Praneet Nakhare
Junior Performance Marketing Manager
Berlin
Overview
4
4
years of professional experience
Work History
Junior Performance Marketing Manager
Global University Systems
01.2024 - Current
- Managed six-figure monthly budgets across Google Ads, Meta, Affiliate to drive lead generation
- Analyzed campaigns using data-driven insights optimize lead volume, conversion rates & costs.
- Created & A/B tested new ad creatives and copy, resulting in 10% improvement in CVR.
- POC for Stakeholders (Sales, Finance, Agencies)
Junior Marketing Manager
GoPuls
01.2023 - 12.2023
- Led digital campaigns (Google Ads & Meta) to acquire new customers, monitored weekly KPIs (CVR, CPA)
- Setup CRM from Scratch
- Collaborated with tech and product teams to implement tracking pixels and improve attribution accuracy.
Performance Marketing Intern
Wayfair
05.2022 - 09.2022
- Managed Website content and improved pdp for the home furniture category.
- Analyzed campaign KPIs such as CVR, CTR, and Bounce Rate to inform content and UX improvements.
- Conducted A/B tests to improve conversion rates.
- Collaborated with marketing and design teams to enhance promotional banners used in paid campaigns.
Marketing Intern
Zalando
10.2021 - 04.2022
- Brand Activation for 25+ brands, ensuring accurate content and product availability
- Delivered positive ROAS for all partners through structured A/B tests and content Quality Assurance.
- Shared performance insights with brands, contributing to ongoing campaign optimizations.
Education
Master of Arts - Big Data Analytics
IU
Berlin 04.2001 -
Skills
- Google Ads
- Meta Ads
- Website Management
- Data Analysis & Campaign Optimization
- Cross-Functional Team Collaboration
- Display & Programmatic Ads (Google Ads, Meta, DV360 – familiarity)
Timeline
Junior Performance Marketing Manager
Global University Systems
01.2024 - Current
Junior Marketing Manager
GoPuls
01.2023 - 12.2023
Performance Marketing Intern
Wayfair
05.2022 - 09.2022
Marketing Intern
Zalando
10.2021 - 04.2022
Master of Arts - Big Data Analytics
IU
04.2001 -
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