Serge Van Meenen

• Managing distributors and retailers in MEA Region
• Establishing pricing strategies and expanding distribution channels to increase sales revenue
• Developing country- and RTM plans and present them to management
• Leading negotiations
• Set up targets for distributors and allocate pay for performance
• Built relationships with customers and establishing long-term growth
• Onboarded new partners to exceed targets

Achieved: Created 35% organic growth and successfully onboarded new partners

• Managing 10+ distributors, manufacturers & global corporate accounts
• Gathering customer and market data through market visits to shape country and RTM Plans
• Developing a sales strategy to increase sales and regional market share
• Report periodically in depth sales and market analysis to the management
• Managing the budget and the forecast
• Negotiating contract prices as well as sales / marketing support budget
• Achieved: Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.

• Managed distributors and retailers, handling a volume exceeding 100K Ton
• Led and successfully secured international buying tenders with global renowned retailers resulting in substantial volume growth
• Led cross departmental colleagues to successful executions during pivotal moments
• Negotiated numeric distribution, budgets and promotion plans
• Created price set-ups based on market trends, competition and supply chain data
• Created sales proposals to tackle customer objections
• Developed strategic country and customer plans to assure a successful RTM
• Conducted market and GAP-analyses to stay current on trends and take actions
• Onboarded distributors in countries lacking presence through business development and market analysis, resulting in significant volume growth and long lasting partnerships
• Created organic growth with existing Key accounts by executing market and competition analysis which resulted in successful sales strategies
• Analysed sales reports to identify trends and update strategies.
• Consistently achieved: high-level customer satisfaction through responsive and extensive Key Account Management
• Boosted sales performance, establishing clear, measurable sales objectives for each territory.

• Responsible for one of the leading categories in retail
• Negotiated contracts and improved prices and terms with FMCG Key Account Managers to create category growth
• Monitored and analyzed supplier performance to boost category growth
• Defined numeric distribution, in-store actions, shelf space and promo plans
• Investigated opportunities to create visibility and maximize turnover
• Performed competition analysis to detect trends, maintain a strong price-quality position, and identify potential portfolio gaps
• Crunched consistently Nielsen, sell in and sell out and other commercial data

• Set the first steps for my career in FMCG
• Established commercial relationships, followed up product introductions, analyzed the market and competition and conduct sales negotiations