Renee Kuypers

As Director of Sales at Holiday Inn Berlin Airport Conference Centre, my primary focus was driving revenue growth through the development and execution of strategic sales initiatives while fostering strong, long-term relationships with clients. I led a high-performing sales team and also oversaw the sales, marketing, and reservations teams, ensuring exceptional service delivery and a seamless guest experience. This role required close collaboration with marketing to enhance brand visibility, boost market engagement, and position the hotel as a leader in its segment. Additionally, I was responsible for budgeting, ensuring the financial targets were met while maintaining high standards of service and operational efficiency.

Key achievements include:

• Increased sales by executing targeted marketing campaigns, significantly boosting revenue.
• Developed and nurtured key partnerships, expanding the hotel’s client base and market reach.
• Provided training and mentorship to sales staff, enabling them to meet both personal and team goals.
• Managed day-to-day sales operations and delivered insightful performance reports to senior management, optimizing strategies for continued growth.
• Oversaw the sales, marketing, and reservations teams, ensuring alignment and efficiency across departments to enhance the overall guest experience.

The role of Sr. Sales Manager at Numa Stays focuses on driving sales initiatives to increase occupancy rates and maximize revenue across multiple properties. This position entails identifying new business opportunities, cultivating strong client relationships, and working cross-functionally with other departments to elevate the guest experience. Key achievements and responsibilities include:

• Consistently surpassed sales targets through innovative strategies, achieving 139% of KPIs.
• Forged and maintained strong relationships with key corporate clients, securing long-term contracts and enhancing customer loyalty.
• Conducted in-depth market analysis to identify emerging trends and adjust sales tactics for sustained growth.
• Improved customer satisfaction by streamlining service delivery protocols and implementing best practices.
• Played a pivotal role in aligning sales efforts with operational goals, ensuring seamless collaboration across departments.

The role of Sales Manager at Albeck & Zehden involved leading sales initiatives to drive new business and increase revenue for key hotel brands like Crowne Plaza Berlin, Best Western, and Mercure. This position focused primarily on the NRW and BeNeLux markets, with a strong emphasis on both cold acquisition and account management. Key responsibilities included:

• Led successful sales trips and cold acquisition efforts to generate new leads and secure clients.
• Managed and nurtured existing client relationships to ensure long-term retention and repeat business.
• Developed tailored proposals and contracts to meet client needs while maximizing hotel occupancy and revenue.
• Focused on strategic growth in key markets, successfully expanding the client base across NRW and BeNeLux.
• Worked closely with marketing and operations teams to create a seamless customer experience and optimize offerings.

As a Senior Sales Development Representative (SDR) at Coachhub, I focused on generating new business through proactive cold outreach and outbound sales efforts. My role involved identifying and engaging with potential clients, qualifying leads, and setting up meetings for the sales team. Through consistent follow-up and tailored messaging, I contributed to building a strong pipeline and driving company growth.

Key achievements include:

• Successfully generated new business opportunities by executing cold outbound strategies, resulting in a high conversion rate.
• Established and nurtured relationships with key decision-makers, contributing to a robust sales pipeline.
• Worked closely with the sales team to ensure smooth transitions of qualified leads, driving efficiency in the sales process.
• Contributed to the team’s success by consistently meeting and exceeding monthly lead-generation targets.

As Sales Development Manager for International Expansion, I led the strategic effort to open new markets and spearheaded the development of comprehensive market entry strategies. My responsibilities included researching market dynamics, identifying growth opportunities, and overseeing a team focused on global sales development. By aligning regional objectives with overarching business goals, I ensured the successful launch and growth of CANDIS in new territories.

Key achievements include:

• Led the opening of multiple new markets, delivering tailored market entry strategies that fueled business growth.
• Developed and executed strategies that resulted in a smooth market entry and accelerated sales growth in international regions.
• Managed and mentored a high-performing team of sales professionals, aligning their efforts to meet international expansion goals.
• Worked cross-functionally with leadership to drive alignment and ensure strategic objectives were met within the international expansion plan.