addressing current geopolitical issues and their business impact
- Engaged with stakeholders to foster effective communication and relationship-building.
Education
MA - International Relations and International Organization
University of Groningen
08.2023
BA - European Languages and Cultures
University of Groningen
06.2021
Skills
- Communication and interpersonal skills
- Problem-solving skills
- Adaptability and flexibility
- Stakeholder engagement
- Proactivity
- Time Management
- Proficient in Microsoft Office Suite, Google and Facebook Ads Managers, CMS platforms, and Adobe Analytics
Languages
English
Advanced (C1)
C1
Spanish
Upper Intermediate (B2)
B2
Polish
Bilingual or Proficient (C2)
Certification
- Fundamentals of Digital Marketing , Google
- Digital Governance , Coursera
Timeline
Campaign Manager Associate
POLITICO Europe
03.2024 - Current
Media Solutions Trainee
POLITICO Europe
05.2023 - 12.2023
Government Relations Intern
Seagate Technology
05.2022 - 10.2022
MA - International Relations and International Organization
University of Groningen
BA - European Languages and Cultures
University of Groningen
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