Paula Sendín Rodríguez
Brussels
Summary
Communications and Media Relations professional with over 10 years of experience in Brussels-based EU affairs and proven history media relations and content creation. Currently working at the European Parliament, with strong expertise in building and maintaining trusted relationships with Brussels-based correspondents, international media and stakeholders. Proven track record of enhancing brand presence and engagement and linking EU policy developments, legislative files and political priorities to timely and impactful media narratives. Strong understanding of the EU media ecosystem.
Overview
12
12
years of professional experience
Work History
Media Officer
EUROPEAN PARLIAMENT
11.2019 - Current
- Engage with Brussels-based EU and international correspondents, maintaining daily contact to parliamentary priorities within the EU political agenda.
- Link ongoing EU policy developments and legislative files to political messaging, ensuring timely and relevant media coverage.
- Act as key media contact point for journalists covering EU affairs, organising briefings, background sessions and interviews with MEPs.
- Identify and target journalists and influencers based on policy interests, offering tailored, ad hoc story angles.
- Coordinate and deliver press events and communication activities in Brussels, aligned with the EU institutional calendar.
- Advise political leadership on media angles, visibility opportunities and communication approaches linked to EU policy milestones and announcements.
- Draft press releases, lines to take and reactive messaging in response to fast-moving EU political developments.
Deputy Assignment Editor
EURONEWS
05.2019 - 10.2019
- Coordinated network of correspondents and resources with Deputy Bureau chief, show producers & editing producers of all languages.
- Co-led editorial decision-making in a multilingual Brussels newsroom, identifying daily EU policy stories with highest media relevance and ensuring timely and relevant editorial interest.
- Verified stories found in newspapers, on social media, on-line and other sources by contacting sources, government officials and companies.
- Coordinated with news partners to gather latest elements and information on stories.
- Conducted pre-interviews, secure facilities for remote interviews and arrange transportation for guests.
- Arranged phone interviews for broadcasts during live, breaking news coverage.
Media Correspondent
FREELANCE
Brussels
10.2017 - 01.2019
- In-depth understanding of how Brussels correspondents work, editorial constraints, and news selection processes.
- International desk journalist at Euronews. Mixed daily news about EU affairs. Voiceover, adapting scripts.
- Spanish correspondent at La Razón. Covered EU affairs and Belgian politics.
- Production Assistant at Alice production. Support to the Spanish tv Tele5 correspondent during EU Summits.
Communications Assistant
EUROPEAN PARLIAMENT
Brussels
03.2017 - 08.2017
- Schuman traineeship.
- Contributed to media monitoring and analysis of EU institutional coverage, supporting strategic communication activities of the European Parliament.
- Assisted in the organisation of high-level events and outreach activities involving journalists and media stakeholders.
Communications Project Manager
JESUIT EUROPEAN SOCIAL CENTRE NGO
Brussels
05.2014 - 01.2017
- Designed, managed and monitored communication campaigns often in partnership with international organizations.
- Written reports, minutes of meetings and papers in order to provide detailed information on Climate Change and Environment to partners and networks.
- Promoted networking actions through the production of press material.
- Created and implemented a comprehensive communication strategy, crafting materials such as newsletters and brochures for global and local media.
- Covered workshops for COP21 in Paris (December 2015), and actively participated in programmes for the effective implementation of the Sustainable Development Goals.
- Facilitated and managed dialogues with citizens to gather feedback and foster community engagement.
Freelance Reporter
SPANISH INTERNATIONAL NEWS AGENCY EFE
Brussels
03.2014 - 11.2016
- Reported on EU Affairs, covering EU affairs and news events in Belgium, The Netherlands and Luxembourg, in close cooperation with the staff correspondent.
- Produced news stories, reports and interviews for printed press, TVs and radios.
Education
Master - International Journalism
SPAIN'S NATIONAL OF DISTANCE EDUCATION (UNED)
01.2014
Bachelor of Arts - Journalism And Mass Communication
PONTIFICAL UNIVERSITY OF SALAMANCA
Salamanca06-2010
Skills
- Strategic communications
- Team player
- Media relations
- Strong interpersonal skills
- Time management
- Optimistic and high on energy
- Multilingual
- Multimedia storytelling
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
Personal information
• Date of Birth: 02/04/1987
• Nationality: Spanish
Community Service & Volunteer Work
- Environmental Science for Social Change (ESSC), Project assistant.
Manila, Philippines, 2015-01- 2015-03. Worked in ESSC’s climate change and disaster research institute on a number of climate change, disaster management and communication research programs aimed at promoting practices on ecological and social concerns.
- Centre for Fine Arts, Media & Communications,
Brussels, Belgium, 2013-06, 2013-08. Assisted to the Marketing & Communication Director with the planning and implementation of communication strategies. Establishing and maintaining contacts with the main media outlets in Brussels.
Timeline
Media Officer
EUROPEAN PARLIAMENT
11.2019 - Current
Deputy Assignment Editor
EURONEWS
05.2019 - 10.2019
Media Correspondent
FREELANCE
10.2017 - 01.2019
Communications Assistant
EUROPEAN PARLIAMENT
03.2017 - 08.2017
Communications Project Manager
JESUIT EUROPEAN SOCIAL CENTRE NGO
05.2014 - 01.2017
Freelance Reporter
SPANISH INTERNATIONAL NEWS AGENCY EFE
03.2014 - 11.2016
Master - International Journalism
SPAIN'S NATIONAL OF DISTANCE EDUCATION (UNED)
Bachelor of Arts - Journalism And Mass Communication
PONTIFICAL UNIVERSITY OF SALAMANCA