LAURENT COOL
Zedelgem
Summary
Experienced and motivated bilingual professional with a proven track record of successfully leading teams under pressure. Skilled at quickly solving challenges and operating independently. Bringing 11 years of expertise in event, hospitality, and retail along with online sales experience to excel as Partnership Sales Manager and contribute to the wellbeing of the people at Golazo.
Overview
12
12
years of professional experience
Work History
Account Manager - B2B Business Development
FYRON
10.2022 - Current
- Negotiated contracts with clients to maximize profitability.
- Achieved 3,000,000 euros in annual sales in 2023 and projected to surpass with a target of 3.5 million euros in 2024.
- Managed 85+ accounts simultaneously while meeting deadlines.
- Collaborated with marketing team to develop promotional materials for clients.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
- Generated leads through cold calling activities.
Floor Manager
SPIN New York
New York City
05.2018 - 09.2019
- Responsible for overseeing training and development in every branch including banquet captain, server, bartender, sales, etc
- SOP and administrative work including: creating the schedule for 80+ employees, conducting interviews, hiring process, processing payroll, and scheduling entertainment for events
- Led employee performance evaluations with constructive feedback to train and develop
- Managed and generated a $1,000,000 month in December through event sales (900+ guests), apparel, food and beverage
- A strong understanding of net sales, ADS, UPT, and traffic, as well as retrieving reports from POS system Micros
- Managed and coordinated a team to carry out multiple events at the same time
- Led employee performance evaluations with constructive feedback to train and develop.
Duty Manager
Historium
Bruges
11.2020 - 04.2018
- Supervised floor team, coordinated staff breaks, and worked in all departments to ensure company standards were being met
- Recruited, trained, and helped develop new staff
- Analyzed financial statements and payroll through product cost and labor, as well as creating the weekly schedule for 14+ staff
- Supervised a staff of 15 in daily operations
- Oversaw all store SOP's during opening and closing, including general reconciling of cash drawers and making bank deposits.
Bar Manager
Duvel
Bruges
01.2013 - 04.2018
- Successfully opened and managed the world's first Duvel Grand Beer Cafe in the tourist center of Bruges
- Coordinated full venue buyouts with a team for 60+ guests
- Developed a refined taste for beer/chocolate and food pairings to encourage an up sell
- Estimated daily beverage consumption to maintain proper inventory levels for 35+ beers
- Supervised a bartending staff of 2 in daily operations.
Education
Tourism and Hotel Management -
VIVES
Bruges06.2012
Tourism and Hotel Management -
Erasmushogeschool Brussels
Brussels06.2011
High School Diploma -
High School Technical, Sint Jozefsinsituut
Bruges06.2010
Skills
- Teamwork
- Leadership
- Highly organized and efficient
- Coaching and Mentoring
- Strategic Planning
- Flexibility
- Quality Assurance
- Initiative and Problem-solving
- Data-driven decision-making
- Sales Targeting
- Product Demonstration
- Analytical Thinking
Personal Information
Date of Birth: 06/10/1992
References
References available upon request.
Languages
Dutch
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
Timeline
Account Manager - B2B Business Development
FYRON
10.2022 - Current
Duty Manager
Historium
11.2020 - 04.2018
Floor Manager
SPIN New York
05.2018 - 09.2019
Bar Manager
Duvel
01.2013 - 04.2018
Tourism and Hotel Management -
VIVES
Tourism and Hotel Management -
Erasmushogeschool Brussels
High School Diploma -
High School Technical, Sint Jozefsinsituut
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