Peter Muls
Tienen
Summary
High-performing Brand Awareness Manager with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Seasoned marketeer, social media advisor for clients such as L'Oreal - Jack and Vanilla - FUTECH - Mercedes - Edgar & Cooper - Animal Boulevard - Hubo - Unilever - MG - and many more
Overview
30
30
years of professional experience
Work History
Marketing & Social Media Manager
Laseto
Lier
01.2024 - 04.2025
- Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
- Recommended changes in processes or procedures based on feedback from customers or colleagues.
- Produced films and other video products, regulating distribution and operating film library.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, Tik Tok and LinkedIn.
- Engaged with and responded to online audience through relevant comments.
- Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
- Developed and implemented strategic social media marketing plans.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Social Media Account & Marketing Manager
Pet Solutions
Lier
01.2024 - 04.2025
- Organized trade shows and exhibitions to promote brand awareness.
- Managed social media accounts and campaigns.
- Produced ideas for promotional events or activities and organized them efficiently.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Brand Awareness for brands Jack and Vanilla - Animal Boulevard
- Assisted in developing strategies for increasing followership and engagement rates.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Designed and edited promotional publications.
Founder & CEO
Absolute P Entertainment
01.2002 - 01.2023
- Company Overview:
- Personal Manager Natalia - Ian Thomas - Jessy Mackenzie
- Conducted regular reviews of existing processes to identify areas of improvement.
- Created and managed the company's financial budgeting, forecasting, and reporting systems.
- Created and monitored promotional approaches to increase sales and profit levels.
- Oversaw divisional marketing, advertising and new artist / product development.
- Formulated and executed strategic initiatives to improve artist / product offerings.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Shop and Brand Awareness Manager
Proximus
Leuven
01.2018 - 03.2020
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Managed inventory control, cash control, and store opening and closing procedures.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Implemented store policies and procedures to remain compliant with corporate guidelines.
- Accomplished multiple tasks within established timeframes.
Marketing and Social Media Coordinator
DigiFest
Los Angeles
01.2017 - 06.2018
- Developed marketing strategies and campaigns to increase brand awareness.
- Produced mothly reports on key performance indicators related to marketing initiatives.
- Marketed products and services at tradeshows and promotional events.
Business Development, Social media advertising & content creation.
FMP Productions
Los Angeles
05.2014 - 01.2018
- Designed and edited promotional publications.
- Assisted in developing strategies for increasing followership and engagement rates.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Proofread all outgoing materials before publication or distribution.
- Developed and maintained company corporate image and identity using logos and signage.
- Anticipated and met client demands to run efficient and profitable tours.
Artist Management, A&R (Artist & Reportoire), Media communicatie & Marketing.
CNR Records
01.2002 - 01.2013
- Communicated client reservations to appropriate staff.
- Established career goals and success strategies with clients.
- Identified leads on new clients by collaborating with talent scouts and contacting about potential representation.
- Personal manager Natalia - Ian Thomas - Jessy Mackenzie
- Collaborated with other artists on various art projects and installations.
- Designed and executed original artwork for various private and corporate clients.
- Experimented with variety of styles and techniques to produce unique works of art.
Producent
TMF/MTV
01.2007 - 01.2009
- Resolved personnel problems by liaising between dissenting parties.
- Communicated approach, characterization and movement for scenes to minimize rehearsals and takes.
- Supervised production staff during planned photo shoots in studio and on location.
Owner
Videotheek 'Flatline'
Zaventem
01.1995 - 07.2001
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Interacted well with customers to build connections and nurture relationships.
- Trained and motivated employees to perform daily business functions.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Education
Bussines Development, Social media advertising & content creation
FMP Productions
Los Angeles, USA01.2021
Social Media Expertise: 'Campaign Management'
DigiFest
Los Angeles, USA01.2019
Artist Management, A&R, Media communicatie & Marketing
CNR Records
01.2013
Getuigschrift -
ZAVO
01.1999
Skills
- Marketing Management
- Productie Management
- Agency/PR/Influencing
- Label- en Artist Management (A&R)
- Go-to-market strategy development
- Mobile advertising platforms
- E-mail and direct mail marketing campaigns
- Prospect targeting
- Direct marketing campaigns
- Cross-functional team leadership
- App marketing
- Digital advertising
- Promotions
- Branding support
- Social media management
- Promotional campaigns
- Social media copywriting
- Community engagement
- Influencer collaboration
- Content strategy
- Multimedia production
- Project budgeting
Quote
Opportunities don't happen, you create them.
Hobbies and Interests
- Go Getter
- Problem Solving
- Empatic
- Music
- Documentaries
- My family
- Youth Football Coach
Personal Information
- Place of Birth: Vilvoorde
- Date of Birth: 08/19/73
Accomplishments
- Innovation Award DOBBIT TV / FUTECH (professional)
- Innovation Award Dobbit TV / FUTECH (custumor)
Languages
Dutch
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Relationship Status
In a relationship
References
References available upon request.
Timeline
Marketing & Social Media Manager
Laseto
01.2024 - 04.2025
Social Media Account & Marketing Manager
Pet Solutions
01.2024 - 04.2025
Shop and Brand Awareness Manager
Proximus
01.2018 - 03.2020
Marketing and Social Media Coordinator
DigiFest
01.2017 - 06.2018
Business Development, Social media advertising & content creation.
FMP Productions
05.2014 - 01.2018
Producent
TMF/MTV
01.2007 - 01.2009
Founder & CEO
Absolute P Entertainment
01.2002 - 01.2023
Artist Management, A&R (Artist & Reportoire), Media communicatie & Marketing.
CNR Records
01.2002 - 01.2013
Owner
Videotheek 'Flatline'
01.1995 - 07.2001
Bussines Development, Social media advertising & content creation
FMP Productions
Social Media Expertise: 'Campaign Management'
DigiFest
Artist Management, A&R, Media communicatie & Marketing
CNR Records
Getuigschrift -
ZAVO
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