Maaike Louise Fontein
Rotterdam
Summary
Marketing professional well-versed in brand building, development and strategic planning. Known for driving successful campaigns that align that break through the clutter and foster brand loyalty. Focuses on collaborative efforts and results-driven projects. Skilled in winning others over, creative direction, and communication.
Overview
7
7
years of professional experience
Work History
Brand Manager Home Care NL
Unilever
07.2021 - Current
- Developing brand strategies and full-funnel marketing campaigns
- Leading multi-year product innovation & renovations
- Full P&L ownership of the machine dishwash category
Jr. Brand Building Manager Home Care NL
Unilever
11.2020 - 07.2021
3rd rotation in the Unilever Future Leaders Programme
- Develop the brand strategy for cleaners in BENL
- Develop marketing campaigns
- Lead product innovations
Jr. Brand Development Manager Seventh Generation EU
Unilever
05.2019 - 11.2020
2nd rotation in the Unilever Future Leaders Programme
- Lead the innovation and renovation roadmap
- Lead the gross margin improvement roadmap
- Development of assets for local markets
Jr. Brand Building Manager Rexona NL
Unilever
11.2018 - 05.2019
1st rotation in the Unilever Future Leaders Programme
- Ownership of Rexona in NL
- Delivery of Rexona innovation roadmap
- New product development (launch of Zwitsal Deodorant)
Jr. Brand Building Manager Dove Masterbrand NL
Unilever
05.2018 - 11.2018
1st rotation in the Unilever Future Leaders Programme
- Lead and develop the Dove Self Esteem Project
- Delivery of Dove Masterbrand communication plan
Allround intern public relations
So PR
05.2017 - 11.2017
- Analyse customer needs
- Develop press releases
- Organise events
- Maintain social media
Education
Msc. - Economics- & Consumer psychology
Leiden University
11.2017
Minor - Influencing People: Psychology and Practice
Rotterdam School of Management – Erasmus University
10.2016
Bsc. - Organizational psychology
Erasmus University Rotterdam
07.2016
Atheneum (VWO) - Economie & Maatschappij
Develsteincollege Christelijke Scholengemeenschap Zwijndrecht
07.2013
Skills
- Brand Strategy development
- Performance monitoring
- Marketing campaigns
- Partnership building
- Media planning
Websites
Languages
- Dutch: Native
- English: Fluent, Certificate of Proficiency in English (Cambridge CPE)
Personal Information
- Place of Birth: Dordrecht
- Date of Birth: 12/27/95
- Nationality: Dutch
Timeline
Brand Manager Home Care NL
Unilever
07.2021 - Current
Jr. Brand Building Manager Home Care NL
Unilever
11.2020 - 07.2021
Jr. Brand Development Manager Seventh Generation EU
Unilever
05.2019 - 11.2020
Jr. Brand Building Manager Rexona NL
Unilever
11.2018 - 05.2019
Jr. Brand Building Manager Dove Masterbrand NL
Unilever
05.2018 - 11.2018
Allround intern public relations
So PR
05.2017 - 11.2017
Minor - Influencing People: Psychology and Practice
Rotterdam School of Management – Erasmus University
Bsc. - Organizational psychology
Erasmus University Rotterdam
Atheneum (VWO) - Economie & Maatschappij
Develsteincollege Christelijke Scholengemeenschap Zwijndrecht
Msc. - Economics- & Consumer psychology
Leiden University
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