Zofia Lewandowska
Wavre
Summary
Dynamic marketing professional with extensive experience at P.H. Vinex Slaviantsi, specializing in brand development and social media management. Achieved a 25% increase in engagement through innovative content strategies and meticulous planning. Proficient in data analysis and customer relationship management, contributing to effective promotional strategies and enhanced team collaboration.
Overview
14
14
years of professional experience
Work History
Cashier
Carrefour
Bruxelless
09.2024 - Current
- Developing and executing social media strategies for clients across various platforms
- Conducting social media audits and providing recommendations for improvement
- Creating and curating content for social media channels, including graphics, videos, and written copy
- Managing social media advertising campaigns and tracking performance metrics
- Monitoring and responding to social media comments and messages in a timely manner
- Collaborating with cross-functional teams to ensure social media aligns with overall marketing and business goals
- Staying up-to-date on industry trends and best practices to inform social media strategy
- Analyzing and reporting on social media performance, providing insights and recommendations for optimization
- Developing and maintaining relationships with influencers and brand ambassadors
- Managing and growing social media communities through engagement and outreach efforts
- Maintained current knowledge of store promotions to highlight sales to customers.
- Provided excellent customer service while promoting loyalty programs to increase sales potential.
- Operated cash register or POS system to receive payment by cash, check and credit card.
- Trained new team members in cash register operation, stock procedures, and customer services.
Social Media Manager
Atom Agency
Lodz
01.2022 - 08.2023
- Developed and executed social media strategies across various platforms, increasing engagement by 25%.
- Managed advertising campaigns with a budget of $50,000, resulting in a 15% increase in ROI. Conducted comprehensive social media audits, providing actionable insights that improved client strategies.
- Collaborated with internal teams to ensure messages are consistent across all channels.
- Managed and monitored social media accounts to ensure a positive brand image, and respond to customer inquiries.
Marketing & PR Manager + Import
P.H. Vinex Slaviantsi Poland Sp. z o.o.
Torun
08.2016 - 12.2021
- Creating and supervising the company's marketing and trade marketing strategy.
- Responsibility for the chosen path of creating, implementing, and analyzing: product, prices, promotion, and distribution.
- Creating a brand involves the impact on the quality of the product, price, packaging, and the implementation of the product in the market.
- Budgeting and supervising the marketing budget.
- Coordination of the creation and production of promotional materials.
- Training for company employees and external partners.
- Reports: analysis, reports.
- Creation and coordination of external and internal PR strategies and activities.
- Monitoring and analysis of market data regarding the wine segment, competitors' activities, and the performance of our own products and services.
- Managing a marketing team (recruiting).
- Creating and co-creating tasks for the sales department.
- Operation and administration of the CRM system.
- Imports: inventory control, forecasting, purchasing, delivery process control, negotiating terms with suppliers, and logistics partners (Italy, France, Moldova, Portugal, Bulgaria).
Marketing Specialist
Bydgoszcz
Bydgoszcz
04.2014 - 08.2016
- Creating and implementing a marketing strategy, including creating the company's image.
- Creating and implementing branding strategies for individual brands in the company's portfolio, and brand portfolio management (positioning strategy, promotional and consumer campaigns, sales promotions, etc.).
- New product development.
- Cooperation with external partners: marketing and PR agencies, printing houses, research companies, journalists, preparation of press releases, advertising publications, presentations, leaflets, and catalogs.
- Preparation and analysis of reports and market data, including monitoring of the category, trends, and competition.
- Maintaining and creating a website.
Social Media Specialist
P.H. Vinex Slaviantsi Poland Sp. z o.o.
Torun
08.2013 - 09.2015
- Created proposals for service and product strategies based on marketing data.
- Wrote social media content to increase engagement with customers.
- Developed social media content and scheduled posts to coincide with target audience usage.
Branding, Marketing, and Social Media Specialist
Project Sp. z o.o.
Torun
01.2011 - 12.2013
- Managed branding and social media for major Polish alcohol companies including Stock Polska and Polmos Bielsko-Biała.
Education
EQF level 6 - Sales Manager
WSB University (Merito)
Toruń05.2018
EQF level 6 - Modern Marketing
WSB University (Merito)
Toruń05.2014
Master of Classical Philology - Latin and Ancient Greek
The Nicolaus Copernicus University
Toruń09.2008
Skills
- Microsoft Office Suite Proficiency
- Adobe Photoshop Proficiency
- Experience in ERP and CRM systems
- Customer service
- Time management
- Customer relationship management
- Data analysis
- Promotional strategies
- Communication skills
- Complex Problem-solving
- Multitasking and organization
- Spirit, wine, and beer expertise
- Retail merchandising
- Staff mentoring
- Time management skills
- Liquor law compliance
- Decision making aptitude
- Social media management
- Content creation
- Brand development
- Market research
- Team collaboration
- Public relations
- Project management
- Creative thinking
- Trend monitoring
- Influencer marketing strategies
- Digital marketing research
- Marketing Copy Creation
- Cross-platform marketing
- Product marketing
Personal Information
- Date of Birth: 09/30/82
- Gender: Female
- Nationality: Polish
- Driving License: B
Organisational Skills
- Team Management
- Time Management
- Strategic Planning
- Prioritizing Tasks
- Complex Problem Solving
- Communication
- Pricing strategy
- Product strategy
- Import Logistics
Languages
Polish
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
German
Beginner
A1
Chinese (Mandarin)
Beginner
A1
Timeline
Cashier
Carrefour
09.2024 - Current
Social Media Manager
Atom Agency
01.2022 - 08.2023
Marketing & PR Manager + Import
P.H. Vinex Slaviantsi Poland Sp. z o.o.
08.2016 - 12.2021
Marketing Specialist
Bydgoszcz
04.2014 - 08.2016
Social Media Specialist
P.H. Vinex Slaviantsi Poland Sp. z o.o.
08.2013 - 09.2015
Branding, Marketing, and Social Media Specialist
Project Sp. z o.o.
01.2011 - 12.2013
EQF level 6 - Sales Manager
WSB University (Merito)
EQF level 6 - Modern Marketing
WSB University (Merito)
Master of Classical Philology - Latin and Ancient Greek
The Nicolaus Copernicus University