Wim Maris
Meise
Summary
COMMERCIAL & OPERATIONAL GLOBAL RETAIL EXECUTIVE European & Emerging Markets / Commercial / Procurement / Merchandising / Retail Marketing / Omnichannel
Accomplished and successful Belgian commercial & operational result driven retail executive passionate about building high performance teams within culturally diverse environments. Adept at building, strengthening and re-organizing business and customer relationships in challenging market conditions through daily excellent execution of customer centric strategies driving both increasing top-line, market share and ultimately delivering an improved EBITDA and higher shareholder value.
Overview
32
32
years of professional experience
Work History
CEO
Matahari Putra Prima Indonesia
2022.05 - 2023.08
- Outline, obtain board buy-in & implement new strategy with customer value proposition for MPPA that truly transform 500 million euro store network and change the complete company organization with a workforce of 7.500 associates in critical circumstances
- Within 16 months installed an effective sales strategy generating 10% sales growth in comparable stores, reduced the total company cost base by 230 bps to sales, hired complete new & talented management team and introduced a culture of transparency and performance
- All these actions have put the company on a profitably growth path towards 2024 with the first improvement realized in H1 2023 cutting down losses by 25% and a clear line of sight of break-even EBITDA by Q4 2023.
Vice President
Sourcing & Synergies, Ahold Delhaize Europe
2021.04 - 2022.03
- Create vision & strategy for European sourcing, build organizational capacity to execute consolidation, negotiations & realize savings
- Member of the European sourcing team initiating common sourcing & synergy workstreams for Central South European brands
- Achieved 4 million euro of savings within the first months
- Additionally identify innovative & differentiating concepts up-scaling across different Central South European brands.
Commercial Vice President
Ahold Delhaize Serbia
2017.08 - 2021.03
- Executive board member responsible for commerce departments covering: Category Management, Merchandising, E-commerce, Private Label development and Customer Marketing for 445 multiformat stores nationwide with seven direct reports:
- Define customer centric commercial strategy increasing total sales growth with 6.3% in 2020 & 4.2% in 2019 amid a fierce competitive; including successfully revive ecommerce driving 80% growth
- Implementation of vendor negotiation strategy delivering consistently a robust retail UOP margins of 5.45% for three consecutive years while constantly investing in our customer proposition
- Focus and dedication on team spirit and collaboration the associate engagement score reached 89% in a challenging covid year of 2020, an increase of 1400 bps vs 2019
Commercial Vice President & Sustainability
Ahold Delhaize Indonesia
2009.01 - 2017.01
- Executive board member responsible for different functions and teams covering: Merchandising, Digital marketing, Procurement, Sustainability and FSQA (Food Safety & Quality Assurance), Expansion and Operations
- Implement a commercial customer centric merchandising strategy covering pricing, assortment, private brand introduction resulting in above market LFL sales growth
- Introduce fact-based negotiations culture funding business investment and support profitability increase by 16%
- Develop & implement Food Safety and Quality assurance policies & reporting tools resulting in cleaner stores, higher standards at vendors and improved incoming quality controls leading to higher freshness & lowering waste
- Transform Indirect Procurement into a value creating department reducing capital expenditure by 5% in 2016 and obtain an operational cost increase lower than annual inflation rates
- Restructure store expansion department implementing new expansion strategy, implement clear business & legal processes delivering record breaking 18 new ‘quality’ store openings in 2011 & put a strong foundation for future store network growth
- Enhance and optimize customer centric training programs for existing & new onboarding associates, introducing retail management programs growing future store managers delivering improved NPS scoring and reduction of store opening time by one month
- Overseeing the development and implementation of a comprehensive two-year digital commerce strategy
- Develop a comprehensive competitive market research and brand positioning study delivering a “go-to-market”- digital strategy executing through ATL & BTL marketing campaigns resulting in LFL 2.1% increase customer transactions
- Define market relevant sustainability goals aligned with group targets driven by cross department workgroups
- These sustainability goals put Super Indo at the forefront as leading sustainable & responsible retailer in the Indonesian market.
Commercial & Supply Chain Director
Ahold Delhaize Romania
2005.01 - 2009.01
- Executive board member leading the commerce & supply chain departments contributing to the strong growth of company in terms of store network & profitability
- Implement an innovative, differentiating assortment & merchandising strategy and new vendor negotiation approach delivering a turnaround from a negative P&L to breakeven in less than 18 months and a healthy bottom line enabling quadrupling the stores from 16 to 60 in 2009 including an acquisition of one local operator
- Built a marketing department and scaling activities increasing brand equity & awareness through different communication channels
- Develop a solid team of buyers with a successful succession plan putting a solid base for a continued success till today; a outstanding profitable 710 strong store network with a culture of continuous product innovation and differentiating store concepts
- Start up two new warehouses within six months centralizing more products simplifying store operations and increase service levels to a growing store network
- Materialize within 12 months a new warehouse of 35.000 sqm or 30 million $ investment centralizing all supply chain activities; lead project through different stages; feasibility study, designing, find most cost efficient location, acquisition of land, obtain legal permits and licenses, design & finalize construction plans, tendering of complete project to contractors
Chief Procurement Officer
Carestel
1992.01 - 2005.01
- Through continuing internal promotion moved from assistant branch manager to Chief Procurement Officer outlining procurement strategy & activities, overseeing a budget of 25 million euro in different European countries
- Took additionally P&L responsibility for commercial outlets in Basel-Mulhouse airport (4 million euro)
Education
Executive Leadership course -
Harvard Business School
BostonMichigan State University Broad Graduate
MichiganBusiness and Supply Management
University of Stuttgart
StuttgartBachelor - Hotel Management
University of Bath, CRiSPS School of Management
BathSkills
- P&L management
- Omnichannel retailing
- Commercial brand strategy
- Private Label development
- Business resilient strategy
- Retail concept design & implementation
- Category strategy
- Trading term negotiations
- Private label development
- Pricing & promotion strategy
- Sustainability strategy
Languages
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
German
Intermediate (B1)
Date of birth
03/11/1969
Timeline
CEO
Matahari Putra Prima Indonesia
2022.05 - 2023.08
Vice President
Sourcing & Synergies, Ahold Delhaize Europe
2021.04 - 2022.03
Commercial Vice President
Ahold Delhaize Serbia
2017.08 - 2021.03
Commercial Vice President & Sustainability
Ahold Delhaize Indonesia
2009.01 - 2017.01
Commercial & Supply Chain Director
Ahold Delhaize Romania
2005.01 - 2009.01
Chief Procurement Officer
Carestel
1992.01 - 2005.01
Executive Leadership course -
Harvard Business School
Michigan State University Broad Graduate
Business and Supply Management
University of Stuttgart
Bachelor - Hotel Management
University of Bath, CRiSPS School of Management
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