Produced fashion shows in Melbourne and Paris to enhance brand visibility.
Negotiated with vendors on availability, specifications, delivery deadlines, and pricing.
Achieved cost and aesthetic goals for seasonal fabric palettes through effective planning.
Suggested style and merchandising strategies based on current data and market trends.
Managed vendor performance to maximize profitability and meet financial objectives.
Tracked ad preparation and sales results by following up with vendors and distribution centers.
Boosted website traffic by 75% through integrated social media and website strategies.
Communicated product offerings effectively to generate new business with hotels in Australia.