PHILIPPE RUTTENS
Antwerp
Summary
- AI-savvy ROI & Revenue Marketeer with 25+ years driving B2B growth in IT, eCommerce, Banking, Services & SaaS across Europe & UK. I transform complex solutions & products into predictable MQL-to-Deals engines incl pipeline growth by combining strategic GTM thinking with hands-on campaign execution, sales enablement, and data-driven optimisation. My proven value for this role includes:
- Building and executing demand generation programs that scale SQLs each month
- Optimising ICPs, buyer personas & journeys, and balancing cross-funnel tactics for Board KPIs
- Collaborating with sales, product & operations teams on enablement, attribution, and stakeholder alignment
- Leading in fast-paced, test-and-learn cultures bringing fresh ideas, pragmatism & energy I bring an atypical profile: deep mid & large corporate experience (Accenture, Iron Mountain, World Courier, EY, Europay) combined with scale-up agility (Mollie, Tyk, Mondex, cleverbridge), with a track record of aligning marketing (teams & ops) with business goals and revenue outcomes
Overview
33
33
years of professional experience
Work History
Chief Marketing Officer (CMO)
TYK (API Management SaaS)
02.2022 - 08.2025
- Led global marketing function (20 people) for fast-growing B2B SaaS company serving SMB, enterprise and mid-market customers worldwide.
- Built world-class integrated marketing team and customer-centric function across brand, demand generation, product marketing, content, events, and customer marketing
- Grew main marketing & sales KPIs: brand awareness, website traffic, inbound leads, MQL volume, pipeline contribution, and full-funnel conversion velocity
- Aligned product, marketing, and commercial stakeholders around common goals, operations, and buyer journey mapping
- Leveraged data and learnings from each touchpoint (customers, partners, prospects, users) to fine-tune targeting, messaging, and value propositions
- Developed short- and long-term roadmaps for marketing planning, execution, and budget allocation across multiple regions and segments (over £7m pipeline from Inbound)
- Remote
Global Demand Generation, ABM & Digital Marketing Manager (Interim)
cleverbridge
06.2020 - 01.2022
- Responsible for setting up and implementing ABM and demand generation operations for a B2B2C e-commerce and subscription management platform.
- Established demand generation framework integrating sales, BDR teams, digital channels, and agency coordination
- Built data infrastructure, dashboards, and performance reporting to track MQLs, SQLs, pipeline, and conversion rates by channel and campaign
- Launched ABM pilot programs targeting enterprise accounts in key verticals, resulting in increased deal size and faster sales cycles
- Managed digital performance marketing (SEO, SEM, paid social) and optimised conversion funnels across multiple European markets
- Remote
Marketing Operations & Performance Manager (Interim)
Mollie (Fintech Scale-up)
03.2020 - 05.2020
- Short-term interim manager mission for B2B fintech scale-up focused on payment solutions for SMEs.
- Led marketing operations transformation, focusing on team leadership, performance optimisation, and commercial team support through lead generation
- Optimised search and online marketing channels, set up ROI dashboards, and provided actionable insights for international expansion
- Collaborated with sales and product teams to align on messaging, customer personas, and go-to-market priorities
Global Demand Generation Director (Consultant/Interim)
World Courier (Trade-Critical Logistics)
09.2018 - 02.2020
- Responsible for setting up and optimising global demand generation for a life sciences logistics company with complex B2B trade and supply chain challenges.
- Established global demand generation function from scratch, including strategy, campaigns, channels, and regional field marketing teams
- Transformed marketing function into a revenue marketing centre of excellence, implementing KPIs, attribution, and pipeline dashboards
- Coordinated and coached regional/field marketing specialists across 10+ countries on campaign execution and lead quality
- Co-led foundational demand generation projects with B2B agency partners, including ABM pilot, content strategy, and marketing automation
B2B Marketing Strategy Consultant/Interim Manager
Ruttens.com
09.2016 - Current
- Projects on contractual/freelance basis across sectors & companies incl Nortek, Puilaetco Bank & SMEs
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Developed and retained strong rapport with multiple high-value clients.
