Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Education Professional Development
Timeline
Generic
Laurens Demunter

Laurens Demunter

Alsemberg

Summary

Highly motivated Account Manager with over 6 years of success in IT distribution, channel sales, and business development. Proven ability to build and manage profitable relationships with reseller partners, exceed sales targets, and drive growth for key technology vendors. Recently transitioned into cybersecurity sales, complementing deep channel expertise with practical knowledge of security solutions and market dynamics. Eager to leverage extensive distribution experience and growing security focus to manage and expand a key vendor's partner landscape. Fluent in Dutch, French, and English.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Account Manager

Redsystem.io
01.2025 - Current
  • Selling targeted cybersecurity services, gaining direct experience in the security needs of end-customers – providing valuable context for supporting partners selling comprehensive vendor solutions.
  • Developing and managing a client portfolio for Penetration Testing, NIS2 Compliance Guidance, and Security Awareness Training solutions.
  • Consulting with organizations on security posture and compliance requirements (NIS2), aligning solutions to specific business risks.
  • Delivered Security Awareness Training sessions to end-users at client organizations, enhancing practical understanding of human-factor security risks.
  • Building relationships with diverse stakeholders, from technical teams to C-level executives.
  • Actively enhancing cybersecurity knowledge through practical training (TryHackMe, CTFs) relevant to understanding the threat landscape.

Business Development Manager

Arrow ECS
12.2019 - 12.2024
  • Managed and expanded relationships with key vendors and a portfolio of IT resellers within a major distribution framework.
  • Successfully managed a portfolio of reseller partners, developing and executing joint business plans to achieve vendor sales targets (e.g., contributing to the Veeam award).
  • Drove partner enablement through targeted training on vendor solutions and effective sales communication techniques.
  • Collaborated closely with marketing teams to design and launch campaigns supporting vendor goals within the channel.
  • Negotiated complex contracts, pricing, and terms with both vendors and resellers, ensuring alignment and profitability.
  • Developed strategic partnerships with key vendors, expanding market presence and contributing to achievements like the 2023 Veeam Distributor of the Year (BeLux) award.
  • Represented Arrow ECS at industry events, networking and identifying opportunities relevant to channel growth.

Inside Sales Representative

TD Synnex
01.2018 - 12.2019
  • Provided essential sales and operational support within the IT distribution channel, focusing on vendor-specific processes and reseller management.
  • Managed the end-to-end sales cycle for resellers, guiding partners through complex vendor licensing and solution configurations.
  • Acted as the primary point of contact for resellers, analyzing customer needs and ambitions to ensure accurate quoting and smooth PO processing.
  • Negotiated margins and discounts effectively between vendors and resellers to maximize deal profitability within distribution guidelines.
  • Initiated and supported vendor-specific marketing campaigns aimed at increasing reseller engagement and market traction.
  • Developed expertise in vendor-specific licensing rules and acted as a point of escalation for quote corrections and compliance checks.

Solutions Consultant

Apple
01.2015 - 01.2018
  • Developed core sales, customer relationship, and training skills in a fast-paced B2C/B2B environment.
  • Built and maintained long-term B2C customer relationships, understanding their needs and proposing appropriate solutions.
  • Delivered product and sales technique training to team members, demonstrating early aptitude for enablement activities.
  • Consistently achieved sales targets through consultative selling and building value propositions.

Education

Apple Sales Expert - Sales & Communication Trainings

Apple
01.2018

Applied Arts -

Sint Lukas Kunstschool Brussel
01.2012

Latin & Sciences -

Sint Victor Instituut Alsemberg
01.2010

Skills

  • Partner Account Management
  • Reseller Portfolio Management
  • Channel Sales Strategy
  • Business Planning (Partner/Vendor)
  • Pipeline Management
  • Sales Forecasting
  • Quoting & Negotiation
  • Target Achievement
  • Vendor Relationship Building
  • Go-to-Market Strategy Execution
  • Product & Solution Advocacy
  • Performance Reporting
  • Consultative Selling
  • Solution Selling (IT & Cybersecurity)
  • Prospecting & Lead Generation
  • B2B Relationship Building
  • Security Market Trends Awareness
  • Sales Training Delivery
  • Marketing Campaign Collaboration
  • CRM (Salesforce, ODOO)
  • M365
  • Teamwork and collaboration

Certification

  • TryHackMe Cybersecurity 101 Certificate, 2025
  • VMTSP Veeam Technical Sales Professional, 2024
  • Commvault Technical Sales Professional, 2021
  • Nutanix Certified Sales Representative, 2022
  • Nvidia vGPU & DGX Sales, 2020
  • Microsoft Azure Fundamentals, 2020
  • Many other vendor certs, see LinkedIn

Languages

Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Spanish
Beginner (A1)

Education Professional Development

  • Cybersecurity Fundamentals (Cy K 101), TryHackMe, 2025
  • Numerous Apple Sales & Communication Trainings, Apple, 2018
  • Applied Arts, Sint Lukas Kunstschool Brussel, 2012
  • Latin & Sciences, Sint Victor Instituut Alsemberg, 2010

Timeline

Account Manager

Redsystem.io
01.2025 - Current

Business Development Manager

Arrow ECS
12.2019 - 12.2024

Inside Sales Representative

TD Synnex
01.2018 - 12.2019

Solutions Consultant

Apple
01.2015 - 01.2018

Applied Arts -

Sint Lukas Kunstschool Brussel

Latin & Sciences -

Sint Victor Instituut Alsemberg

Apple Sales Expert - Sales & Communication Trainings

Apple

Similar Profiles

CREATE PROFILE
Laurens Demunter