OLIVIER FLAMENT
SPORT MARKET LEADER
NAMUR
Profil professionnel
Married and father of 2 boys, passionate about sport and the company whose waistcoat I've worn for 18 years, I've acquired strategic skills in data analysis, project writing and management, team and collaborative management. Enthusiastic, committed and organised, recognised for my ability to work as part of a team, to be agile and to find solutions, I've been lucky enough to work in and for a variety of different teams (shops, digital, circulars), giving me an open and unifying mindset.
Vue d'ensemble
18
18
years of professional experience
6
6
years of post-secondary education
Expérience professionnelle
CRM Leader
DECATHLON BELGIUM
Brussels (Decathlon HQ)
01.2024 - Actuel
- Collecting and analyzing customer data.
- Defining and building customer segmentation.
- Managing the consent policy.
- Using CRM system to manage the customer dialogue and personalize the customer experience.
- Creating and executing retention campaigns.
- Developing marketing campaigns to attract new customers, particularly optin customers.
- Collaborating with sales, marketing, customer service and operations teams to improve the customer experience.
Direct Marketing/Data Leader
DECATHLON BELGIUM
Brussels (Decathlon HQ)
01.2019 - 12.2023
- Executing the job of Direct Marketing Leader.
- Building a Data team by recruiting data analysts, data scientists and data engineers.
- Writing a 2-year project.
- Train leaders on exactly what data is, what is available and how to formulate a request
- Build a solution enabling employees to access data and reports quickly and easily.
- Build a data visualisation strategy and solution.
- Organising market research and surveys
Direct Marketing Leader
DECATHLON BELGIUM
Brussels (Decathlon HQ)
07.2014 - 01.2019
- Managing a team, including recruitment, training, day-to-day leadership, as well as organising tasks and organisation.
- Writing a 5-year vision and 2-year project.
- Carry out a benchmark and organising competition and technological intelligence.
- Planning and execution of Direct Marketing campaings by ensuring consistency with all the other channels and the brand guidelines.
- Monitoring, measuring and debriefing campaigns performance.
- Manage budget and forecast and evaluate expenses to ensure maximum ROI.
- Managing and securing the contact database.
Country Customer Service Leader
DECATHLON BELGIUM
Antwerp (Decathlon HQ)
05.2012 - 07.2014
- Training the store customer service managers on the content of the job, the tools and reception and check-out processes.
- Defining and monitoring the KPI of the stores customer service managers.
- Managing all components of the loyalty program (training, offer, communication).
- Implementing a country check-out policy (deployment of self check-out tills and RFID sensors into all the stores).
Communication Campaign Manager
DECATHLON BELGIUM
Antwerp (Decathlon HQ)
03.2011 - 05.2012
- Creation of communication materials : folders, newsletters.
- Managing relations with service providers: printers, graphic designers.
- Setting up the company's first Facebook page and developing content: post, text, image.
Project leader E-Business
DECATHLON BELGIUM
Antwerp (Decathlon HQ)
01.2010 - 03.2011
- Implementing the company's first e-commerce solution as project leader, based on a mock-up provided by the International Project team.
- Organisation of the steering committees.
- Selecting the local delivery suppliers.
- Team trainings.
- Building a local 3-year business model.
Store Customer Service Manager
DECATHLON BELGIUM
Brussels (Decathlon Anderlecht)
01.2008 - 01.2010
- Managing a customer service team including recruitment, training, day-to-day leadership, as well as organising tasks and planning.
- Implementing a local check-out policy (deployment of self check-out tills).
- Managing the HR process (recruitment, signing of contracts, payroll, exit management).
- Monitoring the staff expenses.
- Training teams on services and the fundamentals of customer relations.
Store Department Manager
DECATHLON BELGIUM
Brussels (Decathlon Anderlecht)
12.2006 - 01.2008
- Managing a team, including recruitment, training, day-to-day leadership, as well as organising tasks and plannings.
- Implementing a team project and commercial policy.
- Stock & merchandising management of my department.
- Coordinating the store commercial & communication initiatives.
Formation
Master - Political Science
Catholic University of Louvain
Louvain-La-Neuve 09.2003 - 09.2006
Graduate - Law
Haute-Ecole EPHEC
Brussels 09.2000 - 06.2003
Compétences
- Team management
- Data management
- Market research & surveys
- CRM system & customer segmentation
- Digital marketing
- Communication & marketing strategy
- Project management
- Get involved
- Communication
- Problem solver
- People & Customer centric
- P&L management
- Strategic mindset
- Cross-functional collaboration
Informations complémentaires
- Swimming, running, road cycling
- Coach of a football team (U9)
- Passion for sailing races
- Enjoying good food and wine
Langues
Français
Langue maternelle
French
Langue maternelle
Dutch
Intermédiaire
English
Intermédiaire
Frise chronologique
CRM Leader
DECATHLON BELGIUM
01.2024 - Actuel
Direct Marketing/Data Leader
DECATHLON BELGIUM
01.2019 - 12.2023
Direct Marketing Leader
DECATHLON BELGIUM
07.2014 - 01.2019
Country Customer Service Leader
DECATHLON BELGIUM
05.2012 - 07.2014
Communication Campaign Manager
DECATHLON BELGIUM
03.2011 - 05.2012
Project leader E-Business
DECATHLON BELGIUM
01.2010 - 03.2011
Store Customer Service Manager
DECATHLON BELGIUM
01.2008 - 01.2010
Store Department Manager
DECATHLON BELGIUM
12.2006 - 01.2008
Master - Political Science
Catholic University of Louvain
09.2003 - 09.2006
Graduate - Law
Haute-Ecole EPHEC
09.2000 - 06.2003
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