Melisa Pattabanoğlu
Social Media And Influencer Marketing Manager & Content Strategist
Berlin
Summary
Creative Social Media Manager and Digital Marketeer experienced in managing social media channels accordingly to the brand marketing communication strategies. Proactive and hardworking individual talented in strategic planning of the contents and social marketing evaluation. Skilled in assessing and improving account performance and audience engagement. Successful in growing audiences, extending branding and launching initiatives using multi-platform approaches. Possesses solid understanding of social media trends and platforms, adept at content creation and audience engagement. Committed to driving brand awareness and fostering online communities. Good communication skills, able to work in groups and individually, adaptable, quick learner, adaptability to fast-paced environment, positive.
Overview
5
5
years of professional experience
1
1
year of post-secondary education
1
1
Certification
3
3
Languages
Work History
Marketing Communication & Social Media Manager
Ford Motor Company
08.2022 - 02.2024
- Worked in marketing communications team to manage multiple social media accounts and various social media strategies to increase brand awareness and engagement. Monitored analytics to track success of social media efforts.
- Collaborated with marketing team members to create cohesive user base by promoting brand awareness and launching key marketing efforts.
- Managing social and TV productions with agencies to create storyboard and do shootings with production companies according to product needs. Handling all production related topics.
- Coordinated Influencer, Celebrity and media partnerships, leveraging their reach to expand brand visibility. Making ROI tables and carbon personas.
- Strategically planned, implemented and monitored brand's social media content and campaigns using complex content matrix.
- Reported regularly on key performance indicators KPIs related to social media efforts. Tracked customer engagement and feedback to optimize social media strategies. Created benchmarks for measuring impact of social media programs to analyze and report on effectiveness of campaigns. Developed comprehensive data analytics to show performance marketing and media results.
- Maintained current social media trends through attending professional conferences and trafficked advertisements to target audience using specific algorithms for focused exposure.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple social platforms. Engaged social media audience by collaborating with graphic designers to develop viral content.
- Provided content support at events, including social media engagement before, during and after the event.
- Created customized marketing materials to increase product awareness. Created content strategies for digital media.
- Organize Online / Offline media strategy plannings such as advertisements on TV. Established relationships with influencers for promotional opportunities. Maintained consistent brand voice throughout all digital communications.
- Developed crisis management strategies, responding appropriately with targeted messaging and handling all social moderations for DMs and comments etc.
Digital Content Specialist
Medeam for KLM Royal Dutch Airlines / Air France
06.2020 - 06.2022
- Handling transversal team work
- Such as Social Media & Banner Support team which includes; social media advertising with commerce team and the agency, campaign preparation and performance evaluation/marketing, digital marketing, programmatic display, using Facebook Business Manager as well as relevant tools such as Smartly
- Providing E-commerce services over 70 countries
- Involving; Content Management, Online Campaigns, CRM & Incident Management using Salesforce, Social Media and Programmatic Display Channel, Customer Experience, BI/Data Development & Analytics, Programming, Web Development, Automation, SEO, Affiliation
- Successfully launched offline and online consumer targeting and marketing strategy
- Collaborated with search engine shopping specialists to place marketing content in desired online locations
- Displayed positive, professional, friendly and high-energy willingness to assist customers
Digital Content Associate
Medeam for KLM Royal Dutch Airlines / Air France
09.2018 - 06.2020
- Providing E-commerce services to AIR FRANCE - KLM Royal Dutch Airlines departments, establishments and partners: Delta, SkyTeam, Transavia
- Including local & global web content management and e-mail marketing, campaign management, Social Media and Programmatic Display Channel, online solutions, CRM & Incident Management strategy, affiliation, Online Campaigns, CRM & Incident Management
- Managing AFKL (Air France and KLM) customers, coordinating and leading transversal team work, arranging meeting with third parties and customers, preparing plannings for the campaign schedules
- Supervising work of contracted employees to keep on task for timely completion
- Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability
- Identified target audiences to analyze characteristics, behavior and media habits
- Implemented strategies and tactics to grow followers on social media channels
Education
MBA - Digital Marketing
Berlin School of Business And Innovation
Berlin, Germany 05.2024 - Current
Bachelor of Arts (B.A.) - Italian Language and Literature
Istanbul University
Istanbul, TurkeySkills
- Creative Thinking
- Time Management
- Community Management
- Performance Metrics
- Social Media Strategy
- Paid Advertising
- Multimedia Production
- Cross-Functional Collaboration
- Teamwork Abilities
- Campaign Management
- Influencer Marketing
- Audience Targeting
- Brand Awareness
- Market Research
- Content Development
- Digital Media
- Positive Attitude
- Excellent Multitasking
- Strategic Planning
- Teamwork and Collaboration
- Public Speaking
- Relationship Building
- Organizational Skills
- Effective Communication
- Online marketing strategies
Certification
Columbia Business School - Digital Marketing
Learning languages, reading, social media, fitness and heavy-lifting, movies
I know Italian, English in advanced level and I'm native in Turkish. Currently learning German. I studied literature so I love to read novels in different languages. I'm a fitness person I love to take care of my body and my soul by doing lifting and sports.
Timeline
Columbia Business School - Digital Marketing
09-2024
MBA - Digital Marketing
Berlin School of Business And Innovation
05.2024 - Current
Marketing Communication & Social Media Manager
Ford Motor Company
08.2022 - 02.2024
Digital Content Specialist
Medeam for KLM Royal Dutch Airlines / Air France
06.2020 - 06.2022
Digital Content Associate
Medeam for KLM Royal Dutch Airlines / Air France
09.2018 - 06.2020
Bachelor of Arts (B.A.) - Italian Language and Literature
Istanbul University
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