Nina Botelho
Berlin
Summary
Seasoned and data-driven Senior Marketing Director with over 15 years of experience delivering results in digital marketing and strategy development across 20+ countries. Proficient at leveraging actionable insights to optimise performance, improve key marketing metrics (e.g., CAC, cLTV, ROAS, ROI), and achieve business growth. Recognised for leadership excellence, cross-functional team collaboration, and innovation in both B2B and B2C sectors. Committed to creating sustainable growth through customer-centric marketing initiatives and data-driven strategies.
Overview
25
25
years of professional experience
Work History
Head of Advertising
KoRo Handels GmbH
08.2024 - 11.2024
- Leading multi-million-dollar marketing budgets across 9 countries.
- Spearheading International Performance, Offline, and Influencer Marketing strategies.
- Mentored teams to optimise campaign results and foster cross-departmental collaboration.
Head of Global Marketing & New Channels
Anyfin
05.2022 - 07.2023
- Drove 42% improvement in marketing metrics through strategic media expansion.
- Pioneered global marketing strategies focused on Paid Social, Influencer, and Mobile Marketing.
- Directed a team of 10 FTEs, enhancing collaboration and learning.
Team Lead Market Operations
Media Elements
11.2020 - 03.2022
- Managed a 22-member team across B2C and B2B channels in 20+ countries.
- Executed omni-channel campaigns to improve customer engagement and sales.
- Established cross-functional synergies with internal and external stakeholders.
Head of Commercial Countries
Freenet Digital GmbH
06.2014 - 10.2020
- Led marketing efforts generating €20M+ in revenue across multiple regions.
- Championed new market launches and channel experimentation.
- Delivered scalable and profitable user acquisition and retention.
Associate Director Marketing
Jesta Digital
01.2011 - 05.2014
- Drove market growth in LATAM and the US through data-driven campaigns.
- Achieved the highest growth performance year-over-year in Brazil.
Associate Director Marketing Operations
Fox Mobile Distribution
07.2007 - 12.2010
- Oversaw local marketing strategies, budgets, and business development initiatives for South Europe.
- Designed and executed marketing campaigns with full P&L responsibility.
- Secured strategic B2B partnerships and on-portal deals, driving additional revenue streams.
Country Manager Portugal
Jamba GmbH
11.2005 - 06.2007
- Developed and implemented marketing strategies, including media planning and key player negotiations.
- Established partnerships with mobile operators and media platforms to expand market reach.
Brand Director
SKA Brand Development
11.2001 - 10.2005
- Created and executed comprehensive brand strategy plans for agency clients.
- Delivered high-impact campaigns, driving client success and market recognition.
Brand Executive
TBWA Portugal
10.1999 - 10.2001
- Managed and coordinated advertising and promotional campaigns for a diverse client portfolio.
- Ensured alignment with client objectives and industry trends to maximise campaign effectiveness.
Education
Certificate - Digital Communications Specialist
EBAM
Munich01-2024
Certification - Product Marketing Leadership
Product Marketing Alliance
London01-2023
MBA - Marketing
Catolica Porto Business School
Porto01-2005
Post-Degree Certificate - Advance Marketing Program
Catolica Lisbon School of Business & Economics
Lisbon01-2001
Bachelor of Science - Business Economics
Universidade Do Minho
Braga01-1999
Diploma - European Diploma in International Management
Universitat De Vic
Vic01-1999
Skills
- Marketing Strategy & Execution
- Cross-Functional Team Leadership & Development
- Data-Driven Decision
- Making & Analytics
- Budget Management & Resource Allocation
- Profit & Revenue Growth Stakeholder Engagement & Collaboration
- Omni-Channel Marketing & Media Strategy
- Strategic Brand & Campaign Management
Languages
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Timeline
Head of Advertising
KoRo Handels GmbH
08.2024 - 11.2024
Head of Global Marketing & New Channels
Anyfin
05.2022 - 07.2023
Team Lead Market Operations
Media Elements
11.2020 - 03.2022
Head of Commercial Countries
Freenet Digital GmbH
06.2014 - 10.2020
Associate Director Marketing
Jesta Digital
01.2011 - 05.2014
Associate Director Marketing Operations
Fox Mobile Distribution
07.2007 - 12.2010
Country Manager Portugal
Jamba GmbH
11.2005 - 06.2007
Brand Director
SKA Brand Development
11.2001 - 10.2005
Brand Executive
TBWA Portugal
10.1999 - 10.2001
Certificate - Digital Communications Specialist
EBAM
Certification - Product Marketing Leadership
Product Marketing Alliance
MBA - Marketing
Catolica Porto Business School
Post-Degree Certificate - Advance Marketing Program
Catolica Lisbon School of Business & Economics
Bachelor of Science - Business Economics
Universidade Do Minho
Diploma - European Diploma in International Management
Universitat De Vic
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