Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Affiliations
Timeline
Generic

Salma MAJID

Liège

Summary

Dynamic marketing professional with experience at Kelloggs; Unilever & Nomad Foods, adept at leveraging data analysis and strategic insights to drive brand visibility and consumer engagement. Proven track record in campaign management and creative problem-solving, enhancing product launches and influencer partnerships to elevate brand positioning. Fluent in multiple languages, enhancing cross-cultural communication.

Overview

4
4
years of professional experience

Work History

Assistant Brand Activation Manager

Kellanova Benelux
Zaventem
01.2025 - Current
  • Analyzing Nielsen and GFK out-selling data to conduct performance reviews, assess category trends, and provide insights for strategic decision-making.
  • Leading in-store installations and developed online/offline visual assets to support the launch of new Kellogg's products.
  • Designing a marketing strategy for the across-brand Pringles x Nintendo partnership for retail and out-of-home media
  • Managing an influencer marketing campaign to enhance Pringles brand visibility
  • Assessed projects against budgets and timelines, keeping team and assignments on task.

Assistant Brand Manager

Unilever Belgium: Lipton Ice Tea
Brussels
12.2023 - 01.2024
  • Conducted a comparative analysis of sugar levels across the product line
  • Analyzed out-of-home investments to optimize the 2024 out of home activation budget
  • Developed strategies for product launches and contributed to the digital marketing strategy with a gamification strategy for customer retention

Marketing Intern

Nomad Foods: Iglo Belgium
Brussels
02.2023 - 06.2023
  • Conducted market research and data analysis using Nielsen data
  • Developed packaging artwork for new products and assisted in launching new marketing strategies
  • Managed SEO strategies and created a content calendar for social media campaigns

Sales & Marketing Intern

Nissan Motor Co.
Casablanca
01.2021 - 02.2021
  • Developed customer relationship strategy and managed sales prospecting
  • Designed a customer loyalty program to enhance retention and brand loyalty

Education

Master of Science - International Strategic Marketing

HEC Liège
02-2024

Master's Degree - Marketing and Commercial Actions

ENCG Casablanca
06-2022

Bachelor's Degree - Business

ENCG Casablanca

Skills

  • Languages: Arabic (native), French/English (bilingual), Spanish (B2), Dutch (A2)
  • Technical Skills: SPSS, SAS, Tableau, SQL, Microsoft Office Suite
  • Hard skills: market analysis, customer insights, brand positioning, data visualization, data analysis, brand strategy
  • Digital Marketing: SEO, social media management, content creation
  • Video Making and Design: Filmora, InShot, Esko for graphic design and packaging development, Canva

Extracurricular Activities

  • General Secretary of the Student Board (ADE ENCG-C)
  • Class President.
  • Volunteer with the humanitarian club Alianza.
  • ENACTUS member.

Affiliations

  • SUSI Program of the US government for women's leadership alumni.
  • Social Media Content Creator.
  • Ex-Basketball player.

Timeline

Assistant Brand Activation Manager

Kellanova Benelux
01.2025 - Current

Assistant Brand Manager

Unilever Belgium: Lipton Ice Tea
12.2023 - 01.2024

Marketing Intern

Nomad Foods: Iglo Belgium
02.2023 - 06.2023

Sales & Marketing Intern

Nissan Motor Co.
01.2021 - 02.2021

Master of Science - International Strategic Marketing

HEC Liège

Master's Degree - Marketing and Commercial Actions

ENCG Casablanca

Bachelor's Degree - Business

ENCG Casablanca

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Salma MAJID