Thomas Westerlinck

• Managing operational team ensuring setup and delivery of all digital ad campaigns.
• Streamlining existing advertising technology using automation techniques.
• Implementing new technology to support new products, such as audio and video.

Building a commercial offering for DPG Media data for advertising. This included the following:

• Pricing.
• Offering guidance for data-centric topics with advertisers.
• Developing and improving user segments for commercial offerings.
• Onboarding 2nd and 3rd party data to improve data quality.
• Improving access to DPG Media with data clean rooms, such as InfoSum and DPG Datalab.

• Usage of Adobe Audience Manager to refine personalized strategies on various KBC digital platforms together with different specialists.
• Enforcing a data governance framework for the use of first-party data.

• Establishing and overseeing various paid media campaigns on display, search, and social.
• Enhancing campaign effectiveness by aligning with target KPIs.
• Implementing DSP and DMP technology to optimize media buying processes.

• Implementing optimized strategies to improve marketing performance across various channels (SEA, paid social, programmatic, ...).
• Developing normal and DCO HTML5 banner ads.
• Reporting and client management.

• Assisting in creating a new brand identity for the
  company.
• Designing new product packaging and website.