- Reported performance and ROI of campaign media.
- Increased brand awareness through targeted initiatives.
- Monitored user behavior and lead generation.
- Executed plans and initiatives to increase efficiency.
- Recommended performance improvements based on KPI analysis.
Senior Manager, Marketing & Communications (BeLux)
Accenture
12.2011 - 09.2016
- Led Accenture's marketing and communications team and function in Belgium & Luxembourg, covering brand strategy, demand generation, client marketing, PR, events, and recruitment marketing.
- Managed integrated marketing campaigns across consulting, technology, and outsourcing services for multiple industry groups
- Developed go-to-market programs for new service offerings, including positioning, messaging, and launch execution
- Supervised team of marketing and communications professionals, agencies, and vendors; managed annual budget and performance reporting
- Collaborated with sales leadership on account-based marketing initiatives and client engagement programs
Lead Generation, Telemarketing & Online Marketing Manager (Europe)
Iron Mountain
03.2010 - 10.2011
- Responsible for demand generation, SEO, SEM, social media, email, telemarketing, and campaign management for Iron Mountain Europe.
- Increased lead quality and quantity for the mid-market segment through targeted, segmented campaigns across 19 European countries
- Managed multi-channel campaigns integrating digital, telemarketing, email, and events; optimised conversion funnels and lead scoring
- Developed and maintained dashboards tracking lead volume, cost per lead, MQL rates, and pipeline contribution by country and campaign
Marketing & Knowledge Manager (Member of Management Team)
The House of Marketing
07.2007 - 03.2010
- Responsible for strategy, planning, and operations for corporate/marketing communications and knowledge management across the firm.
- Developed marketing & brand strategy, marcom collaterals, PR, events, social media, and sponsorships
- Managed customer database, information indexing, sales support, and engagement debriefs
- Created workshops, newsletters, and knowledge coaching programs for consultants
- Supervised extranet improvements and knowledge-sharing tools
- Skills: Marketing Strategy
- ROI Optimisation
Freelance Marketing Consultant, Photographer & Journalist
www.ruttens.com
03.2001 - 06.2007
- Full management of projects and functions for consulting and client firms across multiple sectors:
- Medium-Size Marketing Intelligence Consultancy: Interim Information Manager managing research team, projects, processes
- Big Five Consultancy: International market/competitor analysis, newsletter/report writing for 3,000+ staff
- Major IT Service Firm (Telecom & Media): Developed marketing & sales Intranet portal for 400+ sales managers
- B2B eMarketplace (Industrial Products): Interim Marketing Communications Manager developing marketing plan, branding strategy, and launch tools
- Various partnerships: Developed coaching programs (business/marketing workshops); journalism for trade magazines
Knowledge Manager
CAP GEMINI ERNST & YOUNG
10.1999 - 10.2000
- Responsible for Europe-wide definition and implementation of knowledge support activities for accounts, pursuits, and engagements:
- Developed European and global service offering with packaged tools/templates for knowledge workers
- Coached 50+ knowledge workers, sales managers, and consultants across 10+ major accounts (Insurance, Government, Defence)
- Supported sales process through participation in new business wins
- Developed and facilitated training workshops in Italy, the Netherlands, and UK
Senior Manager, Market Intelligence Unit
MONDEX MASTERCARD INTERNATIONAL
01.1998 - 08.1999
- Strategy and management of two Marketing units (4 staff): Market Intelligence, Configuration & Document Services:
- Full budget management (£600K+), including revenue targets and £100K+ cost savings
- Conducted strategic review and internal audit for Information Services
- Developed marketing information products covering smart card market and competition analysis (workshops, reports, presentations, research, newsletters) for 300+ senior managers
- Project managed the company's shared information systems (Intranet) and knowledge management activities
