VENU REDDY GADAGESHA
Dubai
Summary
Dynamic product management leader with a proven track record at ABB India Limited, driving over 50% growth in Switches & Fusegear. Expert in market analysis, pricing strategy, and cross-functional team leadership. Skilled in SAP and adept at fostering international business relationships, consistently surpassing targets through innovative strategies and customer-centric solutions. Successful in managing regional product portfolios, with a strong emphasis on data analysis, market research, and strategic planning. Skilled at collaborating cross-functionally to drive product innovation and improvements. Demonstrated ability in influencing key stakeholders for optimized business outcomes. Previously contributed to revenue growth through effective product management strategies and implementation.
Overview
19
19
years of professional experience
Work History
Regional Product Manager LV Systems
CHINT Middle East & Africa DMCC
Dubai
07.2024 - Current
- Drive business growth and market penetration for Low Voltage Switchgear systems in key markets across the Middle East & Africa
- Utilize CRM tools to foster strong customer relationships and offer technical support and customized solutions to LV panel builders
- Conduct comprehensive market research and competitive analysis, assessing the LV product portfolio, and identifying regional market needs
- Lead integrated marketing campaigns (physical and digital), such as roadshows, technical catalogues, and website optimization, to increase product visibility and customer engagement
- Define and execute a product development roadmap, driving continuous improvement and innovation aligned with market demands
- Ensure full compliance with IEC, UL, and other regulatory standards for LV Switchgear products
- Optimize pricing strategies based on market trend analysis to maintain competitive positioning and profitability
- Developed and implemented a comprehensive LV Switchgear product roadmap for the WAA region, filling product gaps and driving significant business growth
- Created a Sales Toolkit for the WAA region, including presentations, battle cards, brochures, and promotional materials, significantly enhancing sales performance
- Conducted detailed analysis of the UAE market for Main Distribution Boards (MDBs), establishing a targeted business model that resulted in a revenue boost
Product Manager - Switches & Fusegear
ABB India Limited
Bangalore
04.2023 - 07.2024
- Maximize market potential for Switches and Fusegear (ATS, Isolators, Changeover Switches) by identifying opportunities and driving market share growth
- Own product strategy, aligning market requirements with factory capabilities to optimize positioning and pricing
- Develop and implement localized strategies in collaboration with regional sales managers, tailored to specific countries and customer needs
- Analyze business performance and identify opportunities by region, targeting key players and segments
- Create differentiated product positioning and messaging to ensure market competitiveness
- Contributed to a 50% growth in Switches & Fusegear business revenues, achieving $11M in 2023 and $10M in H1 2024
- Surpassed order booking targets by 22%, achieving a 42% increase in 2023
- Doubled ATS product line sales in 2023, exceeding expectations
- Achieved 40% growth in DC switch bookings, exceeding targets
Product Marketing Specialist - Breakers & Enclosures
ABB Industries LLC.
Dubai
07.2019 - 03.2023
- Successfully launched ACBs and MCCBs, exceeding business objectives
- Developed market segmentation strategies and leveraged sales data to drive growth and improve product line performance
- Collaborated on new product development, ensuring alignment with market trends
- Provided technical support for Short-Circuit and Discrimination Studies, meeting project-specific needs
- Worked closely with the Digital Marketing team to promote digital product portfolios
- Contributed to achieving $30M in LV Circuit Breaker business across the UAE and OC countries
- Launched XT Molded Case Circuit Breakers, enhancing the product portfolio
- Increased ACB sales by 25% through the introduction of an economical ACB range
- Achieved 10-15% sales growth by introducing an optimized switchboard solution
Product Marketing Specialist
ABB India Limited
Bangalore
10.2015 - 07.2019
- Optimized market penetration and product positioning for Switchgear products
- Led the successful launch of new products in India, managing the complete migration process
- Played a key role in product strategy and price positioning
- Contributed to $50-55M in LV Circuit Breakers business
- Successfully launched two new products for the India market, enhancing market penetration
- Assisted 15 panel builders in achieving type test certification per IEC 61439 standards
Associate Project Engineer
UL (Underwriters Laboratories) India Pvt Ltd
Bangalore
11.2011 - 10.2015
- Led UL and CUL certification processes for products including Industrial Control Panels, Contactors, Thermal Overload Relays, Control Timers, Auxiliary Devices, Pushbutton/Pilot Duty Switches, Terminal Blocks, and Grounding Bonding Equipment, ensuring full compliance with industry standards
