Yves Zenz
Marketing Campaign Manager
Berlin
Summary
Experienced marketing professional with 10 years of expertise in the creative industries, including 2 years at a global software company, specializing in high-impact marketing strategies and cross-media campaigns. Proficient in aligning global media strategies with local implementation, managing budgets, and analyzing market performance to achieve measurable results.
Skilled in creating and executing cross-media marketing and paid media campaigns, from strategy to localization, with a strong focus on stakeholder management, trade marketing coordination, and the development of compelling creative assets.
Possessing in-depth knowledge of the German-speaking media and gaming industry landscape.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Campaign Manager
Magnolia International AG
11.2022 - Current
- Magnolia is a software company that provides a digital experience platform (DXP).
- Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
- Improved lead generation with A/B testing and creative optimization for digital ads.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
Marketing Manager
Kulturprojekte Berlin GmbH
06.2021 - 10.2022
- Kulturprojekte Berlin GmbH is a cultural organization, responsible for organizing and managing various cultural events, projects, and initiatives within the city.
Digital Marketing Manager
Suhrkamp Verlag AG
02.2018 - 05.2021
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for the publsiher, generating interest for existing and upcoming books or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
Marketing, Press and Public Relations
Hamburgische Staatsoper GmbH
09.2015 - 08.2016
Junior Consultant
Preuss Und Preuss GmbH
01.2013 - 12.2014
- Preuss und Preuss GmbH is an agency for contemporary communication for global brands, hidden champions, art and culture.
- Account responsible for campaigns developed for customers like Amnesty International, Axel Springer Media Impact, Staatliche Kunstsammlungen Dresden.
Education
Master of Arts - Game Development And Research
Cologne Game Lab
Cologne, Germany 10.2023 - Current
Bachelor of Arts - Bachelor of Arts: Cultural Studies
Fachhochschule Potsdam
Potsdam 10.2016 - 03.2021
Handelsdiplom - Business Administration
Wirtschaftsmittelschule (WMS)
Basel 07.2006 - 06.2009
Skills
Marketing Campaign Development and Execution
Cross-Media Advertising / Holistic Marketing Approach
Paid Media Strategy Alignment
Market Analysis and Reporting
Stakeholder Management
Content Localization
Knowledge of Media and Social Media Landscapes
Presentation Skills
Adaptability and Flexibility
Calm Under Pressure
Passion for Gaming and Pop Culture
Timeline
Master of Arts - Game Development And Research
Cologne Game Lab
10.2023 - Current
Marketing Campaign Manager
Magnolia International AG
11.2022 - Current
Marketing Manager
Kulturprojekte Berlin GmbH
06.2021 - 10.2022
Digital Marketing Manager
Suhrkamp Verlag AG
02.2018 - 05.2021
Bachelor of Arts - Bachelor of Arts: Cultural Studies
Fachhochschule Potsdam
10.2016 - 03.2021
Marketing, Press and Public Relations
Hamburgische Staatsoper GmbH
09.2015 - 08.2016
Junior Consultant
Preuss Und Preuss GmbH
01.2013 - 12.2014
Handelsdiplom - Business Administration
Wirtschaftsmittelschule (WMS)
07.2006 - 06.2009
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