MARTA POHRIB

Currently managing all commercial function of 14 brands under Estée Lauder company portfolio. Head of Commercial Sales and Retail operations.

In charge of Sales, Profitability, Category Mix, Custom Marketing Campaigns, Communication, Forecasting, Logistical and Financial aspects for the allocated clients, both for branded and retail brand business in all channels.

• Double digit business growth though effective negotiations of yearly agreements, trade marketing plans, assortment, and promotions in line with Essity objectives
• Successful communication with the sales force team leading to strong locally implemented actions o Thriving cross-team collaboration with proven results in client activations
• 2016-2023: Branded business Net Sales +21% above target
• 2016-2023: Started direct deliveries for Private Label business and delivered Net Sales above target
• 2019 - 2023: Signed a commercial agreement for a permanent listing in a new HD client, overdelivered in NS
• 2016-2018: Efficiently cooperate with distributors' management for e-comm projects

• Provided support for annual negotiation of commercial contracts and ensured effective implementation and roll-out of commercial agreements;
• Efficient forecasting for key performance indicators for Metro Post: sales, profit, number of customers, lift effect;
• Assortment review based on customer led category management; assortment adjustments, listings/de listings, managed the shelf space, stock clearance;
• Defined the strategy for seasonal assortment and negotiated with the suppliers the terms of prices, delivery and promotions;