Raffaello Lepratti

• Global Responsibility for Go-to-Market Strategy and Portfolio Development for Mendix in the industrial business, driving aggressive growth in Cloud Annual Recurring Revenues (ARRs) for Siemens Digital Industry Software
• Definition and Implementation of Industrial Sales Motion and enablement content to stimulate collaboration between our sales forces addressing needs of IT and Business personas
• Development of SaaS Offering: Championed the positioning of Mendix as the Low-Code enabler for Siemens Xcelerator, through the "Adapt and Extend" initiative, including creation and curation of industry-specific capabilities to integrate with our Software and Automation portfolios
• Strategic Partnerships: Defined and managed collaborative propositions with tech alliances like AWS, Microsoft, and Snowflake with focus on Data Fabrik and AI/GenAI
• Thought Leadership: Delivered keynote presentations and participated in panel discussions on Smart Manufacturing and Digital Transformation at international events and trade fairs

Key Achievement:

• Played a pivotal role in cultivating an industry-focused culture at Mendix, significantly contributing to the scaling of the industry business post-Siemens acquisition in 2019
• This transformation has positioned the industry segment as the largest contributor to recurring ARRs, demonstrating exponential growth.
• Launched successful product capabilities and collaboration across Siemens businesses (e.g. Opcenter, Teamcenter, Industrial Edge) with marketing campaigns that effectively communicated value propositions to targeted audiences.
• Achieved continuous improvement through regular assessment of performance metrics (ARR growth and Named Account Penetration).

• Led global Business Development and Marketing for the Manufacturing Operations Management (MOM) software segment within Siemens Digital Industry Software
• Project Leadership: Directed the integration and business transformation of acquired companies including IBS AG, Preactor Ltd., and Camstar Systems Inc., into a new functional organization within Siemens’ Digital Industry Software Business Unit
• Change Management Guidance: Supported organizational restructuring at one of the largest locations, supporting a smooth transition for over three years in Italy
• Go-to-Market Strategy Development: Created and implemented a comprehensive strategy for the unified MOM software portfolio to enhance sales and marketing execution

Key Achievements:

• Integral to the Digital Industry Software leadership team, successfully accelerating MOM's profitability ahead of schedule, achieving a Year-over-Year topline growth of over 30% within the first three fiscal years
• Achieved over 90% talent retention in my department post-acquisition integration and restructuring
• Promoted to Senior Management in 2017.

• Led the Account Management team with business oversight for Automotive operations across Overseas Countries (Americas, Africa, Asia/Pacific) and their corresponding Corporate Accounts, with an HQ sales responsibility amounting to approximately €400 million in 2014 (direct and indirect sales)

Key Achievements:

• Established unprecedented collaboration with Fiat-Chrysler account (now part of Stellantis Group), implementing new automation standards across 10+ plants globally, resulting in a multi-million Euro business
• Successfully managed a team of Corporate Account Managers overseeing Siemens' global business with major automotive accounts, including Renault-Nissan, General Motors, Toyota, Ford, BYD, and the Fiat-Chrysler group
• Incubated and validated the SIMATIC innovation (Totally Integrated Automation Portal) with early adopter automotive accounts.

• Served as International Account Manager for FIAT Group Automobile Spa, including COMAU and Magneti Marelli, overseeing both product & systems and solution business reporting.
• Managed the integration of the MES business of SIMATIC IT into the TIA offering, creating a holistic value proposition for Corporate Automotive Accounts

Key achievements:

• Managed client account to rebuild long-term relationships and partnership.
• Developed and brought the first Automation and MES integrated campaign to automotive accounts.

• Completed three 8-month assignments in various locations:
• Strategy Automotive: Focused on the First Tier Supplier market in Nuremberg, Germany
• Product Management: Handled portfolio localization for HMI Panels and supported the A&D marketing roadshow “exiderdom” in Beijing, P.R
• China
• Digital Factory: Explored the role of HMI in industrial environments in Fürth, Germany.

• Conducted research with a focus on robotic application systems and knowledge-based engineering
• Led work packages in national and international research projects funded by the European Commission and the German Federal Ministry of Education & Research
• Provided instruction in seminars and tutored on NC/Industrial Robotics and Digital Factory topics.

• Division Process Development, Car Powertrain, Engineered, realized, and implemented a system for the automatic correction of process parameters through robot-driven deburring and dressing of diesel engine parts.

• In Research and Development, System Test of PLC-based applications and I/O modules