Samia Fitouri
Brussels
Summary
Highly accomplished Communications and Public Relations Expert with over 10 years of experience, specializing in developing and executing impactful communications strategies within the European landscape. Proven ability to manage complex stakeholder relationships, lead cross-functional teams, and deliver successful policy communications campaigns. Strong background in media relations, journalism, and online community management. Seeking to leverage expertise to drive EU policy communications initiatives for Amazon.
Overview
11
11
years of professional experience
Work History
Associate Director of Communications
DIGITALEUROPE
Brussels
01.2025 - Current
- Spearhead the development and execution of yearly KPI-based communication and outreach plans across 10 policy departments, significantly enhancing stakeholder engagement and supporting organizational policy objectives
- Act as the primary point of contact for the press, managing media relations and serving as a spokesperson for policy-related inquiries
- Shape DIGITALEUROPE's sponsorship program and marketing partnerships, aligning them with policy communication goals
- Lead a team of 3 people
Senior Communications Manager
DIGITALEUROPE
Brussels
11.2021 - 12.2024
- Spearheaded the development and execution of yearly KPI-based communication and outreach plans across 10 policy departments, significantly enhancing stakeholder engagement and supporting organizational policy objectives
- Acted as the primary point of contact for the press, managing media relations and serving as a spokesperson for policy-related inquiries
- Oversaw the communication delivery pipeline, including major audiovisual productions, ensuring the creation of high-quality content and assets
Communications Manager
World Organisation of The Scout Movement
Brussels
09.2017 - 10.2021
- Developed and oversaw the implementation of a comprehensive, data-driven communication workflow, including an editorial calendar and pipeline system, to support organizational objectives
- Led the implementation of a digital consolidation process and a refreshed collaborative content production strategy
- Managed a pool of external audiovisual service providers
- Served as a regional communications and public relations focal point for international projects
- Increased the organization's visibility through effective strategy and campaign design, and managed partnership communications campaigns with European partners
Acting Country Director
World Organisation of The Scout Movement
Brussels
03.2019 - 10.2019
- Oversaw the implementation of the organization's strategic engagement and communication strategy
- Led cross-organizational advocacy coordination efforts and engagement with external stakeholders
Online Content and Community Manager
Media Hub
Amsterdam
03.2015 - 06.2018
- Managed an online community of professional journalists in the Southern Neighborhood of the EU
- Responsible for the editorial and language updates of the MEDIA HUB website and social media accounts in Arabic, French and English
- Supported the development of a strong network of journalists in the Southern Neighborhood of the EU
Communication Campaigning Officer
Oxfam
Tunis
03.2015 - 09.2015
- Developed regional communication strategies and managed Oxfam's online presence and campaigns
- Mentored youth groups in using social media to influence public policies
- Built the capacity of program units in incorporating digital media into their strategy plans
Social Media Training Manager
BBC Media Action
Tunis
07.2014 - 03.2015
- Built the capacity of the National TV broadcaster in Tunisia to produce timely, accurate, balanced and responsive website and social media information and news content
- Developed workshops with media partners
Education
Master of Arts - Journalism And Mass Communication
University of Amsterdam
Amsterdam, The Netherlands05-2017
Exchange Programme - Communications And Mass Media
Grand Valley State University
Grand Rapids, Michigan, USA04-2013
Bachelor of Arts - Linguistics, English Literature And Civilisation
Manouba Faculty of Letters And Humanities
Tunis, Tunisia06-2012
Skills
- EU Policy Communications
- Media Relations
- Stakeholder Management
- Campaign Development and Execution
- Strategic Communications Planning
- Narrative Development
- Content Creation & Management
- Agency Management
- Crisis Communications
- Cross-functional Collaboration
- Adobe Creative Suite
- Project Management Tools
- Social Media Analytics Tools
Languages
- Arabic, Native
- English, Proficient
- French, Proficient
Personal Information
Nationality: Belgian Tunisian
References
References available upon request.
Timeline
Associate Director of Communications
DIGITALEUROPE
01.2025 - Current
Senior Communications Manager
DIGITALEUROPE
11.2021 - 12.2024
Acting Country Director
World Organisation of The Scout Movement
03.2019 - 10.2019
Communications Manager
World Organisation of The Scout Movement
09.2017 - 10.2021
Online Content and Community Manager
Media Hub
03.2015 - 06.2018
Communication Campaigning Officer
Oxfam
03.2015 - 09.2015
Social Media Training Manager
BBC Media Action
07.2014 - 03.2015
Master of Arts - Journalism And Mass Communication
University of Amsterdam
Exchange Programme - Communications And Mass Media
Grand Valley State University
Bachelor of Arts - Linguistics, English Literature And Civilisation
Manouba Faculty of Letters And Humanities
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