Seojeong moon

FSKOREA Cosmetic Package design

• Proposed packaging designs aligned with global cosmetic market trends, aiming for participation in the 2024 Paris Cosmetic Expo.
• Developed the ‘Shaving Foundation’ concept to address the embarrassment grooming men feel when applying makeup; the concept was selected by the company with a 4:1 competition ratio.
• Experienced the design development process in an agile workflow by iterating through needs analysis, concept ideation, design, development, testing, and revisions.
• Created a working mockup using real materials such as silicone and plastic, gaining an understanding of CMF.

Wearable Relationship Maker & Crossing the Line between People Project

• selected as an excellent work of the 2024 Industrial Design Department
• Feed back by the Chair of the Art&Design college at Ewha Womans University: "the project Wearable Relationship Maker is a creative solution that transforms a minor yet negative daily experience into a positive one by connecting it with a Korean proverb."
• Developed a well-functioning high-fidelity prototype through Arduino coding
• Collected and organized feedback 250+ exhibition attendees on the product
• Improved the user flow by adding an app based on the feedback received

Yumms: an AI Table Order Service for People with Dietary Requirements

• Awarded the Best Business Model Prize with feedback from the Service Design Professor at Sungshin Women’s University, stating, "It is impressive how the project identifies needs that could be overlooked in an increasingly diverse and automated dietary system."
• Led a team of five and learned project management methods using Notion and Figma
• Mastered the service design process, centered around the Double Diamond framework, including desk research (steep analysis, competitor analysis), field research (9 interviews, 50 surveys), service blueprint, storyboard, business model canvas, and prototyping

Social Media Hero: Boosting the NGO company’s communication

• Made 20+ promotion pages for Facebook, Instagram.
• Designed Website: Created a website information architecture, interviewed each employee, made wire frame to high-fidelity prototype.

• Collaborated with European students on three team projects: app design, movie making, and storytelling.
• Volunteered at NGO organizations three times a week after recognizing social issues such as refugees, immigrants, and poverty.