Summary
Overview
Work History
Education
Certification
Timeline
Stefan Colins

Stefan Colins

Strategic Marketing Executive | Driving Growth & Digital Transformation
Bruges

Summary

Accomplished Chief Marketing Officer with over 18 years of experience driving revenue growth, building high-performing teams, and crafting data-driven marketing strategies. Thrives on being in the field, testing, iterating, and executing plans to deliver real-world results.


Currently leading efforts at Venly to fuel growth in a Product-Led Growth world by bridging Web2 and Web3, utilizing blockchain and digital assets to simplify complex integrations for businesses.


Leadership style defined by collaboration, meticulous execution, and constant innovation, ensuring Venly remains at the forefront of digital transformation and every strategy crafted drives tangible growth.

Overview

21
21
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
4
4
Languages

Work History

Chief Marketing Officer & Strategy

Venly
07.2022 - Current
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • As Chief Marketing Officer at Venly, I drive growth by combining strategic vision with actionable execution in a fast-paced SaaS environment.
  • Operating at the intersection of innovation and practicality, I craft and execute marketing strategies that not only amplify demand but also forge meaningful connections between businesses and Venly's cutting-edge blockchain solutions.
  • At Venly, I lead the charge in bridging Web2 and Web3, empowering companies to integrate blockchain technologies seamlessly and unlock the potential of digital assets.
  • My approach is rooted in Product-Led Growth (PLG), where I blend creativity with data-driven insights to drive user engagement, optimize conversions, and deliver measurable business impact.
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • Spearheading high-impact industry initiatives to position Venly as a market leader in blockchain integration.
  • Refining go-to-market strategies to align with evolving customer needs and market dynamics.
  • Driving cross-functional collaboration to ensure alignment across product, sales, and marketing.
  • Executing end-to-end campaigns with a focus on precision, scalability, and ROI.

Head of Business Strategy

Venly
06.2023 - 03.2024
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • Driving our business's success by defining and finetuning high-level strategies, together with the CEO, that fuel our growth and innovation.
  • My role involves translating these strategies into actionable implementation plans, ensuring seamless execution, and ultimately achieving our strategic objectives.
  • Collaborating closely with cross-functional teams, I take on the responsibility of operationally executing the strategies, fostering a culture of collaboration, and ensuring that the right stakeholders are involved from End-to-End.
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • Emphasizing data-driven decision-making, I actively collaborate with RevOps to monitor and measure our strategic initiatives' progress.
  • Regular data measurement and tracking help us gain invaluable insights, empowering us to modify and fine-tune the implementation of strategies to ensure we stay on course and achieve long-term success.

Head of Marketing and Community

Venly
07.2022 - 07.2023
  • Company Overview: Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • As Head of Marketing and Community at Venly, I co-led efforts to position the brand and its innovative products at the forefront of blockchain technology.
  • My role encompassed driving comprehensive marketing strategies and fostering a vibrant, engaged community to support Venly's growth and adoption.
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • Branding Leadership: Defined and evolved Venly's brand identity, ensuring consistency and alignment across all touchpoints to reflect the company's vision and innovation.
  • Holistic Marketing Strategies: Designed and executed multi-channel marketing strategies, including digital marketing, social media, and growth campaigns, to drive brand awareness and customer acquisition.
  • Community Engagement: Built and nurtured a strong (non)degen community of users and advocates, fostering trust, collaboration, and loyalty around Venly's products and mission.
  • Product Marketing: Developed and implemented go-to-market plans for Venly's suite of products, translating complex blockchain concepts into accessible and compelling messaging.
  • Growth Initiatives: Spearheaded growth strategies to expand Venly's reach, leveraging analytics and market insights to optimize campaigns and drive measurable results.
  • Cross-Functional Collaboration: Worked closely with product, sales, and technical teams to align marketing efforts with business objectives and customer needs.

Metaverse Partnerships Director

Venly
12.2021 - 10.2022
  • Company Overview: Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io
  • Responsible for long-term metaverse partnerships.
  • Godfather of the MetaRing NFT (www.metaring.one).
  • Generated $750k+ with the ring.
  • Help to connect virtual worlds, games and platforms through the Metaring.
  • Help brands, celebrities and musicians enter the Metaverse.
  • Building our Venly Degen/NFT community.
  • Venly is focused on bridging Web2 and Web3, harnessing blockchain and digital assets to deliver solutions that make complex integrations simple for businesses. Website: www.venly.io

Digital Strategist

Stefancolinseu
08.2018 - 04.2024
  • I am a seasoned digital strategy, marketing, and innovation leader with over 20 years of experience driving growth and transformation for leading companies.
  • Combining a passion for emerging technologies with a deep expertise in marketing, I deliver strategic solutions that align with business goals and create measurable impact.
  • Marketing Leadership: Designing and executing end-to-end marketing strategies, from branding and product positioning to digital campaigns and analytics.
  • Strategic Vision: Translating business objectives into actionable digital strategies that harness the latest trends and technologies.
  • B2B Marketing Excellence: Creating high-performing product marketing strategies for business-to-business (B2B) audiences, driving growth and engagement.
  • SaaS Growth: Leading software-as-a-service (SaaS) initiatives, optimizing lead management, and enhancing go-to-market effectiveness.
  • Innovation & Technology: Integrating cutting-edge technologies to streamline processes and unlock new opportunities for growth.
  • Team Leadership: Building and mentoring high-performing teams to execute ambitious strategies and achieve success.
  • Data-Driven Decision-Making: Leveraging marketing analytics, competitive insights, and flow analysis to inform strategy and optimize performance.