- Led selection/implementation of configuration and document management systems
- Supported Mondex Executive Committee and shareholders (20+ leading banks)
EMEA Competitive Intelligence and Analyst Relations Manager
Accenture
01.1996 - 01.1998
- Promoted from Analyst to Manager in 1997 by Managing Partner EMEA:
- Set up and managed Competitor Intelligence function for Europe (plan, tactics, communications, reports, database) serving 600+ internal clients
- Optimized European relationships with analyst firms (Gartner, Dataquest, IDC, INPUT, Datamonitor) through request management, profile supervision, event coordination
- Gathered, analyzed, and reported primary/secondary information on consulting, IT, and related markets across Europe for strategic and sales usage
Consultant Pan-European Marketing Communications
CLARUS CONSULTING (clients: 3M, Europay, DHL, AT&T)
09.1992 - 12.1995
- Promoted from Junior to Senior Consultant after 18 months to manage marcom projects for European headquarters of US blue-chip firms:
- 3M Europe: Market analysis, reporting, corporate marketing support
- Europay/MasterCard: Brand migration strategy for 7 debit/credit brands across 3 countries (focus groups, creative mock-ups, communications plan, brand manual)
- AT&T/Unisource: Brand strategy for launch of Uniworld brand (research, creative concepts, collaterals, agency supervision)
- DHL Worldwide: Senior management newsletter; TV/press advertising data analysis across Europe
- Other clients: Brand manuals, sales & marketing systems (Brown & Williamson, Owens-Corning Fiberglass, Colgate Palmolive)
Education
Master's Degree - International Marketing
University of Strathclyde
Glasgow, UK01.1991
BSc & MSc Degree - IT (Computer Sciences)
Namur University
Namur01.1990
Bachelor's Degree - Economics
Namur University
Namur01.1987
Skills
- Go-to-market strategy & execution
- Product positioning & messaging
- ICP & buyer persona development
- Competitive analysis & market research
- Product launch planning & execution
- Value proposition development
- Demand Generation & Lead Gen
- MQL/SQL generation & pipeline building
- Multi-channel campaign management
- Account-Based Marketing (ABM)
- Digital marketing (SEO, SEM, paid social)
- Email marketing & marketing automation
- Event marketing & webinars
- Sales Enablement & Operations
- CRM & marketing automation (Salesforce, HubSpot, Eloqua)
- Revenue operations alignment
- Marketing Analytics & Performance
- Data-driven decision making
- Budget management & optimisation
- Leadership & Team Management
- Board-level Stakeholder management
- Agency & vendor management
- B2B Fintech, Banking & Payment Solutions
- SaaS, IT, Tech & Cloud Platforms
- Professional Services
- Logistics & Supply Chain
- Healthcare / Life Sciences / Industrial
- Competitor analysis
- Marketing automation
- SEO, Paid, Social Marketing
- Cross-commercial ROI analysis
- Marketing & Content strategy development
Accomplishments
- Led global demand generation for B2B SaaS and fintech companies, growing MQL volume by over 20% within 6-12 months through refined ICPs, ABM programs, and integrated multi-channel campaigns.
- Established demand generation operations from scratch for trade-critical logistics company (World Courier), building regional field marketing teams and launching campaigns across 10+ countries.
- Designed and executed go-to-market strategies for B2B, payment solutions, and SaaS offerings, from positioning and messaging to launch plans, sales enablement kits, and performance dashboards.
- Managed digital marketing across 19 European websites and digital channels, integrating SEO, SEM, email, events, and telemarketing to increase lead quality and pipeline contribution.
- Created sales enablement programs (battlecards, pitch decks, FAQs, training) and coached BDR/sales teams to improve conversion rates and shorten deal cycles.
- Championed data-first, experimentation-driven marketing: A/B testing, short learning loops, transparent KPI dashboards connecting campaigns to revenue.
- Built, transformed and led high-performing marketing teams in both corporate and startup contexts, fostering collaboration, innovation, and accountability.
