Lyna Kakopande Yakete

• As a Strategic Marketing Consultant, I conducted market research and reporting that identified key business opportunities in rubber and sustainability, contributing to a projected 20% growth in new market engagement.
• Collaborated with R&D to assess product innovations, translating technical insights to support a 15% increase in product alignment with customer needs.
• Led internal communication strategies for Ambition 2030, organizing team-building and leadership workshops to improve team cohesion.
• Coordinated with external marketing agencies to strengthen internal branding, to result in an estimated 30% increase in employee engagement with brand initiatives.

• As an Assistant Project Manager at Amiens Métropole, a public sector organization, I played a pivotal role in the planning and execution of the Identity Festival (Diversification), a large-scale cultural event attended by approximately 3,000 people.
• Building on my previous success as an Event Coordinator, I was responsible for strategic project reflection and updates to align with event objectives.
• My role included managing and supervising volunteer teams and ensuring seamless logistics tracking.
• I collaborated closely with public and private cultural institutions to drive project goals and ensure successful outcomes, leveraging my expertise to oversee every project detail with precision and dedication.

During this work experience, my role was divided into two key areas: Supply Chain Management and Digital Marketing. Each required a unique set of skills to ensure the successful execution of event logistics and the development of a strategic social media presence.

Supply Chain Lead

Focused on the operational side of events, I managed logistics and tracked orders to ensure every element was delivered on time and met quality standards. My work in this area supported the seamless execution of each event.

• Oversaw logistics and order tracking for event coordination, ensuring timely delivery and efficient operations.

Digital Marketing

Developed and implemented a social media marketing strategy to maximize event visibility and engagement. Additionally, I researched and established strategic partnerships to enhance the event's reach and impact.

• Created and executed a social media marketing strategy to drive awareness and engagement.
• Conducted partnership outreach and strategy, identifying and securing valuable collaborations.