Open To Work
Yamina Khadri
Brussels
Work Preference
Summary
European Sales & Commercial Executive with 20+ years of experience driving revenue growth, European market expansion, and international business development across FMCG and consumer goods sectors. Proven expertise in building and leading high-performing international sales organisations, establishing European operations, developing strategic retail and distributor partnerships, and delivering profitable growth across Europe, Asia, Australia, Africa, and the US. Extensive experience across small domestic appliances, cookware, tableware, multimedia, giftware, and housewares categories. Strong track record in international sales strategy, key account management, sourcing coordination, and cross-functional leadership across the UK, Belgium, China, and the Netherlands.
Overview
23
23
years of professional experience
Work History
European Sales Director
RKW Ltd
UK / Belgium / China
01.2020 - Current
- Recruited to establish and lead the company’s European commercial operation, supporting the transformation of the business from a UK-focused organisation into an international FMCG supplier.
- Key Responsibilities & Achievements
- Established and developed the European office and international sales structure.
- Led international expansion across Europe, Asia, Australia, and South Africa.
- Managed multicultural sales and operational teams across the UK, Belgium, and China.
- Developed strategic partnerships with distributors, retailers, and key accounts internationally.
- Created and implemented international sales strategies to increase revenue and market presence.
- Led commercial development across multiple product categories including:
- Small Domestic Appliances
- Cookware
- Tableware
- Multimedia
- Giftware
- Coordinated with sourcing, product development, and supply chain teams in China.
- Managed international customer relationships and complex commercial negotiations.
- Represented the company at international trade fairs and strategic business meetings.
Managing Director – Europe
Ultimate Products
UK / Belgium
01.2006 - 01.2020
- Led the development and growth of the European commercial operation across FMCG and consumer goods markets.
- Key Responsibilities & Achievements
- Successfully launched and managed the European office.
- Developed sales growth across retail and distribution channels throughout Europe.
- Managed strategic customer and distributor relationships.
- Negotiated commercial agreements with international retail accounts.
- Led new business development and account expansion activities.
- Worked closely with sourcing and supplier management teams to optimise commercial performance.
International Sales Director
RMS International
UK / Netherlands
01.2003 - 01.2006
- Joined the UK head office before relocating to the Netherlands to support the establishment of the European sales office through a joint venture partnership.
- Key Responsibilities & Achievements
- Played a key role in the company’s international expansion strategy.
- Developed international sales across Europe, Australia, and the United States.
- Built and managed distributor and retail partner networks.
- Supported rapid revenue growth and market expansion initiatives.
- Collaborated with product development and marketing teams to tailor product ranges for international markets.
Education
Bachelor of Law - LLB
Université Jean Moulin – Lyon III
High School Diploma -
Cambridge Education Group
Skills
- International Sales Strategy
- European Market Expansion
- FMCG Commercial Leadership
- Key Account Management
- Distributor Management
- Retail Partnerships
- Business Development
- P&L Management
- Strategic Negotiation
- Team Leadership
- Cross-Functional Management
- Product Launches
- International Trade
- Supply Chain Coordination
- Consumer Goods & Housewares
- Multi-Channel Sales
- Commercial Planning
- Export Sales
- Market Entry Strategy
- Contract Negotiation
LANGUAGES
English – Fluent
French – Fluent
Dutch – Elementary
German – Elementary
ADDITIONAL INFORMATION
- Extensive international travel experience
- Strong knowledge of European and global retail markets
- Experienced in multicultural leadership and cross-border negotiations
- Full Driving Licence
ATS KEYWORDS INCLUDED
- International Sales Director
- European Sales Director
- FMCG
- Consumer Goods
- Business Development
- Key Account Management
- Distributor Management
- Retail Partnerships
- International Trade
- Commercial Strategy
- Market Expansion
- Sales Leadership
- Export Sales
- P&L
- Product Development
- Supply Chain
- Strategic Negotiation
- Cross-Functional Leadership
- Housewares
- SDA
- Cookware
- Tableware
- Giftware
- Global Sourcing
- Commercial Management
Timeline
European Sales Director
RKW Ltd
01.2020 - Current
Managing Director – Europe
Ultimate Products
01.2006 - 01.2020
International Sales Director
RMS International
01.2003 - 01.2006
High School Diploma -
Cambridge Education Group
Bachelor of Law - LLB
Université Jean Moulin – Lyon III