MAIWENN QUERE

Pilot Women's product strategy for the European market across all channels.

Collaborate with senior leadership to set long-term objectives and strategy for the Brand.

Implement global brand strategy to Europe and identify product opportunities to support market share growth.

Management of 7 team members.

Lead Women Tops strategy for Europe and drive levi.com channel product strategy.

Analyze market trends and product positioning to support assortment decision and achieve targets across channels.

Close collaboration with the Global merchandising team to brief product needs to support Women's tops growth strategy.

Lead our levi.com consumer journey to increase our loyal fan base and channel growth target.

WT share +2ppt vs LY

Levi.com: DD growth vs LY

In charge of Men Bottom line for European Markets. Analyzed market trends, sales & competitor data to inform product positioning and assortment decisions. Close collaboration with Global team to insure product brief go live for all channels.

+4% revenue growth (36% of Total apparel European Business)

Management of the women product strategy for south European markets.

Developed and implemented merchandising strategies to increase sales and profits.

Identify local product opportunities & adapt the global Brand Strategy to South European markets.

Results: Turnover Growth + 21% (41 M€)

Volume Growth + 19% (890 KU)

Women MS Growth +10 points

Developed and implemented brand-specific sales strategies to increase womenswear line on the French Market, including a strong collaboration on the product brief.

+15% (20M€)

Management of Hilfiger Denim Line - WHS channel France

Developed and implemented sales & product strategies to maximize productivity and profitability.

Managed a team of 6 members in the division.

+ 15% (18 M€)

Developed and implemented strategic business plans to identify market opportunities, increase sales & maximize profits. UK & France.

UK +307%, FR +11%

Distribution: UK +400%, FR +5%.

Development of the Women line -WHS channel - North West France.

+106% (2.2 M€)

Distribution +80% (110 C)