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Michal Jastrzebski
Marketing & Brand Manager
Berlin
Summary
Hello there! I am a friendly and enthusiastic marketing professional with 10 years of experience in gaming industry. Seasoned in adapting marketing strategies for different regions and optimizing customer acquisition and retention strategies. I have a passion for the gaming industry and have worked as a Social Media Manager in gaming agency and Community Manager for Wargaming.net, where I organized events and campaigns for new and existing players. Later on I advanced to a Marketing Manager position for World of Warships, promoting the game in Baltics, NL, UK and Nordics, as well as working with museums, armies, and influencers. I am excited to continue my career in marketing and bring my skills and experience to new challenges. Currently I am a Results-driven Associate Brand Manager who develops and implements successful marketing plans and brand strategies. Utilizes insights to develop creative strategies that drive players loyalty and brand recognition at Riot Games.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Associate Brand Manager
Riot Games
09.2023 - Current
- Spearheaded successful collaborations with influencers, resulting in increased brand exposure and positive endorsements.
- Developed strong relationships with key partners, driving brand loyalty.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Created and managed budgets to maximize brand reach and engagement.
- Devised content strategy to effectively engage target audiences.
- Researched and identified new opportunities for product and brand development.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
- Fostered strong relationships with vendors, negotiating favorable terms while maintaining high-quality standards for deliverables.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed budgets and timelines for multiple projects, ensuring on-time delivery of high-quality marketing materials.
- Maximized audience engagement with regular interactions via live streams, comments, and social media platforms.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Demonstrated creativity and innovation by experimenting with new video formats, styles, or topics that attracted new viewers and increased overall channel engagement.
- Increased audience engagement by consistently producing high-quality, relevant content based on trending topics and viewer interests.
- Established a recognizable and consistent branding across all aspects of the YouTube channel, including video style, thumbnails, and social media presence.
Marketing Manager for World of Warships
Wargaming.net
03.2020 - Current
- Optimized customer acquisition, retention, and winback strategies for markets, and supported the Business Development department in building partnerships and cross-marketing activities
- Successfully increased the MAU of Dutch audience, collaborating with Ministry of Defense, Marine Museum in Den Helder, City Marketing of Den Helder, Armed and Navy forces, and initiating introduction of first Dutch ships into the game
- Organized marketing activities like influencer involvement and regional advertising, increasing presence during promotional events by 200%, and positioning ourselves among one of the most technology advanced armies in the world
- Sponsored and dominated the placement of the Asset Corsa Tournament organized by Eurosport TV channel in Poland, producing it right after the most viewed ski jumping tournament in Poland
- Requested and coordinated production of many banners, videos, trailers, sound advertisements, gifs, wallpapers, merchandise, gaming equipment, event booths, electronic equipment, displays, outdoor ads, landing pages, content pages, articles, OBS scenes
- Managed creation of marketing campaigns from the planning, executing, creative and legal perspective, working with all needed departments within the company
- Created reports of work based on the short-term goals, long-term goals, retention, ROI, operating on various types of budgets from small campaigns to those worth hundreds of thousands
- Constantly analyzed the funnel and looked for new ways to improve it, working closely with the BI department to create a dashboard map of most probable to penetrate city level markets
- Adjusted to the changing YouTube environment while requesting sponsored and dedicated videos
- Worked closely with rising stars of PL YouTube that started working with us and ended as shining beacons of pop culture and gaming scenes
- Organized and designed booths based on my requirements for Poznań Game Arena, which won the prize for "The Most Customer Friendly Booth"
- Invited as a lecturer to the Poznan's University of Economics as a guest speaker
- Contacted media agencies, influencer agencies, digital etc
- Daily
- Onboarded dozens of employees and led some of them to the positions they are holding within WG structure.
Community Manager
Wargaming.net
12.2015 - 02.2020
- Managed the Polish community of World of Warships and other products and led a team of Community Coordinators
- Attended Wargaming events in person and interacted with players
- Maintained contact with established community influencers and monitored forums and other channels to gauge the mood, demands, and general feedback of our player community
- Gathered and directed game feedback to game developers
- Planned, organized, and executed offline events
- Executing community contests
- Provided ad hoc translations
- Sharing tasks with the Customer Service Team.
Social Media Specialist
EntryMedia Sp. z o.o
01.2014 - 11.2015
- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generated, edited, published, and shared daily content
- Set up and optimized company pages within each platform to increase the visibility of the company's social content
- Created editorial calendars and syndication schedules
- Continuously improved by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acted on the information
- Collaborated with other departments
- Moderated forums and chats, initiated conversation through forums, Twitter, and postings, and prepared status reports on social media efforts and success rates.
Junior Conversion Optimization Specialist
Cogision (Usability Tools)
09.2013 - 09.2014
- Increased the value of conversion and the value of ongoing contracts
- Supported the development team and user experience designers
- Gathered information about customer needs and provided recommendations on how to improve them
- Developed and tested marketing messages, product descriptions, calls to action, page layout, mockups, graphics, and flow on social media channels
- Planned marketing activities and conducted A/B and MVT tests.
Education
English Language
WSJO Poznań
Poland2012
International Relations And Affairs
Collegium Da Vinci
Poland2015
Skills
Data Analysis
Training and Development
Cross-departmental Alignment
Market Research Analysis
Brand Development
Brand positioning
Problem-solving aptitude
B2C Marketing
Data Analytics
CRM Management
Budgeting and Allocation
Creative Direction
Social Media Marketing
Event Coordination
Interests
Timeline
Associate Brand Manager
Riot Games
09.2023 - Current
Marketing Manager for World of Warships
Wargaming.net
03.2020 - Current
Community Manager
Wargaming.net
12.2015 - 02.2020
Social Media Specialist
EntryMedia Sp. z o.o
01.2014 - 11.2015
Junior Conversion Optimization Specialist
Cogision (Usability Tools)
09.2013 - 09.2014
English Language
WSJO Poznań
International Relations And Affairs
Collegium Da Vinci