Mohamed Hassan
Brussels
Summary
A driven, determined, and resourceful all-rounder Marketer with extensive expertise in Business & Consumer Marketing, Business Analytics, and Marketing Strategy. Focused on customers and consistently meeting company goals, with demonstrated ability to efficiently handle diverse tasks and a history of managing complex projects & achieving organizational success.
Overview
14
14
years of professional experience
Work History
Market Research Manager
Bridgestone EMEA
01.2022 - Current
- Oversee the Marketing Research Strategy and agenda in EMEA, leading to the successful completion of over 20 research projects in collaboration with various Business units.
- Provided guidance and support to a variety of teams to define and fulfill their market intelligence needs: pinpointing information deficiencies, acquiring new data sources, outlining research goals, interpreting data, and transforming findings to clear market actions.
- Assisted the different stakeholders in understanding their target audience better with detailed segmentation analysis
- Established a comprehensive external data strategy with multiple enhancements to improve data adoption and utilization.
- Continuously design and executed end-to-end Data Analytics projects, both in-house and in collab with externally partners.
- Utilized advanced statistical techniques to analyze complex data sets, revealing key patterns and trends.
- Strengthened brand positioning by identifying gaps in the competitive landscape through thorough assessments.
- Collaborated with marketing teams to develop targeted campaigns based on research findings.
- Facilitated data-driven decision making within the organization using actionable market intelligence derived from various sources.
- Continuously refined research processes through regular evaluation, feedback, and adjustment efforts.
- Enhanced team productivity by implementing project management best practices for efficient workflow management.
- Evaluated new market opportunities by conducting feasibility studies and assessing potential risks/rewards.
Business Analysis & Insights Manager
Samsonite Europe
01.2020 - 01.2022
- Oversaw the reporting, business analysis, and performance evaluation for the different brands and channels.
- Explored, analyzed, visualized, and communicated existing market trends while underlining its business implications.
- Brough numerous strategic recommendations to Commercial, Marketing, and senior management teams based on solid BI insights.
- Led the optimization of various operational processes such as demand forecasting, price setting, and PLC evaluation.
- Served as the primary contact for all business analysis inquiries and as the expert in Consumer and Industry research.
- Collaborated with product management teams to incorporate consumer insights into product development plans, supporting successful launches.
- Established strong working relationships with external research partners, ensuring seamless execution of projects and timely delivery of results.
- Developed actionable insights for business growth through in-depth competitor benchmarking and trend identification.
- Proactively identified risks associated with proposed initiatives by evaluating potential impact on revenue generation.
- Delivered compelling presentations that translated complex data sets into easily understandable narratives for non-technical audiences.
- Created custom dashboards for monitoring of key metrics, increasing visibility into business performance for stakeholders at all levels.
- Optimized data visualization tools, enabling better communication of complex insights to stakeholders.
- Mentored junior team members in best practices for analyzing large datasets, enhancing overall analytical capabilities within the organization.
- Defined clear targets and objectives and communicated to other team members.
Marketing Analyst
Samsonite Europe
07.2018 - 12.2019
- Redesigned and implemented an improved the Business Intel & reporting configuration (utilizing Microsoft Power BI)
- Developed new KPIs to enhance stakeholders' and decision makers' comprehension of various aspects of business performance.
- Facilitated developing new pricing strategies, developed monitoring dashboards for pricing performance, and pinpointed fresh pricing prospects to boost profitability.
- Led multiple in-depth analyses at product & channel levels, creating compelling insights while drawing conclusions on key performance drivers.
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
Product & Trade Marketing Manager
Fritz Schur Consumer Products A/S (FMCG)
09.2016 - 03.2018
- Responsible for managing the product portfolio, including range development, targeting plans, and executing campaigns.
- Devised suitable pricing levels for various categories and negotiated buying prices and terms to align with gross margin objectives.
- Established product positioning through customer mapping and competitive analysis.
- Defined unique selling propositions, detailed functional specifications, and quality targets for products.
