Noleen Boudoukhane
Sales Development Professional | SDR Team Leader | CRM & Outreach Strategy Expert
Brussels
Summary
I’m a people-first Sales Development Leader with 17+ years of experience building global SDR teams, driving pipeline growth, and crafting CRM-powered outreach strategies that convert.
From designing scalable sales processes to aligning with marketing and mentoring new hires, I help businesses grow smarter — not just faster. At GeoPostcodes, I boosted new business by 50% by developing personalized, data-driven outreach frameworks.
Whether leading teams across Belgium and Canada, or streamlining qualification using MEDDICC and BANT, I bring strategic focus and human connection to every conversation.
Overview
19
19
years of professional experience
Work History
Senior Sales Development Representative
GeoPostcodes
11.2022 - Current
- Led outbound sales initiatives, boosting new business growth by 50% through strategic LinkedIn outreach.
- Built detailed SDR framework from scratch featuring tailored messaging, scripted demos and advanced objection handling.
- Aligned campaign strategies through cross-functional collaboration with marketing and product departments.
- Developed a scalable onboarding process that increased time-to-ramp efficiencies.
- Concentrated on enhancing outreach efforts to drive measurable results.
SDR Team Leader
Optimy
09.2021 - 11.2022
- Managed SDR teams across Brussels and Canada, emphasizing recruitment and onboarding to expand outreach in the UK, Nordics, and Netherlands.
- Spearheaded development of prospecting workflows tailored to local Go-to-Market goals.
- Increased lead conversion by 30% through constructing qualified pipelines in partnership with Senior Account Executives via BANT and MEDDICC.
- Designed and executed outbound campaigns, collaborated with marketing on messaging, and ensured alignment across teams.
- Cultivated a high-performing team focused on achieving goals and driving innovation.
Market Research Analyst
Suazio Research
11.2020 - 09.2021
Culinary Associate
Fonteyn The Kitchen
06.2020 - 11.2020
Operations Manager
Global Media Services / 4Seas World Wide Systems
05.2010 - 01.2019
- Led Sales, Customer Service, and Social Media teams across international markets (UK, EU, Canada, Australia).
- Managed 80+ agents and team leads; boosted sales by 20% through innovative selling techniques.
- Improved customer satisfaction by 80% through process optimization.
- Directed hiring, coaching, performance management, and team incentives.
- Championed CRM tools to enhance productivity and collaboration.
- Earned multiple awards for leadership and team engagement.
Team Leader
Teletech / T-Mobile USA
02.2008 - 05.2010
Flexicell Longain Group
01.2006 - 02.2008
Education
Secondary School - undefined
Glenover Secondary School
Durban 01.2001 - 12 2005
French Language Course - undefined
CPAB
05.2019 - 11 2020
Skills
Lead generation
Timeline
Senior Sales Development Representative
GeoPostcodes
11.2022 - Current
SDR Team Leader
Optimy
09.2021 - 11.2022
Market Research Analyst
Suazio Research
11.2020 - 09.2021
Culinary Associate
Fonteyn The Kitchen
06.2020 - 11.2020
French Language Course - undefined
CPAB
05.2019 - 11 2020
Operations Manager
Global Media Services / 4Seas World Wide Systems
05.2010 - 01.2019
Team Leader
Teletech / T-Mobile USA
02.2008 - 05.2010
Flexicell Longain Group
01.2006 - 02.2008
Secondary School - undefined
Glenover Secondary School
01.2001 - 12 2005
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