Laurent Michel Petit
Watermael-Boitsfort
Summary
Strategic, impact-oriented executive with a proven history of spearheading transformation, fostering growth, and implementing go-to-market strategies. Proficient in coordinating cross-functional teams, navigating intricate stakeholder landscapes, and actualizing ambitious and outcome-focused objectives. Melds strategic insight, operational proficiency, and customer-centered innovation to establish enduring competitive edges.
Overview
24
24
years of professional experience
Work History
CCO
Unifiber
07.2021 - Current
- Company Overview: Pioneering founding member of Unifiber, a key player in launching and growing a dark fiber network connecting 600,000 households across Wallonia.
- In charge of a yearly budget of 7Mio€ (4,3Mio€ OPEX and 2,7Mio€ CAPEX) and overseeing with the management team a total deployment budget of ~400Mio€ for the first phase of the project.
- Actively contributed to structuring the company and defining the commercial strategy as part of the executive team.
- Shaped public positioning through Public Affairs, stakeholder engagement, and BIPT regulatory alignment (+60 communes).
- Designed and rolled out brand communication, corporate website, and digital presence.
- Build and developed the Wholesale (indirect) channel for consumer and business markets, driving market access, revenue streams, and partnerships (+380 Mio€).
- Established quality standards, led field operation audits, and ensured regulatory and security compliance (20 communes, 7 field auditors).
- Drove innovation by fostering ideation, launching strategic initiatives, and mobilizing teams toward ambitious goals (+300KHP, 150KHCA, +50KHCR, +10KHC).
- Recognized for visionary leadership, high ambition, curiosity, and the ability to build trust while delivering transformative results.
FTTX Ventures Program Director
Eurofiber Group
06.2021 - 07.2021
- Played a key role in setting up the company structure for Unifiber, preparing the launch phase and building the initial CCO team.
- Translated the Shareholder Agreement into actionable activities and operational plans.
- Led the preparation for company creation, including governance, processes, and initial frameworks.
- Recruited and onboarded the first commercial team profiles to support go-to-market execution.
- Established the foundation for commercial relationships with customers, based on the commercial agreement.
Senior Sales Manager Vertical Growth
Proximus
02.2020 - 06.2021
- Sales lead of a team of 7 corporate account managers, covering Media, Healthcare and Public sector.
- Facilitated the training and coaching on account management, account strategy, and business development.
- Responsible for the budget of +50Mio€ and financial forecasts.
- Development of a strategic and tactical plans to drive new revenue streams and maintain existing business lines.
- Manager commercial strategy and team leadership across new vertical markets.
- Business and budget planning.
- Improved sales profitability, forecasting accuracy and account development.
- Strengthened stakeholder and customer relationships to secure sustained growth.
Sales Manager Regional Government
Proximus
02.2020 - 06.2021
- Sales manager of a team of 14 corporate account managers, in charge of Cities, Communes and Regional institutions.
- Development of new/strategic partnerships.
- Rethink the sales strategy and business partners.
- Board member of 'Futurocité'.
- Maintain contacts with all the stakeholders of Digital Wallonia, Political Cabinets and Bourgemestres of major Cities and Communes.
- Responsible for the budget of +45Mio€ and financial forecasts.
- Managed a high-performing sales team aligned with company strategic shifts.
- Oversaw business and budget planning.
- Enhanced sales performance, profitability and forecasting precision.
- Advanced account development and strengthened customer partnerships.
Sales Lead Public Sector
NTT Group (Dimension Data)
10.2016 - 02.2020
- Responsible of the commercial development of business verticals such as Federal Government and Brussels Region.
- Account management of customers as Irisnet, STIB/MIVB, Actiris, Smals and Federal Institutions.
- Accountable for a portfolio of +10Mio€ managing ICT revenue streams through strategic account management.
- Build vendor synergies and developed new business opportunities.
- Managed commercial performance and business budgets.
- Deepened stakeholder engagement and strengthened customer relationships.
Key Account Executive
Belgacom
12.2011 - 09.2014
- Account manager for Public customers as Fod. Defense and Ministry of Finance.
- In charge of a portfolio of +10Mio€.
- Collaborating with support of teams to develop existing portfolio solutions and optimize revenue to gain new market share.
Account Manager
Proximus
01.2006 - 01.2011
- Solution Sales Consultant for mobile applications such as M2M and mobile applications and Account Manager roles for SME customers in the B2B market.
Account Manager
Hospitality Sector
09.2001 - 01.2006
- Different sales positions in the B2B market.
Education
Senior Executive Programme -
London Business School
London03-2025
Executive Master in Management -
ICHEC Management School
Brussels06.2022
Bachelor - Foreign Trade
EPHEC
Brussels06.2001
Skills
- Market strategy development
- Operational excellence
- Crisis management
- Strategic leadership
- Effective problem-solving for customer needs
- Public relations mastery
Leadership Tools
- Insights Discovery (red/blue)
- Hogan
- Talent Stage : 5 Step, 360and Pressure Point Profile
Languages
French
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
English
Advanced (C1)
Personal Information
- Nationality: Belgian
- Marital Status: Married
Timeline
CCO
Unifiber
07.2021 - Current
FTTX Ventures Program Director
Eurofiber Group
06.2021 - 07.2021
Senior Sales Manager Vertical Growth
Proximus
02.2020 - 06.2021
Sales Manager Regional Government
Proximus
02.2020 - 06.2021
Sales Lead Public Sector
NTT Group (Dimension Data)
10.2016 - 02.2020
Key Account Executive
Belgacom
12.2011 - 09.2014
Account Manager
Proximus
01.2006 - 01.2011
Account Manager
Hospitality Sector
09.2001 - 01.2006
Senior Executive Programme -
London Business School
Executive Master in Management -
ICHEC Management School
Bachelor - Foreign Trade
EPHEC
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