- Monitored market trends and projected market size to identify development opportunities.
- Managed supplier relationships and provided input on product and operational requirements.
- Successfully reduced logistical costs for the disposables category by 25%, lowering the average cost by 30% in 2017.
- Conducted comprehensive market research to identify emerging trends and identify consumer prefrences.
Trade Marketing Assistant
Fritz Schur Consumer Products A/S (FMCG)
02.2016 - 08.2016
- Assisted business managers by providing essential product information, price plans, and creating presentations.
- Organized and managed logistics operations.
- Collaborated on designing and implementing in-store displays and planograms.
- Provided support during industry events such as trade shows, maximizing brand exposure and networking opportunities.
- Identified new channels for distribution by researching emerging market trends and competitor offerings.
- Optimized product assortment by conducting regular store audits and making recommendations based on findings.
Project Coordinator
Fritz Schur Consumer Products A/S (FMCG)
08.2015 - 01.2016
- Designed and carried out the Market research in Sweden, Norway, Finland.
- Worked extensively on defining the Marketing channel strategy.
- Helped in creating the category pricing plans.
- Was in charge of the product portfolio and assortment planning.
- Lead the ideation and execution of promotional content.
Merchandising Coordinator
Raya Trade (Retail)
10.2012 - 08.2014
- Managed and monitored stock levels, and controlled the demand planning & forecasting.
- Monitored price fluctuations, and co-planned pricing plans.
- Investigated sales trends and prepared sales reports.
- Managed supplier relations with a pool of more than 14 local supplier.
- Co-created & planned new promotional campaigns.
- Negotiated favorable terms with suppliers, reducing costs while maintaining quality standards.
- Co-managed in store merchandising products in several stores.
- Successfully managed multiple consumer electronics global brands (e.g SONY, APPLE, SAMSUNG, DELL, ASUS, etc).
- Boosted the turnovers of the SONY handsets category by 50%.
- Analyzed sales data to identify trends and opportunities for growth within product categories.
- Streamlined inventory management processes for better stock control and drove the reduction of depreciated items.
Soldier
Military Forces
01.2011 - 03.2012
- Served in third army engineering division (Suez, Egypt)
Education
Post Grad Studies - Data Analytics & Big data
KU Leuven
Belgium09-2022
MSc. - Marketing
Aarhus University
DenmarkBSc. - Management Science (Banking Major)
Sadat Academy
Skills
- Microsoft Power BI
- SQL
- R
- SAP BI/BW
- Oracle business suite
- Microsoft dynamics AX
- SPSS
- SAS
- Scrum
- Primary Research
Websites
Languages
English
French
Arabic
Personality
Outgoing, relaxed, and compassionate. I enjoy having a good time at work, and I help my colleagues to have an easy time as well, while ensuring that we are being analytical and unbiased in tackling the issues we face. I am an avid reader of Psychology, which has shaped my way of engaging and generally in my relationships with others. In my free time, I like to do sports, dance, enjoy a motorcycle ride, or travel somewhere sunny
Timeline
Market Research Manager
Bridgestone EMEA
01.2022 - Current
Business Analysis & Insights Manager
Samsonite Europe
01.2020 - 01.2022
Marketing Analyst
Samsonite Europe
07.2018 - 12.2019
Product & Trade Marketing Manager
Fritz Schur Consumer Products A/S (FMCG)
09.2016 - 03.2018
Trade Marketing Assistant
Fritz Schur Consumer Products A/S (FMCG)
02.2016 - 08.2016
Project Coordinator
Fritz Schur Consumer Products A/S (FMCG)
08.2015 - 01.2016
Merchandising Coordinator
Raya Trade (Retail)
10.2012 - 08.2014
Soldier
Military Forces
01.2011 - 03.2012
Post Grad Studies - Data Analytics & Big data
KU Leuven
MSc. - Marketing
Aarhus University
BSc. - Management Science (Banking Major)
Sadat Academy
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