Olga Vidmanova
Zwevegem
Summary
Expert in translating complex technologies into compelling narratives, with a background in marketing and sales at Sony, Microsoft, Whirlpool, and Indesit. Developed and monetized content for an 18k-strong community, leveraging corporate experience to enhance brand presence and drive sales.
Overview
19
19
years of professional experience
Work History
Blogger, Content Creator, Health and Nutrition Expert
Self-Employed
01.2019 - Current
- Built and grew an 18k Instagram community with educational, high-engagement content.
- Developed and maintained a full content strategy and long-term editorial calendar.
- Created clear, accessible content on complex scientific and tech-related topics.
- Produced multi-format content: long-form posts, carousels, guides, newsletters, and product pages.
- Analysed performance metrics, audience behaviour and engagement to optimise content decisions.
- Managed the full creative process: ideas, writing, visuals, editing, and publication.
- Collaborated with brands and experts to ensure accurate, value-driven content.
- Created and launched digital products (guides/programs) end-to-end, from structure to sales.
- Monetised the platform through digital products, collaborations, and affiliate partnerships.
- Maintained consistent brand voice, storytelling style, and community trust.
Key Account Manager - National Retail Chain
Whirlpool Corporation (Indesit)
Moscow
01.2013 - 12.2017
- Being the advocate for the Account's and Company's business goals.
- Deliver sales and gross margin for account portfolio.
- Contribute to and implement channel strategies that optimise retail opportunities in line with the goals.
- Understand Retailer and their objectives and influence at all levels to deliver account plans.
- Conduct regular meetings with key contacts within the trade to ensure customer plans are on track.
- Create annual Business Plans and negotiate annual terms and commercial agreements.
- Shape and influence product merchandising and presentation in-store, on the internet and in catalogue.
- Work with internal team to ensure they have the necessary tools to execute key account plans.
- Manage promotional budget to deliver return on investment.
- Home Appliances
Trade Marketing Manager
Whirlpool Corporation (Indesit)
Moscow
01.2012 - 12.2013
- Managed trade marketing activities with the Key National Chains and Wholesalers.
- Market analysis and line-up positioning.
- Promo activities with Nat Chains and Regional Retailers - models and prices planning, controlling efficiency, sell in and sell out estimation and control.
Product Manager Microsoft Office
Microsoft RUS
Moscow
01.2010 - 12.2012
- Microsoft was launching a new product globally and I ve been working on implementing the HQ strategy in Russia.
- Creating and driving seasonal programs and incentives to accelerate Microsoft Office sales in consumer segment.
- Generating demand through supporting Global Advertising campaigns and launching local digital campaigns.
- Developing and executing social media strategy.
- Developing strong partnerships with Retail and OEM sales teams.
- Providing feedback to HQ on what is effective in Russian market.
- Reaching targets and driving overall growth.
- Contributing to planning activities, budgeting, resource allocation and release schedules.
- Contributing to localization decisions ensuring content quality.
- Researching segment and audience characteristics to gain a better understanding of the customer.
Product Category Marketing Manager
Sony CIS
Moscow
01.2007 - 12.2010
- Developed and implemented business plans in order to extend the assigned product opportunities and increase market share.
- GTM strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, pricing, competitive research, internal communications and field enablement.
- Formulated value propositions for Retail to introduce existing/new products.
Education
Nutrition Consultant -
BAUMAN COLLEGE
USA01.2019
Bachelor of Business Administration - Accounting
KAZAKHSTAN INSTITUTE OF ECONOMICS MANAGEMENT AND STRATEGIC RESEARCH
11-2005
Skills
Communication effectiveness
Complex concept simplification
Storytelling and writing creativity
Audience understanding
Content strategy development
Project management
Multi-tasking proficiency
Problem analysis and resolution
Partnership collaboration
Engagement with communities
Building professional relationships
Languages
- Russian, mother tongue
- English, professional
- Dutch, intermediate
Residence Type
unlimited, do not require separate work permit to work in Belgium
Timeline
Blogger, Content Creator, Health and Nutrition Expert
Self-Employed
01.2019 - Current
Key Account Manager - National Retail Chain
Whirlpool Corporation (Indesit)
01.2013 - 12.2017
Trade Marketing Manager
Whirlpool Corporation (Indesit)
01.2012 - 12.2013
Product Manager Microsoft Office
Microsoft RUS
01.2010 - 12.2012
Product Category Marketing Manager
Sony CIS
01.2007 - 12.2010
Nutrition Consultant -
BAUMAN COLLEGE
Bachelor of Business Administration - Accounting
KAZAKHSTAN INSTITUTE OF ECONOMICS MANAGEMENT AND STRATEGIC RESEARCH