Sefa Orhan
Innovator,Problem Solver,Fire Fighter,Leader
Istanbul
Summary
Regional Business Development Manager with superb business sense and in-depth understanding of branding and new product launch. Self-assured and confident professional talented at developing marketing strategies, negotiating with customers and clients and leveraging sales and marketing tools. Accomplished Development Manager with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents to manage product-related budgets. Great influencing and communication strengths.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Regional Business Development Manager
Lubrizol Chemical
Istanbul
06.2016 - Current
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed, implemented business plan ,marketing strategy for Home care ,Agrochemical and Li-Battery market.
- Analyzed monthly sales to identify product lines needing additional promotion, maximizing profits10%.
- Prepared and finalized contracts with over 5 clients, bringing in $2.50M in new revenue.
- Supervise my sales team to built their annual sales forecast and coach them to direct level.
- Built customer acquisition strategy, generating monthly growth of %3
- Working closely with the R&D team to promote tailored-made innovative functional polymers for Home care and Laundry customers.
MENA Area Sales Manager
Amcol Chemical
Istanbul
02.2012 - 05.2022
- Saved $1.80M by implementing cost-saving initiatives that addressed long-standing problems.
- Led projects and analyzed data to identify opportunities for improvement.
- Exceeded goals through effective task prioritization and great work ethic.
- Increased customer satisfaction by resolving issues.
- Maintained energy and enthusiasm in fast-paced environment.
Regional Area Sales Manager
AROMSA FOOD
Istanbul
05.2009 - 02.2012
- In the first year, expanded our selles territory ,won new customers in the EMEA region, and increased annual sales volumes up to %39(plus$1.34M USD).
- Support and direct sales efforts for the Seasonings and flavours businesses through the distribution route, to drive market expansion in a particular geography and achieve organizational objectives.
- Provide market insights and inputs to National Sales Manager/Category heads for the AOP (Annual Operating Plan) and the budgets for category.
- Provide market intelligence data on trends, competitors and other activities to the category head and business.
Business Development and Sales Manager-MENA
Ciba Chemical
Basel
11.2007 - 05.2009
- Costs Management: Manage own S&GA costs within target.
- Manage CI customers in MENA Focus on CI customers and add new customers to current customer portfolio, and that led to increase in annual sales +%10.
- Lead projects for new existing products in phase of commercialization (implementation, project plan, specific targets .etc.).
- Value selling applies/Shape Value proposition to values (in use/in process) recognized by specific target customer-product push (direct sales) or product pull (specify by downstream user).
- Achievements: 1-Fireproof textile,honored to convert this opportunity to commercial phase after extensive 1 year working with Konya University R&D dep.Total business volume was $1.5M!.2- Greenhouse application: Converted one of the biggest Greenhouse producers in TR to use our UV in their Greenhouse plastic with total annual revenue of $800K/y.
- Lead sales activities in Turkey, MENA and South Part of Europe for plastic and MASTERBATCH customers by supporting my sales team ,coaching them for better business results!.
AREA SALES MANAGER-MENA & Asia Pacific
Biota Lab
Istanbul
02.2006 - 11.2007
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Hired, trained ,managed sales staff ,administered and implemented compensation plan to support area sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Leverage sales revenue in region from Zero USD up to $2M within one year period.
Education
Bachelor of Engineering - Engineering Physics
University of Baghdad
Baghdad-Iraq 01.1988 - 06.1992
Skills
Strategic planning
Accomplishments
- Increased yearly revenue by 10% in 2021.
- Accomplished selling new functional technologies through promoting and running several lab tests with relevant customers R&D team within home care application.
- Brought in 25 new customers since 2016, with a total value of $4M
- Won recognition award from my department for my success by bringing a new business opportunity from the Jordanian market to sell functional polymer with total revenue of $2.8M.
Certification
Ciba Chemical: workshop to develop manager's skills on how to work efficiently.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Regional Business Development Manager
Lubrizol Chemical
06.2016 - Current
MENA Area Sales Manager
Amcol Chemical
02.2012 - 05.2022
Regional Area Sales Manager
AROMSA FOOD
05.2009 - 02.2012
Business Development and Sales Manager-MENA
Ciba Chemical
11.2007 - 05.2009
Ciba Chemical: workshop to develop manager's skills on how to work efficiently.
05-2007
AREA SALES MANAGER-MENA & Asia Pacific
Biota Lab
02.2006 - 11.2007
Bachelor of Engineering - Engineering Physics
University of Baghdad
01.1988 - 06.1992
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