Leentje Chavatte
Ghent
Summary
Customer-focused and industry-savvy leader who leverages digital, data, and technology to design and implement strategies that deliver results and value for stakeholders | International | Microsoft Alumni
Industrious Marketing Specialist offering 20+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
2
2
years of professional experience
Work History
Marketing Strategy Lead, Manufacturing
Microsoft
08.2022 - 04.2023
- Created and launched 360° strategy and Go To Market plan to empower Western European Automotive and Manufacturing customers in their digital transformation and sustainability trajectory.
- Coached and advised local teams on next actions based on specific European market opportunities, regulations and investment prioritization of customers so technology can become effective enabler.
- Presented insights and learnings to senior leadership team and corporate headquarters on how to enhance and customize our reporting/metrics, go to market and increase opportunities and eventually revenue.
- Owned and reported on industry cloud business results and metrics, using data and feedback to improve continuously.
- Showcase proven track record and value of solutions by sharing customer success stories through various channels to inspire and support other customers.
- Strategic collaboration with internal and external stakeholders to advise and improve on strategy execution and support local industry partnerships and successes.
- Challenged internal industry communities to enhance go to market and customer centric approach by sharing best practices and learnings.
Sr Integrated Marketing Lead, CommercialIndustries
Microsoft
07.2021 - 08.2022
- Created and launched first integrated industry plan in WE, fostering cross-industry collaboration and alignment with all commercial industry leads and stakeholders.
- Build and led cross-functional Industry v-team and built strong rapport with leadership team and corporate headquarters as industry marketing expert.
- Grew and coached Industry Marketing Community across WE and represented it in quarterly reviews with corporate headquarters, promoting culture of learning and sharing.
- Aligned industry marketing strategy and execution with subsidiaries and communications, boosting consistency and impact.
- Customized industry reporting on various metrics, delivering valuable data and insights for decision making.
- Shared learnings and insights to optimize industry marketing approach and ensure alignment and handover with sales, enhancing efficiency and effectiveness.
- Managed budget for industry marketing activities, optimizing resource allocation and utilization.
Education
Master of Business Informatics -
Usability Design
KU Leuven06.2006
Master of Commercial Sciences - Marketing Management
Economische Hogeschool
Brussels09.2000
Master of Commercial Sciences - International Relations
Economische Hogeschool Sint Aloysius
Brussels09.1999
Skills
- G-Suite
- Problem-Solving
- Active Listening
- Excellent Communication
- Team mentoring
- Planning and Coordination
- Decision-Making
- Self-Motivated
- Analytical and Critical Thinking
- Cultural Awareness
Languages
Dutch
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
References
Signe Toftegaard Moller
Integrated Marketing Lead
Additional Information
Linkedin (2) Leentje Chavatte | LinkedIn
Timeline
Marketing Strategy Lead, Manufacturing
Microsoft
08.2022 - 04.2023
Sr Integrated Marketing Lead, CommercialIndustries
Microsoft
07.2021 - 08.2022
Master of Business Informatics -
Usability Design
Master of Commercial Sciences - Marketing Management
Economische Hogeschool
Master of Commercial Sciences - International Relations
Economische Hogeschool Sint Aloysius
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