Chief Technology (and Marketing) Officer

Get Driven
04.2020 - 12.2021
  • Company Overview: Get Driven wants to provide a seamless driving experience by pairing clients with expert drivers in the comfort of their own cars. They prioritize safety, efficiency, and customer satisfaction. Active in Belgium and Germany. Website: N/A
  • Defining Get Driven's technology vision.
  • Recruitment of the IT team and leading the agile IT team.
  • Defining the technology roadmap for Get Driven's new tech ecosystem.
  • Support in the design of the software architecture.
  • Coaching internal team on technological challenges.
  • Responsible for the technological roll-out in other countries such as UK, Germany etc.
  • Released the entire new ecosystem on November 2021.
  • Creating the foundation for executing international marketing campaigns to scale the Get Driven brand.
  • Get Driven wants to provide a seamless driving experience by pairing clients with expert drivers in the comfort of their own cars. They prioritize safety, efficiency, and customer satisfaction. Active in Belgium and Germany. Website: N/A

Digital Strategist

Media Facilities
08.2019 - 08.2021
  • Company Overview: Media Facilities is expert in enterprise movies, animation, interactive apps, serious games, virtual & augmented reality solutions. Website: N/A
  • Developed digital strategies and conceptual frameworks while creating tailored technological roadmaps for international clients, including Syngenta, Roche, Novartis, and Johnson & Johnson.
  • Focused on aligning innovative digital solutions with business goals to drive growth and efficiency across diverse industries.
  • Media Facilities is expert in enterprise movies, animation, interactive apps, serious games, virtual & augmented reality solutions. Website: N/A

Guest Lecturer

VIVES University College
09.2018 - 12.2020
  • #XR Guest Lecturer at VIVES University College, Kortrijk and Bruges.

Digital Strategist Officer

SKINN
09.2018 - 04.2019
  • Company Overview: SKINN is a diverse group of brand specialists with a single clear goal: to produce truly great work. Website: N/A
  • As a Digital Strategist at Skinn, I bridged the gap between brand strategy and digital execution, ensuring every digital initiative aligned seamlessly with the brand's identity and objectives.
  • SKINN is a diverse group of brand specialists with a single clear goal: to produce truly great work. Website: N/A
  • Key contributions included: Strategic Translation, Technology Roadmaps, Cross-Functional Collaboration, Innovative Solutions, Performance Optimization.

CEO and Co-founder

Bazookastudios
01.2012 - 08.2018
  • Company Overview: Bazookastudios is a digital creative agency. Website: N/A
  • Co-founder and CEO of digital creative agency Bazookas.
  • Responsible for the companies vision, business development and devising concepts.
  • Architectural direction for the creation of the interactive online and mobile experiences and games (web, AR, VR and serious games).
  • Responsible for recruiting, selection and ongoing learning and development.
  • Bazookastudios is a digital creative agency. Website: N/A
  • Strategy and development for clients like Tomorrowland, Orange, Club Brugge, Plopsaland, VTM(National television), Qmusic, Sportpaleis, Kinepolis Group.

CEO and Co-founder

Newfort (former endrone)
07.2004 - 08.2012
  • Company Overview: Newfort is a digital agency. Website: N/A
  • Founder and CEO of digital agency Endrone/Newfort.
  • From vision to business development for online interactive experiences and marketing driven campaigns.
  • Responsible for recruiting, selection and ongoing learning and development.
  • Newfort is a digital agency. Website: N/A
  • Strategy and development for clients like Ford, Ebay, Microsoft, Ogilvy, Harley-Davidson.
  • Development of Napoleon Sports and Casino, one of the largest online casinos in Belgium.

Education

Take the lead - digital transformation -

Vlerick Business School
01.2018 - 12.2018

Design Thinking - undefined

Design Thinkers Academy
01.2018 - 12.2018

Digital strategy expert - undefined

Vlerick Business School
01.2017 - 12.2017

Bachelor's degree - Industrial Engineering / multimedia communication technology

Hogeschool West-Vlaanderen - Vlaamse Autonome Hogeschool
01.2001 - 12.2004

Bachelor's degree - Applied informatics

Hogeschool Gent
01.2000 - 12.2001

Certification

Take the lead - Digital Transformation

Timeline

Head of Business Strategy - Venly
06.2023 - 03.2024
Chief Marketing Officer & Strategy - Venly
07.2022 - Current
Head of Marketing and Community - Venly
07.2022 - 07.2023
Metaverse Partnerships Director - Venly
12.2021 - 10.2022
Chief Technology (and Marketing) Officer - Get Driven
04.2020 - 12.2021
Digital Strategist - Media Facilities
08.2019 - 08.2021
Guest Lecturer - VIVES University College
09.2018 - 12.2020
Digital Strategist Officer - SKINN
09.2018 - 04.2019
Digital Strategist - Stefancolinseu
08.2018 - 04.2024
Vlerick Business School - Take the lead - digital transformation,
01.2018 - 12.2018
Design Thinkers Academy - Design Thinking,
01.2018 - 12.2018
Vlerick Business School - Digital strategy expert,
01.2017 - 12.2017
CEO and Co-founder - Bazookastudios
01.2012 - 08.2018
CEO and Co-founder - Newfort (former endrone)
07.2004 - 08.2012
Hogeschool West-Vlaanderen - Vlaamse Autonome Hogeschool - Bachelor's degree, Industrial Engineering / multimedia communication technology
01.2001 - 12.2004
Hogeschool Gent - Bachelor's degree, Applied informatics
01.2000 - 12.2001
Stefan ColinsStrategic Marketing Executive | Driving Growth & Digital Transformation