Maria Marmolejo
Brussel
Summary
Experienced brand and marketing professional with proven skills in project management, team building, stakeholder relations, and campaign optimization. I've created cross-functional teams while cultivating key stakeholder relationships and overseeing marketing & brand initiatives to drive brand awareness & growth. I've shaped & led brand and marketing multicultural operations in multinational fintech companies as well as technological, e-commerce, health, and more.
Overview
15
15
years of professional experience
Work History
Senior Brand Manager- Brand Creative Lead
Western Union
Brussel
06.2021 - Current
- Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
- Managed the creative process from concept to completion, ensuring projects met all milestones, budgets, and quality standards.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
- Managed a creative team of writers, artists, designers, and project managers with a hands-on approach to accomplish daily work and special projects.
- Successfully led the creation of the Americas team by implementing effective talent management strategies including hiring procedures, role clarifications, guideline establishment, and standard key metric formulation.
- Provided brand identity guidance for various channels such as web, mobile, and retail outlets.
- Collaborated with cross-functional teams to ensure successful execution of brand initiatives.
- Advocated for the importance of design thinking and user experience in developing products and services, influencing region-wide strategies.
- Developed guidelines and processes related to creative operations ensuring efficient workflow management.
Global Marketing Account Manager
Amazon
San Jose
12.2020 - 06.2021
- Developed innovative marketing and branding strategies to increase visibility for high-value sellers.
- Partnered with key external and internal stakeholders to effectively collaborate and grow regional business.
- Pioneered market and data research analysis to enhance understanding of Amazon products and consumers for improved campaign performance and bottom line results.
- Successfully chaired the 'Renewed' projects in Oceania as a new business model in the region.
Marketing & Brand Manager
Consultant
San Jose
06.2017 - 11.2020
- Pioneered new agency services for clients, developing their brand and marketing strategies.
- Developed and implemented marketing campaigns to promote brand awareness, as well as new product launches, from concept to execution. Including market research, logo development, brand book development, website, and multimedia marketing strategy.
- Launched digital marketing strategies through organic and paid media campaigns to build brand awareness through key social media outlets.
- Developed creative briefs outlining project objectives and deliverables for designers and copywriters.
- Conducted market research to identify potential customers and assess competitor activity.
Marketing & Sales Manager
Herbalife
San Jose
08.2009 - 06.2016
- Led the brand's regional launch and expanded into 7 new markets, resulting in sales growth of over 250% from 2009-2016.
- Successfully elevated marketing initiatives, strengthened brand presence and bolstered public relations utilizing a multi-million dollar budget allocation.
- Drove the successful introduction of 100+ new product lines in Central America. Oversaw activities ranging from product research and market analysis to brand positioning studies and implementation of comprehensive marketing strategies.
- Developed media presence regionally, generating over 1,500 annual media mentions across top-tier outlets through organic tactics.
- Established a strong presence for the brand at key medical and nutritional conferences, with an audience of more than 9,000.
- Developed and implemented a comprehensive sports sponsorship strategy for over 50 sponsorships, encompassing national soccer teams, Olympic teams, individual athletes, and sporting events.
- Organized and managed numerous regional events with significant attendance for product launches and training sessions.
Education
MBA - Business Administration With Emphasis in Marketing
Universidad Latinoamericana De Ciencia Y Tech
San Jose, Costa Rica08-2009
BBA - International Business
Universidad Latinoamericana De Ciencia Y Tech
San Jose, Costa Rica06-2004
Skills
- Brand awareness
- Brand-building strategies
- Creative & innovative thinker
- Curious & critical thinker
- Problem solver
- Digital & traditional marketing
- Advertising & public relations
- Project & operations management
- Corporate communications
- Product Launches
- Operations planning
- Team leadership
Affiliations
- Founded a CASA Herbalife in Panama. Focused on child nutrition, education & support of underprivileged children.
Accomplishments
- Awarded Top Global Marketing campaign - Herbalife.
References
References available upon request.
Languages
English
First Language
Spanish
Proficient (C2)
C2
Dutch
Intermediate (B1)
B1
Italian
Elementary (A2)
A2
Citizenship
Italian
Timeline
Senior Brand Manager- Brand Creative Lead
Western Union
06.2021 - Current
Global Marketing Account Manager
Amazon
12.2020 - 06.2021
Marketing & Brand Manager
Consultant
06.2017 - 11.2020
Marketing & Sales Manager
Herbalife
08.2009 - 06.2016
MBA - Business Administration With Emphasis in Marketing
Universidad Latinoamericana De Ciencia Y Tech
BBA - International Business
Universidad Latinoamericana De Ciencia Y Tech
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