Tatsiana Rabtsava
Overijse
Summary
Accomplished Marketing Director at Asbis, adept in leveraging networking and analytics to drive brand positioning and market execution. Spearheaded innovative campaigns, achieving significant market expansion and enhanced customer engagement. Expert in budget management, ensuring optimal ROI. Demonstrates exceptional sales expertise and communications management, fostering influential partnerships and strategic planning for business growth.
Overview
15
15
years of professional experience
Work History
Marketing Director
Asbis
12.2023 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Managed marketing budget for maximize ROI.
- Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
- Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
- Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
- Enhanced team productivity and campaign output by integrating advanced marketing automation tools.
Brand Manager
Delonghi
11.2017 - 04.2021
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Researched and identified new opportunities for product and brand development.
- Organized and delivered training sessions for new product content and technological advancements.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Created and managed budgets to maximize brand reach and engagement.
Director of Sales and Marketing
Caetano
11.2009 - 03.2017
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
High School Diploma -
GIZ
Dresden05-2011
Bachelor of Science - Travel Manager
Belorussian State University
Belarus06-2008
Skills
- Networking
- Sales expertise
- Marketing campaign development
- Analytics and SEO
- Branding
- Brand positioning
- Market planning and execution
- Communications expertise
- Innovation
- Communications management
- Budget Management & ROI Analysis
- Affiliate marketing
- Influencer partnerships
Hobbies
I love sports, skiing, cycling, hiking etc. I have a skipper's licence. Enjoy travelling.
Languages
English
Upper intermediate (B2)
Russian
Bilingual or Proficient (C2)
French
Intermediate (B1)
Polish
Elementary (A2)
Timeline
Marketing Director
Asbis
12.2023 - Current
Brand Manager
Delonghi
11.2017 - 04.2021
Director of Sales and Marketing
Caetano
11.2009 - 03.2017
High School Diploma -
GIZ
Bachelor of Science - Travel Manager
Belorussian State University
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