Vlastimil Vanco

Key achievements:

• Facilitated the strategic planning and delivery of 200+ paid and organic campaigns across Meta, Twitter & LinkedIn which highly contributed to the growth of the company’s share of voice in the industry, 120% increase in average impressions and 50% increase in average engagements.
• Created powerful content (published 200+ articles), worked on major improvements in user experience, and SEO optimization, which resulted in a 75% growth of average monthly website visits
• Focused on building a strong follower base, resulting in 80% follower growth over 4 years

Other responsibilities:

• Led strategic development of the corporate Instagram channel from early stages til channel maturity
• Created and automatized full reporting structure for website and social media
• Managed the implementation, internal promotion and management of an employee advocacy platform for social media
• Facilitated the refresh of corporate branding guidelines for social media
• Introduced and led new social media management platforms in the team (Brandwatch, Buffer, Clarabridge)
• Created processes and frameworks that ensured compliance with legal regulations of social media activities in the industry.
• Coordinated simultaneously up to 12 agencies to ensure delivery of key milestones with strict deadlines.

Key achievements:

• Created and implemented a KPI dashboard to enhance the performance management of the organization which increased employee productivity by 37%.
• Successfully initiated and led the expansion of the organization to 3 new markets.
• Facilitated the implementation of financial standards across the organization which contributed to 112% profit plan fulfillment.
• Developed and deployed a structure and system that enabled employees of the organization to plan and monitor the fulfillment of their objectives.
• Oversaw the process of successful GDPR implementation on national and local levels.

Other responsibilities:

• Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
• Conducted regular meetings with department heads to review progress on strategic initiatives.
• Served as a public spokesperson at industry events or conferences.

Key achievements

• Launched and deployed a new product portfolio for corporate partners, which led to the ideation and delivery of 2 new events targeted to the business sector.
• Established partnerships with governmental grant and funding agencies, increasing the organization’s visibility and creating a new revenue stream for the organization.
• Led branding refresh and establishment of product portfolio for the public sector, focusing on the development and marketing of innovative products at new target audiences.

Other responsibilities:

• Created content such as press releases, website copy, blog posts, social media posts, email campaigns for corporate and public sector.
• Designed promotional materials such as flyers, brochures, catalogs, advertisements.
• Developed and implemented strategies to increase customer satisfaction and sales growth.
• Analyzed market trends to identify new opportunities for product development and expansion into new markets.
• Implemented CRM systems to track customer data and measure ROI on marketing activities.
• Oversaw budget allocation for all marketing initiatives in order to ensure cost effectiveness.