LANGUAGES
English: Native/Fluent
Dutch: Professional Working Proficiency
French: Professional Working Proficiency
Timeline
Chief Marketing Officer (CMO)
TYK (API Management SaaS)
02.2022 - 08.2025
Global Demand Generation, ABM & Digital Marketing Manager (Interim)
cleverbridge
06.2020 - 01.2022
Marketing Operations & Performance Manager (Interim)
Mollie (Fintech Scale-up)
03.2020 - 05.2020
Global Demand Generation Director (Consultant/Interim)
World Courier (Trade-Critical Logistics)
09.2018 - 02.2020
B2B Marketing Strategy Consultant/Interim Manager
Ruttens.com
09.2016 - Current
Senior Manager, Marketing & Communications (BeLux)
Accenture
12.2011 - 09.2016
Lead Generation, Telemarketing & Online Marketing Manager (Europe)
Iron Mountain
03.2010 - 10.2011
Marketing & Knowledge Manager (Member of Management Team)
The House of Marketing
07.2007 - 03.2010
Freelance Marketing Consultant, Photographer & Journalist
www.ruttens.com
03.2001 - 06.2007
Knowledge Manager
CAP GEMINI ERNST & YOUNG
10.1999 - 10.2000
Senior Manager, Market Intelligence Unit
MONDEX MASTERCARD INTERNATIONAL
01.1998 - 08.1999
EMEA Competitive Intelligence and Analyst Relations Manager
Accenture
01.1996 - 01.1998
Consultant Pan-European Marketing Communications
CLARUS CONSULTING (clients: 3M, Europay, DHL, AT&T)
09.1992 - 12.1995
Master's Degree - International Marketing
University of Strathclyde
BSc & MSc Degree - IT (Computer Sciences)
Namur University
Bachelor's Degree - Economics
Namur University
Personal Information
- Specialization: Fintech, Services & SaaS Specialist
- Title: B2B Product & Revenue Marketeer | Fractional CMO
Professional Development
Continuous professional development in B2B marketing, revenue operations, demand generation, and go-to-market strategy through Revenue Marketing Alliance, Pavilion (formerly Revenue Collective), and industry certifications.
Recommendations
With 45+ recommendations on LinkedIn, colleagues and clients consistently highlight: 'Data-driven, revenue-focused engine' - building measurable marketing ROI, 'Aligns marketing with business goals' - strategic thinking with hands-on execution, 'Built ABM from the ground up' - creating scalable demand generation programs, 'Unmatched energy, focus, data-first mindset' - bringing passion and results to every role, 'Excellent team player and collaborative leader' - fostering innovation while delivering results.
Core Competencies
Go-to-market strategy & execution, Product positioning & messaging, ICP & buyer persona development, Competitive analysis & market research, Product launch planning & execution, Value proposition development, MQL/SQL generation & pipeline building, Multi-channel campaign management, Account-Based Marketing (ABM), Digital marketing (SEO, SEM, paid social), Email marketing & marketing automation, Event marketing & webinars, Sales enablement kit creation, Battlecards, pitch decks, FAQs, Sales training & coaching, CRM & marketing automation (Salesforce, HubSpot, Eloqua), Revenue operations alignment, Pipeline management & forecasting, KPI definition & dashboard creation, Marketing attribution & ROI measurement, A/B testing & experimentation, Data-driven decision making, Budget management & optimization, Reporting to C-suite & board, Team building & coaching, Cross-functional collaboration, Board-level Stakeholder management, Agency & vendor management, Change management, Culture building (test & learn, data-first), B2B Fintech & Payment Solutions, Banking & Payment, SaaS & Cloud Platforms, Professional Services, Logistics & Supply Chain, Healthcare / Life Sciences, Manufacturing / Industrial
Travel, Foodie, Movies, Fitness, Health
Side hustle as Healthy Living coach for entrepreneurs (titeos.com)