Nataliia Ivanova
Le Roeulx
Summary
Certified Salesforce Administrator and Senior Business Analyst with 15+ years in biotech/life sciences. Expert in CRM strategy, Salesforce implementations (Sales Cloud, Service Cloud, CPQ), process optimization, and integrations (including ERP like Dynamics 365 Business Central). Proven Product Owner in owning product roadmaps, managing Agile backlogs, leading Steering Committees, translating business needs into user stories, coordinating external developers, ensuring data integrity, and driving user adoption/training.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Senior Business Analyst/Administrator (Freelance)
Haelterman Group
Ternate
01.2025 - 12.2025
- Owned Salesforce product roadmap and enhancement backlog as Product Owner in Agile sprint-based environment; managed and prioritized product backlog using Agile methodologies.
- Managed Salesforce release processes: prioritized features with business stakeholders, authored and tracked user stories, planned deployments, executed UAT, and handled documentation/communication.
- Implemented advanced Salesforce configurations and evolutions, including custom objects, fields, validation rules, automations, and flows to optimize workflows and business processes.
- Led integration project interfacing Salesforce with ERP (Microsoft Dynamics 365 Business Central), ensuring seamless data flow and support for integrated processes across sales, operations, and finance.
- Set up complete case management processes in Salesforce, including automation, flows, custom objects, and Lightning customizations.
- Led project involving third-party app customizations and integrations (Zapier, OrderBill, Hello Customers), coordinating external developers/contractors for timely delivery.
- Collaborated with stakeholders to prioritize needs, analyze workflows, define as-is/to-be processes, and translate business needs into clear user requirements/stories.
- Led enterprise applications Steering Committee to guide strategic decisions and platform optimizations.
- Managed day-to-day Salesforce administration, including users, data integrity, security, and helpdesk resolution.
- Developed training content and provided support to enhance user adoption and process documentation.
Customer Relationship Manager/Senior Product Owner
Biocartis
Mechelen
01.2014 - 12.2024
- Led Salesforce CRM implementation and ongoing roadmap for Sales/Service teams (EU/US, 200+ users), owning enhancements and ensuring end-to-end process support.
- Managed product backlog and releases end-to-end: defined roadmaps, prioritized features, executed UAT, coordinated changes/communications, and improved forecasting accuracy by 30% via dashboards/KPIs.
- Translated business needs into clear user requirements/stories for customizations, flows, and Lightning features.
- Led enterprise applications Steering Committee to align priorities and oversee governance.
- Partnered cross-functionally with Sales, Marketing, Operations, and Customer Service to align CRM strategy and drive data-driven decisions.
- Managed day-to-day Salesforce administration, including users, data integrity, and data quality best practices.
- Coordinated external developers/contractors for integrations and custom objects.
- Established data governance and training programs, boosting user adoption and report accuracy.
Strategic Performance Manager
GSK Vaccines
Wavre
01.2012 - 01.2014
- Designed and implemented KPI systems improving cross-departmental performance tracking (operations/finance) and data-driven insights.
- Conducted assessments and led workshops to increase engagement and operational efficiency.
Earlier Career – Business Development & Sales
Komatsu, Marubeni
01.1998 - 01.2011
- Supported sales growth, process optimization, and customer engagement across multiple markets.
- Developed strong communication, negotiation, and stakeholder management skills.
Education
Bachelor - Accounting and Business Management
Université Libre De Bruxelles
Brussels01.2011
Master - Classical Languages and Literatures
State Gorlovsky University
Gorlovka, Ukraine01.1997
Skills
- Salesforce: Administration, Sales Cloud, Service Cloud, CPQ, Security, Advanced Configuration (Flows, Custom Objects, Fields, Validation Rules, Automations)
- Product Ownership: Salesforce Product Roadmap, Enhancement Backlog, Backlog Management & Prioritization (Agile Methodologies), User Stories/Requirements
- Integrations & Automation: ERP Interface (Dynamics 365 Business Central), Third-Party Apps (Zapier, OrderBilly, Hello Customers), Customizations & Integrations
- Data & Governance: Data Integrity, Data Quality Best Practices, Data Governance, Analytics & KPIs
- Agile & Delivery: Sprints, Jira, DevOps, UAT, Release Management & Processes, CI/CD
- Collaboration: Stakeholder Engagement at All Levels, Cross-Functional (Sales/Marketing/Operations/Finance), External Developer/Contractor Coordination
- User Adoption: Training & Support to Enhance User Adoption, Change Management, Case Management Processes
Certification
- Salesforce Certified Administrator, Salesforce Academy, 2025
- Microsoft Dynamics CRM 2013 for Power Users, Microsoft U2U, 2014
Languages
- French, C2 (Proficient)
- English, C2 (Proficient)
- Russian, Native
Timeline
Senior Business Analyst/Administrator (Freelance)
Haelterman Group
01.2025 - 12.2025
Customer Relationship Manager/Senior Product Owner
Biocartis
01.2014 - 12.2024
Strategic Performance Manager
GSK Vaccines
01.2012 - 01.2014
Earlier Career – Business Development & Sales
Komatsu, Marubeni
01.1998 - 01.2011
Bachelor - Accounting and Business Management
Université Libre De Bruxelles
Master - Classical Languages and Literatures
State Gorlovsky University