- Conducted constructional evaluations and gap analysis, delivering actionable feedback to clients for aligning products with certification requirements
- Developed and implemented test plans based on standard requirements and product construction, optimizing the certification process for compliance
- Coordinated testing activities across internal UL labs in India, global UL affiliates, and third-party labs (CPRI, ERDA, client labs), ensuring adherence to certification protocols
- Assessed labs for UL compliance, providing feedback and qualifying client or third-party labs for certification processes
- Delivered training sessions for lab technicians and clients on test requirements, procedures, and standards to enhance technical understanding and compliance
- Prepared detailed final certification reports, ensuring accuracy and completeness to support product approvals and market readiness
- Achieved Evaluator qualification (proficient project handler) for Industrial Control Equipment, managing multiple UL/CUL projects for key clients like L&T, Siemens, Control & Switchgear, and Salzer, with their appreciation
- Achieved Level 2 technical competency in several product categories handled
Engineer (Low Voltage Breakers and Switches)
ABB India Limited
Bangalore
08.2007 - 10.2011
- New Product introduction /launching include Product Validation, Process flow chart, control plan and capability study
- Product /Process quality Check list preparation and coordinating for engineering change / manufacturing change in SAP
- Involved in 3 measure plant migration Activity
- Assembly line shifting, SAP system migration
- Development of testing benches for Assembly lines
- Material Master Creation and Preparation of bill of materials & control plan, Routing Creation
- Implementing POKA YOKE in each component process use appropriate mistake proofing methodologies
- Route cause analysis, Why-Why Analysis Fish bone diagram on SFU assembly line
- Determination of inventory levels using economic and statistical methods in an integrated approach
- Co-ordinate for the type test certification of products ACB, MCCB and Switches as per IEC 60947 Part 2 and 3 standards
- Completed engineering for SFU (32-160A) & Fuse Base (16-32A), ensuring technical excellence
- Developed automated test bench for SFU 32-160A, boosting testing efficiency
- Increased production capacity by 3x via semi-automatic and automatic workstations
- Led operational excellence initiatives, including continuous improvement and KAN BAN systems
- Achieved 30% reduction in inventory through process optimization
- Boosted OEM Market sales from 50M INR to 200M INR for LV breakers and switches
- Supported the Western region (India), contributing to 600M INR in sales
- Developed business in India, targeting white spots and expanding market coverage
Graduate Engineer Trainee
BCH Electric Private Limited
Faridabad
07.2006 - 07.2006
- Assisted in designing and developing fixtures for component manufacturing and assembly, improving production efficiency
- Managed costing, estimation, and industrialization of new products, ensuring cost-effective and timely production
- Handled engineering data management in SAP, maintaining accurate and organized product data for streamlined operations
Education
Executive MBA - Business Analytics
Guglielmo Marconi University (GMU)
Italy02.2023
B.E - Electrical Engineering
National Institute of Technology Surathkal
Karnataka01.2006
PUC - PCMC
Govt. Junior College
Sagar01.2002
S.S.L.C -
H Shivalingappa High School
Sagar01.2000
Skills
- Product Management Expertise
- Market Analysis & Research
- Pricing Strategy Development
- Product positioning
- Cross-functional team leadership
- Go-to-market strategy
- Market Segmentation
- Customer experience design
- Sales enablement & Training
- Budget Management
- Regulatory & Standards Compliance
- SAP MM & SD Modules
- Presentation
- Communication
- Negotiation
- International business
Training
- Low Voltage Switchgear Products Training
- ISO 17025, UL 508/508A, IEC/UL 60947 Standards, and CB Schemes Training
- Leadership Development (Team building, time management, presentation skills)
- SAP (SD & MM modules) On-the-job training (IBM)
- Lean Six Sigma Methodologies for process optimization
Languages
- English
- Hindi
- Kannada
Personal Information
Nationality: Indian
Timeline
Regional Product Manager LV Systems
CHINT Middle East & Africa DMCC
07.2024 - Current
Product Manager - Switches & Fusegear
ABB India Limited
04.2023 - 07.2024
Product Marketing Specialist - Breakers & Enclosures
ABB Industries LLC.
07.2019 - 03.2023
Product Marketing Specialist
ABB India Limited
10.2015 - 07.2019
Associate Project Engineer
UL (Underwriters Laboratories) India Pvt Ltd
11.2011 - 10.2015
Engineer (Low Voltage Breakers and Switches)
ABB India Limited
08.2007 - 10.2011
Graduate Engineer Trainee
BCH Electric Private Limited
07.2006 - 07.2006
Executive MBA - Business Analytics
Guglielmo Marconi University (GMU)
B.E - Electrical Engineering
National Institute of Technology Surathkal
PUC - PCMC
Govt. Junior College
S.S.L.C -
H Shivalingappa High School
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