Olivia Lancksweirt

GLOBAL LEADER IN JEANSWEAR & KHAKIS - EUR 5BN - 7 TEAM MEMBERS

• Grow the EMEA business (EUR 75M/ year) align vision and direction with key internal business unit partners to deliver through strong leadership the financial and brand equity objectives of Dockers
• Identify the future trends and consumer needs, assess and execute development opportunities
• Drive sales in a fast-paced and continuously changing environment - optimize multi-channel inventory, pricing and product lifecycles
• Brainstorm effective omni channel product calendar and web merchandising strategies, including product categorization, product page optimization, and cross-sell/up-sell strategies
• Lead, motivate and develop a team of senior merchants

1 TEAM MEMBER

• Create the selection and assortment for Dockers in Europe
• Present collections and business objectives to key accounts (ECI, PTS, GL, Zalando, Amazon etc)
• Use sales analysis, consumer data, trends and competitive intelligence to provide local input to Global Hub

WORLD LEADING OFF-PRICE APPAREL & HOME RETAILER - EUR 30B - 4 TEAM MEMBERS

• Partner with the Buying Manager to drive the sales and vision for Womenswear/ Accessories in Europe (EUR 200M/ year)
• Oversee the financial plan and adjust with in-season product trading opportunities
• Anticipate consumer buying patterns and product trends through omni-channel sales analysis and market benchmarks
• Elaborate markdown and shipping strategies (500+ stores) to ensure profitability and end of season stock

HIGH-END CLOTHING & LEATHER GOODS RETAILER - EUR 1.5B - 1 TEAM MEMBER

• Define the best global multi-channel assortment for Lacoste (textile representing EUR 500M/ year) - 2000 references
• Build up seasonal brief with sell in/out analysis, product lifecycles, best sellers of past seasons and market trends
• Create core offer guidelines and key look assortments for the globe (1700 POS)
• Present collections to the salesforce to kick off seasonal market campaigns

• Realize worldwide market studies, analysis of opinion polls (NPD Group, Kantar Worldpanel, Gfk) and collaboration with specialized institutes (Gfk, Ipsos, BrainValue, Added Value) - 100k€ budget
• Competitor surveillance: product, prices (benchmarking, store check), financial results (Reuters, WGSN)

MEDIA & AUDIOVISUAL, EUR4.5Bn

• Carry out calls for tenders, market research of innovative products, technical brief, suppliers orders, invoicing
• Send Invitation and propose placements for the 2011 Cesars ceremony (movie festival)