Summary
Overview
Work History
Education
Skills
Languages
Courses Certifications
Testimonials
Links
Timeline
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Natasha Vorompiova

Natasha Vorompiova

Sterrebeek

Summary

Passionate data analyst who deeply loves data analysis and uses it to help leaders unlock the power of data to make intelligent decisions. Excels at performing data modeling, presenting the results in easy-to-understand dashboards, and conducting insightful data analysis so that the outcomes become predictable and goals are achieved quickly. Thrives on translating numbers into action and producing engaging reporting for senior management to minimize the risk of making a bad decision.

Overview

12
12
years of professional experience

Work History

Customer Success Specialist

Vision Labs
06.2023 - Current
  • Set up Google Tag Manager to track and analyze the performance of direct-response marketing campaigns.
  • Implement and optimize Google Analytics 4 for detailed web analytics, ensuring comprehensive data collection.
  • Create and manage dynamic dashboards for real-time data visualization, facilitating immediate reporting and analysis.
  • Analyze complex data sets to extract key insights, supporting informed and strategic decision-making processes.

Conversion Optimization & Revenue Growth Specialist

Female Entrepreneur Association
11.2013 - Current
  • Gather detailed analytics from funnels and create benchmarks to fine-tune the funnels and campaigns with surgical precision.
  • Translate the results and data into actions to optimize campaigns, funnels, cost per acquisition, and ad spend.
  • Record regular short and to-the-point video updates to highlight the key KPIs to adjust strategy, solve issues, and unstick bottlenecks without losing time or money.

Chief Data Officer

Sigrun
05.2020 - 06.2022
  • Create and optimize the tools and solutions needed to gather and analyze the data to make smart and profitable decisions.
  • Ensure that the data is presented in a clear, concise way to make spotting issues, celebrating wins, and plotting the next steps easy and intuitive.
  • Get answers to questions like who is buying, how long it takes them to buy, and where they're coming from, and devise effective strategies for how to sell more and keep existing clients longer.

Founder & CEO

Systemsrock
11.2011 - Current
  • At Systemsrock I help my clients figure out which half of their marketing dollars is bringing in cash and which half goes to waste so that they are able to make confident, profit-generating decisions.

Education

MBA - International Marketing

Baruch College

BA - Public Relations

Philips College

Skills

  • Strong managerial, communication, and leadership skills
  • Trained to provide insightful data analysis
  • Build dashboards that answer questions instead of piling up data
  • Self-driven and have outstanding work ethics
  • Excellent communication skills
  • Experienced team leader

Languages

English
Russian
Ukrainian
Greek
Dutch, Flemish

Courses Certifications

  • Measurement Marketing Certification, Measurementmarketing.io, 09/2019 - 12/2019
  • Profitable Dashboards, Siavak Analytics, 09/2021 - 11/2021
  • Better Than Data, Mediauthentic, 03/2023

Testimonials

  • Jessica Abel, Autonomous Creative: "Since working with Natasha, I'm able to make decisions about what to double down on, and what to stop doing, based on actual data. It feels like magic! Natasha is such a genius at organizing and presenting data so that the most important metrics grab my attention, and the distracting noise is tucked away from view."
  • Jessica Mehring, Horizon Peak Consulting: "Natasha has an uncanny ability to make data easy to understand and work with. Her dashboards help me make better, faster decisions it's a lifesaver with how quickly my company needs to move! And she always makes me feel like she truly cares about me and my business."
  • Karen Sergeant, Advisory COO for Small Businesses: "Natasha de-mystifies both the data collection process and the meaning behind what's collected. With her dashboards, we finally have the insight to really dial-in feedback, move the needle on productivity, and enjoy the impact on PROFITABILITY."

Links

Website, LinkedIn Profile

Timeline

Customer Success Specialist

Vision Labs
06.2023 - Current

Chief Data Officer

Sigrun
05.2020 - 06.2022

Conversion Optimization & Revenue Growth Specialist

Female Entrepreneur Association
11.2013 - Current

Founder & CEO

Systemsrock
11.2011 - Current

MBA - International Marketing

Baruch College

BA - Public Relations

Philips College
Natasha Vorompiova