Sammy Zahra

Last Project: Telecommunication Industry, Munich

• Prepared ad-hoc reports and analyses to address specific inquiries.
  Developed KPI dashboards and monitoring systems to track performance and support decision-making.
• Derived actionable recommendations from collected data and in-depth analyses.
• Assisted in prioritizing optimization initiatives based on data-driven insights.
• Supported the implementation of data-driven decisions across departments.
• Provided data-based recommendations and evaluations for A/B tests, personalization strategies, and optimization opportunities.
• Contributed to the continuous improvement of user experience (UX) and conversion rates.
• Analyzed and reported on the impact of implemented optimization measures.
• Delivered training on digital analytics fundamentals and best practices.
• Guided teams in creating analyses and reports using Google Analytics, Content Square, and Power BI.
• Provided ongoing support to employees in using analytics tools like Google Analytics and Content Square.
• Collaborated in the development of e-commerce strategies with an agile team, focusing on target group-specific online sales optimization.

• Creating effective sales and marketing materials to drive business growth
• Negotiating long-term project agreements with new clients in DACH region
• Collaborated with sales and marketing departments to support client acquisition.
• Analyzed market, industry trends and customer needs to identify core services and new business development opportunities.
• Building and maintaining strong relationships with clients and partners
• Participation in industry summits and events to network and increase brand awareness.

Achievements:

• Built two new partnerships with new client project access
• Developed and implemented new sales processes and tools to support omni-channel acquisition
• Persuaded senior leadership to receive project proposals through effective presentation in several industries.

• Preparing product launch of new Digital Sports product
• Media Planning, Brand Building, Campaign Development, E-Commerce Platform, Google Analytics&CRM Hubspot setup,
• Team & Agency Setup, Business Plan Development, Fundraising & Investment Roadshows, Security Token Offering Launch

Achievements:

• 2 Capital Seeding Rounds closed
• Brand Building and Media Plan Development for Product Launch
• Marketing campaign preparation for Go to Market with renowned Agencies
• Fully automated E-Commerce platform developed

• Leading Digital projects in energy sector
• Business Development in Germany and UAE

Achievements:

• Improvement and automation of digital customer journey steps for customers of digital only company o innogy
• Digital strategy development for two innogy regional energy companies
• Setting up and leading new Marketing technology team
• Acquired new consulting projects

• Digital Marketing Lead for Gigakombi Fixed products (Cross Sell Cable, TV)
• B2C E-Commerce Online Business
• Conversion rate optimization
• Personalization & A/B Testing
• Digital Analytics

Achievements:

• Online Gigakombi fixed products lead
• Increased cross sell online sales up to +44% within 6 months
• Development Support of new Gigakombi MeinVodafone App Concept with data and customer driven approach (A/B Testing, Customer Journey Analysis etc.).
• Agile working introduction, coached and supported by McKinsey
• Assisted channel data integration into Digital Analytics
• Project lead for Integration of data from Call Centers to have a 360 overview of orders from Digital and Offline sales channels

• Consultancy with focus on Digital Analytics & Marketing Automation
• Specialized in Adobe Analytics, Adobe Target & Adobe Campaign

Achievements

• E-Mail Marketing Project Lead at Deutsche Börse
• Digital Analytics Team Lead at Vodafone
• Adobe Analytics Management and improvement at Xing
• Increased credit requests via lead management and nurturing emails at Commerzbank

• New Market entry and sales increase of the brand "Secced" in the regions of Europe & North Africa
• After Sales Service
• Account Management

Achievements:

• Negotiating high sales volume (min.100k USD) orders
• New market entries by negotiating contracts with distributors and dealers in France, UK, Spain, Germany, Slovenia, Hungary, Czech
• Republic, Kazakhstan, and Algeria
• Yearly visits at biggest broadcasting shows NAB in Las Vegas and IBC in Amsterdam to present newest product models, to network and to establish new business partners
• Planning and set up of European warehouse to reduce shipping costs and time for EU dealers.

• Established automated Daily, Weekly and Monthly reports
• Data Analysis of social media platform for increased conversations
• Implementation support of Adobe Analytics