Senior Webmaster with 10+ years of experience in UX/UI, front-end development and digital marketing ecosystems. Specialized in SEO-driven, conversion-focused and user-centric digital experiences. Strong expertise in CMS platforms, marketing technologies and performance optimization. Collaborative, detail-oriented and proactive professional with strong ownership mindset.
Hi, I’m
Olivier De Grave
Summary
Overview
15
years of professional experience
Work History
Roularta Media Group
Web / Front-End Designer
12.2023 - 04.2026
Job overview
- Managed and optimized high-traffic media platforms (Flair, Libelle, Femmes d'Aujourd'hui, Feeling, Gaëlle)
- Created SEO-optimized pages, minisites and campaigns (e.g. RainPharma)
- Built marketing tools and email flows supporting subscription growth
- Developed WordPress websites (Divi + Toolset)
- Implemented personalization, paywalls and banners via BlueConic
- Handled data integrations (Selligent → BaseDriver)
- Built mini e-commerce platforms (Mollie, Ogone)
- Performed A/B testing and UX improvements
- Collaborated with stakeholders, developers and marketing teams
- Performed QA testing, bug reporting and ensured high-quality releases
Esko
Webmaster
01.2021 - 12.2023
Job overview
- Managed corporate websites, landing pages and email campaigns
- Optimized UX/UI consistency and performance across platforms
- Implemented updates aligned with brand guidelines and business needs
- Worked closely with internal stakeholders and IT teams
Altavia Act
Web/UI Designer
01.2018 - 01.2021
Job overview
- Created responsive email campaigns for brands (Nespresso, Makro, Tom&Co;)
- Designed landing pages, banners and digital campaigns
- Maintained and updated Proximus shopmag
- Collaborated with marketing teams to improve engagement and performance
ICI Paris XL
Web/UI Designer
01.2011 - 01.2018
Job overview
- Developed responsive emails and landing pages
- Performed UX/UI optimization and A/B testing
- Created banners, campaigns and promotional pages
- Worked on website migration to Hybris platform
- Handled cross-browser testing and front-end implementation
Education
Sint-Lukas
from Audio visueel
01-1997
University Overview
Skills
Front-End Development (HTML5, CSS3, JavaScript, Bootstrap)
UX/UI Design & User Experience
Conversion Optimisation (CRO) & A/B Testing
Web Performance & Optimisation
SEO & Accessibility
CMS & Platforms
WordPress, Sitecore, Drupal, Shopify
Marketing & Data Tools
Selligent, BlueConic, BaseDriver
Marketing Automation & Personalisation
Email & Testing
Responsive Email Development
Litmus, Email on Acid
Design & Creative Tools
Figma
Adobe Creative Suite
Canva & AI Tool
Languages
Dutch
French
English
German
Education
Education
otherHobbies and interests
Hobbies and interests
Digital design & emerging technologies
Music & audiovisual creativity
Timeline
Web / Front-End Designer
Roularta Media Group
12.2023 - 04.2026
Webmaster
Esko
01.2021 - 12.2023
Web/UI Designer
Altavia Act
01.2018 - 01.2021
Web/UI Designer
ICI Paris XL
01.2011 - 01.2018
Sint-Lukas
from Audio visueel