Olga Lapina

Finalyse is a niche player in the sector of professional services. 100+ experts in risk, regulatory compliance and valuation bring us a step closer to a more resilient financial system.
In this role I wear multiple hats:

• Executing marketing campaigns together with subject matter experts
• Forward-looking planning of marketing campaigns with the regulatory developments in mind
• Design of marketing materials
• Planning and execution of events
• Continious optimisation of website
• LinkedIn posts preparation and publication
• Managing paid ads in goggle and LinkedIn
• Recruitment of marketing team members

- Annual budget preparation and management

Procurement

Achievements:

• Initiated and steered rebranding in 2017
• Added blog to the website, which today features 100+ articles and brings leads and candidates
• Initiated a SEO audit and update that significantly improved performance of website

Surgicare is a distributor of medical equipment. I was responsible for marketing and sales of Vectec - a French brand of single use laporoscopic devices.

• Obtaining of national registration
• Communication with surgeons
• Preparation of marketing materials
• Participation in trade events

At the biggest producer of dairy products in Kazakhstan I was responsible for procurement of direct Materials (ingredients) for 4 dairy products production plants.

In the last chain of the supply chain, I was responsible for the distribution of products to Kazakhstan, Kirghizstan, Uzbekistan and Turkmenistan in accordance with demand schedules.