Sanaa Boufouara Hommada
Herne
Profil professionnel
Performance-driven Associate with stellar record of accomplishment in connecting with customers and driving remarkable sales. Proactive, well-organized sales leader successful at meeting and exceeding targets with strategic approaches. Skilled lead generator, product demonstrator, and problem-solver.
Vue d'ensemble
7
7
Languages
15
15
years of professional experience
Expérience
Sales adviser
GUESS RUE NEUVE
Brussels
07.2026 - 09.2026
- Developed and maintained relationships with new and existing clients to increase sales revenue.
- Developed key customer relationships to increase sales.
- Used active listening and relationship-building skills to assess customer needs, build rapport and connect with viable solutions.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
Leadership Coach
Unizo
Brussels
01.2025 - 06.2026
- Coached and empowered employees by creating and sharing motivational vision plans.
- Coached staff on policies, procedures and performance strategies.
- Explained goals and expectations required of trainees.
- Executed business plans and developed self-help tools, user assistance documentation and product training initiatives.
Business intelligence & Big Data
KEYNETIC
Lille
06.2022 - 12.2024
- Conducted market analysis identifying growth opportunities and optimizing customer experience strategies.
- Developed marketing campaigns and frameworks for user experience management to enhance customer engagement.
- Collaborated with European Commission's international program to gain practical business and IT expertise (EYE).
Brand Standards & Implementation
Radisson Hotel Group
Bruxelles
01.2021 - 12.2021
- Collaborated with Brand Standards & Implementation department on global initiatives to enhance brand alignment.
- Assisted in creating and updating brand resources (brand standard manuals, implementation decks) to ensure consistency across all platforms.
- Managed projects by developing tracking sheets and establishing project timelines to streamline workflow.
- Conducted market research to gather insights on consumer preferences and behaviors., competitive benchmarking and analyze market trends.
Business development & sales representative
Euromain & Auto Recycling
Casablanca-Madrid
01.2019 - 10.2020
- Established a business partnership between Spanish and Moroccan intermediaries in the auto recycling sector.
- Performed market research to identify sales opportunities and actively assessed customer needs.
- Conducted market research on used car parts in Morocco, enabling cross-border operations.
- Coordinated meetings with potential clients to discuss their needs and preferences. with potential clients to understand their needs and preferences.
Marketing and Communications
Castilla Express
Madrid
04.2016 - 12.2019
- Developed and executed targeted marketing strategies to strengthen brand presence and drive business growth.
- Managed client relationships and developed strategic communication plans to enhance stakeholder engagement.
- Coordinated corporate events and team-building initiatives to align with organizational objectives and foster team cohesion.
Consultant (Internship)
Factus Consult
Madrid
09.2015 - 03.2016
- Collected and analyzed data to identify opportunities for business performance improvement.
- Prepared detailed reports and client presentations to communicate findings effectively.
- Coordinated tasks and tracked progress across multidisciplinary teams to ensure project alignment.
Consultant (Internship)
Ernst&Young
Madrid
10.2014 - 03.2015
- Developed presentations and performed data analysis to support impactful commercial proposals.
- Collaborated on strategic consulting projects, enhancing client strategies in financial sector.
- Attended client meetings to discuss project progress and gather feedback, documenting internal processes. and documented internal processes.
Junior Business developer
Uchi Architecture and Design
Portugal
11.2013 - 07.2014
- Conducted targeted telephone and email outreach to engage potential customers, fostering new business relationships.
- Increased brand visibility through targeted marketing campaigns and strategic stakeholder engagement.
- Represented company at conferences and trade association meetings, promoting product offerings to industry stakeholders.
- Oversaw public relations and external communications strategy for Spanish market, enhancing brand presence.
Communication & Guest Relations Assistant
Gran Hotel Pandorado
León
03.2012 - 09.2013
- Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
- Welcomed clients and tailored support to address unique needs, fostering brand loyalty.
- Coordinated team operations and event planning to support business development initiatives.
- Developed marketing and communication plans that enhanced hotel’s luxury image in rural setting.
Formation
Master's degree - Business Intelligence and Big Data
EUDE B. School
Madrid Mar 2021 - May 2022
Master's degree - Commercial Management and Digital Marketing
EUDE B.S
Madrid Nov 2017 - Oct 2018
Master's degree - Analyst Officer
FESEI-University Abat Oliba CEU
Madrid Nov 2016 - Jun 2017
Erasmus program - Jul 2014
University of Porto
FEP-Portugal Sep 2013 - Jul 2014
Bachelor of Business Administration - Management
University of León
Leon (Spain) Sep 2009 - Jul 2014
Compétences
- Sales solutions
- Relationship selling
- Relationship building
- Customer care
- Sales funnel management
- Complaint resolution
- Product recommendation
- Client relations
- Stock Management
- Market Analysis
- Local Market Knowledge
- Data-driven decisions
- Analytical & Communication
- Critical Thinking
- Strategic analysis
- Creative strategy
Language
Spanish
NATIVE LANGUAGE
French
Fluent
English
Fluent
Dutch
Working proficiency
Portuguese
Fluent
Italian
Working proficiency
Arabic
Fluent
COMPUTER SKILLS
- Microsoft Office 365
- Google Analytics
- Tableau Desktop
- Microsoft Power BI
- Other analytical tools
Personnalisé
- Angel Sánchez Martínez, CEO at Castilla Express S.A Company, (+34 639 704 314)
- Raúl Ajenjo Cantero, CEO at Auto-Recycling Teo Martín, (+34 628 120 102)
- Lauwers Jolien, Project Manager at Unizo, jolien.lauwers@unizo.be
- Filippo Pelissero, Project Manager at EYE (ERASMUS FOR YOUNG ENTREPRENEURS), +32 2 541 09 95
- Emilie de Mascio, Store manager-GUESS Emilie.demascio@store.guess.eu
Chronologie
Sales adviser
GUESS RUE NEUVE
07.2026 - 09.2026
Leadership Coach
Unizo
01.2025 - 06.2026
Business intelligence & Big Data
KEYNETIC
06.2022 - 12.2024
Brand Standards & Implementation
Radisson Hotel Group
01.2021 - 12.2021
Business development & sales representative
Euromain & Auto Recycling
01.2019 - 10.2020
Marketing and Communications
Castilla Express
04.2016 - 12.2019
Consultant (Internship)
Factus Consult
09.2015 - 03.2016
Consultant (Internship)
Ernst&Young
10.2014 - 03.2015
Junior Business developer
Uchi Architecture and Design
11.2013 - 07.2014
Communication & Guest Relations Assistant
Gran Hotel Pandorado
03.2012 - 09.2013
Bachelor of Business Administration - Management
University of León
Sep 2009 - Jul 2014
Erasmus program - Jul 2014
University of Porto
Sep 2013 - Jul 2014
Master's degree - Analyst Officer
FESEI-University Abat Oliba CEU
Nov 2016 - Jun 2017
Master's degree - Commercial Management and Digital Marketing
EUDE B.S
Nov 2017 - Oct 2018
Master's degree - Business Intelligence and Big Data
EUDE B. School
Mar 2021 - May 2022